• Like
Power Point
Upcoming SlideShare
Loading in...5
×

Power Point

  • 380 views
Uploaded on

 

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
380
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2.  
  • 3.
    • Began in 1886 and we operate in over 200 countries offering more than 2800 beverage products
    • Products include waters, juices, teas, coffees, sports drinks and energy drinks
    • We own four of the world's top five nonalcoholic beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta
    • In 2007, we had sales of over $1 billion worldwide
    • We distribute our wide array of beverages to consumers at a rate of 1.5 billion servings a day
  • 4.
    • Get a five year contract with SDSU to be their exclusive beverage provider
    • Target Demographic: (for San Diego State University) 18-24
    • Competitor: Pepsi-Cola
    • According to Media Mark Reporter, in Fall Quarter of 2007, 18-24 year olds were 42% more likely to consume Pepsi-Cola, compared to 38% for Coca-Cola
  • 5.
    • Making a Lead a Prospect
    • Research Needs
    • History
    • Ability to pay
    • Authority to buy
  • 6.
    • Paul Melchior
      • Director
      • SDSU Dining Services
      • (619) 594-7640
      • Aztec Shops
      • SDSU Dining Services
      • San Diego State University
      • San Diego, CA 92182-1701
      • [email_address]
    • Oversees all aspects of management for the SDSU Dining Services division
      • - Catering, concessions, central food production, bakery, residential dining, purchasing and all retail outlets
      • - Oversee the budgeting and marketing for his department
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.
    • Paul Melchior
    • Trained as a chef in Seattle at the American Culinary Federation Apprenticeship for 3 years
    • Worked in Hotels in Hawaii and along the West Coast for more then a decade
    • Taking general education courses at Mesa College
    • Next year he will transfer to SDSU
    • Sights set on healthier eating options
    • Has made many changes in the restaurants and the food on the menu at SDSU
    Melchior says his goal is to make SDSU Dining Services “a world-class operation that will enhance the whole campus experience for our customers.”
  • 16.
    • What business is the company in?
      • SDSU Dining Services
    • Who influences the buying decision?
    • - Mr. Melchoir
    • How well satisfied with its present supplier of similar products (Pepsi-Cola) ?
  • 17.
    • Evaluating telephone voice
        • Pitch
        • Volume
        • Rate
        • Quality
        • Articulation
    • Organizing the Call
      • Why am I calling?
      • What’s my proposal?
      • What would make this person want to grant my request?
      • How does my telephone script sound?
    • Points to consider
      • Time of day
      • Arrange for privacy
      • Develop script
      • Verify respondent
      • Tell just enough to get appointment
      • Show excitement
      • Never Argue
      • Sell your name
      • Be courteous
      • Watch your language
  • 18.
    • Introduce yourself and your company
    • Take the curse off the call
    • State the purpose of the call
    • Make an interest-capturing statement
    • Request an appointment
    • Overcome Resistance
  • 19.  
  • 20.
    • Date: 12/4/08
    • Time: 8:00 AM
    • Where: San Diego State University
    • Save Information in Date Book, PDA, Calendar, ect.
  • 21.
    • From San Diego Airport:
    • Just off Interstate 8,
    • at College Avenue.
    • Address is:
    • 5500 Campanile Drive San Diego, CA 92182
    • Travel Time:
    • Aprx. 20 minutes
  • 22.
    • Anni : Mary Page
      • Director of Sales for
      • West coast Division
    • Terrence : Vikram Sanji
      • Associate Director of Sales for
      • West coast Division
  • 23.
    • Bjorn : Paul Melchoir
      • Director of SDSU Dining Services
    • Marcus : Rick Barber
      • Associate Director
  • 24.  
  • 25.
    • Firm handshake
    • Eye contact
    • Nice clothing
  • 26.  
  • 27. Anni Pahlman Terrence Andersson
  • 28. Topics
    • Background
    • Product line
    • 3. Our idea
    • 4. Strenghts
    • 5. Conclusion
    • 6. Suggestion
    • 7. Thank you
  • 29. Background
    • We operate in over 200 countries
    • Offering more than 2800 beverage products
    • In 2007, we had sales of over $1 billion worldwide
    • We distribute our wide array of beverages to consumers at a rate of 1.5 billion servings a day
  • 30. Product line We own four of the world's top five nonalcoholic beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. Other well known brands:
  • 31. Our idea Making Coke a Part of the Family
  • 32. Our idea +
    • Support Aztects with free sport drinks
    • Put the Aztec football schedule on 3 million Coke cans in SD
    • Sampling stations on campus during first 2 weeks
    • Our new machines will read red ID
    • Sponsor artists to perform at different events
    • We give 5 % of our sales profit
  • 33.
    • Provide The Aztec Athletics with free POWERade sport drinks during every semester at each event
    • Handout “goodie-bags”: beverages and coupons to use in our new soda machines
  • 34.
    • Put the Aztec football schedule on
    • 3 million Coca cola cans all over
    • San Diego.
    • - Increase advertisement for Aztec & SDSU
    • - Larger audience on events
    • - Gained revenue to SDSUs benefit
    Upcoming Events - AZTECS
  • 35.
    • During first 2 weeks / semester
    • Average 6 sodas / student
    • - 34.000 students
    • - 34.000 * 6 = around 200.000 sodas
    • Benefits:
    • - Higher satisfaction among students
    • - Aztec support
    • - Better school results ??
  • 36. New hi-tech machines
    • Read red ID
    • Automic order system
    • - Time saving
    • Larger choice of beverages
      • - Higher satisfaction
  • 37.
    • Performances sponsored by
    • Coca Cola with names like
    • Madonna, Britney Spears
    • and Justin Timberlake
    • - Will strengthen the brand SDSU
    • and Aztec athletics
    • - Increase satisfaction among
    • among students
  • 38. We give you our profit
    • SDSU gets 5 % of the total sell profit
    • Approximately 8000 sold coca cola drinks / day
    • Around 300 days / year
    • 5 % of total sell profit = $ 120.000 for SDSU / year
  • 39. Our Strengths
    • 1,6 billion dollars are spent every year on advertisement
    • Surveys show 61% of Californians prefer Coke
    • Wide range of assortment
    • Most recognized brand name in the world
    • Consumer loyalty: one billion servings sold a day
  • 40. Conclusion
    • This cooperation will:
    • Increase your sales
    • Lower your prices & costs
    • Give you more satisfied customers
    • Create events & activities
    • 4. Strengthen the brand SDSU
    • 5. Advertiseme Aztec Athletics to their benefit
    • 6. Give you more satisfied customers
  • 41. Suggestion
    • 5 year contract
    • Increase beverage sales
    • Lower price
    • Benefit Aztec athletics in advertisement
    • 5% of sellsprofit
  • 42.
    • Mr. Melchior,
    • We at Coca Cola company are very thankful that you took time to meet us today and we are hoping to see you again!
  • 43.  
  • 44.