© 2 1 C a C m u ic t n Ic   0 2 rin o m n aio s n .
TRE ND RE PORT A PRIL 2012Unique visitors to social-networking websitesin February 2012 Facebook                          ...
TRE ND RE PORT A PRIL 2012Time spent on social networks:A s of December 2011, each month usersspent an average of… Faceboo...
TRE ND RE PORT A PRIL 2012Trust factorP re tg o rs o d nsw os idte t s inoo : ec na e f ep n e t h a h y r t f n          ...
TRE ND RE PORT A PRIL 2012Percentage of respondents who have made purchasesbased on recommendations on…                   ...
TRE ND RE PORT A PRIL 2012Pinterest vs. TwitterW ic w r sb s fr h h ok e to…                                            Tw...
TRE ND RE PORT A PRIL 2012Twitter timingT eo d yw hm s im f a it o t                                    K S m t ss o steb ...
TRE ND RE PORT A PRIL 2012Top topics on PinterestB p re tg o ttl in o r s y ecna e foa p b ad                      Home   ...
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Ad Age Insight - Social Life April 2012

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Ad Age Insights - Trend raporu

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Ad Age Insight - Social Life April 2012

  1. 1. © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n .
  2. 2. TRE ND RE PORT A PRIL 2012Unique visitors to social-networking websitesin February 2012 Facebook 166,890,779 YouTube 147,739,093 Twitter 37,201,228 S u c: o re 1 5,81 8,91 0 S eA ayic it n lt s Google +MA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 2
  3. 3. TRE ND RE PORT A PRIL 2012Time spent on social networks:A s of December 2011, each month usersspent an average of… Facebook 423 tumblr 151 S u c: c m c r o re o S oe Md Mt , e ia er ix Pinterest 80 D cm e 2 1 , ee b r 0 1 U itdSae n e tts Twitter 25 LinkedIn 15 0 6 0 1 20 1 80 20 4 30 0 30 6 40 2 40 8 50 4 60 0 60 6 7 20 1 h u s( 2 2 or 70 m u e) in tsMA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 3
  4. 4. TRE ND RE PORT A PRIL 2012Trust factorP re tg o rs o d nsw os idte t s inoo : ec na e f ep n e t h a h y r t f n u Facebook 81% S u c: Bo H r o re lg e’s 2 1 W m na d 02 o a n S c l e iaSu y o ia M d t d ( lg e.c m f m .p bo h r o /r e a h? p tumblr 73% u l t :/ w w l e r t / w .sid s =h p h r.n tBo H r2 1 ae e/ lg e/ 0 2 o ia-m d -f a- -s c l e ia in l v) 2 Pinterest 67%MA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 4
  5. 5. TRE ND RE PORT A PRIL 2012Percentage of respondents who have made purchasesbased on recommendations on… Pinterest 47% S u c: Bo H r o re lg e’s 2 1 W m na d 02 o a n S c l e iaSu y o ia M d t d ( lg e.c m f m .p bo h r o /r e a h? p u l t :/ w w l e r t / w .sid s =h p Facebook 33% h r.n tBo H r2 1 ae e/ lg e/ 0 2 o ia-m d -f a- -s c l e ia in l v) 2 Twitter 31%MA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 5
  6. 6. TRE ND RE PORT A PRIL 2012Pinterest vs. TwitterW ic w r sb s fr h h ok e to… Twitter Pinterest Making purchase decisions 21% 18% Getting product information 18% 26% S u c: Bo H r o re lg e’s 2 1 W m na d 02 o a n S c l e iaSu y o ia M d t d ( lg e.c m f m .p bo h r o /r e a Seeking advice and 29% 30% h? p recommendations u l t :/ w w l e r t / w .sid s =h p h r.n tBo H r2 1 ae e/ lg e/ 0 2 o ia-m d -f a- -s c l e ia in l v) 2Finding out about new products 24% 39% Having fun 47% 58% C ontributing to a community 33% 32% Being entertained 51% 54%MA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 6
  7. 7. TRE ND RE PORT A PRIL 2012Twitter timingT eo d yw hm s im f a it o t K S m t ss o steb e k o no IS er ic h w h ra d w ftf :rfa ic t et inteU itdSae: wes h n e ttsS ra o t o r westru h u ted y p e d u y u t et h o g o t h a S u c: o rew ha e p a iso lt atr o n T it r it n m h s n ae f n o . w t e e H b pt u S o’sl k w l e tem s atnio f my uin s ilg t h o t t t n r e o or D nZ re a a arl l p d il.c m M ra y o / afl wr tw r tee do tewe a dool es o ad h n fh ek n n o in A t ls / r e/ icwe e d : ek n s 1 2 7 sx 1 0 .a pBE ST BE ST BE STTIME TO DA YS DE FA ULTWE E T: TO T TIME5 p.m. TWE E T: ZONE : Friday, E astern Saturday, SundayMA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 7
  8. 8. TRE ND RE PORT A PRIL 2012Top topics on PinterestB p re tg o ttl in o r s y ecna e foa p b ad Home 17.2% Arts and crafts 12.4% Style/fashion 1 .7% 1 Food 10.5% Inspiration/education 9.0% Holiday/seasonal 3.9% S u c: R M t s o re J er ic 2.1% (j er s o ) r t .c m m ic Humor Products 2.1% Travel 1.9% Kids 1.8%MA NA GING YOUR BRA ND’ S SOC IA L L IF E © 2 1 C a C m u ic t n Ic 0 2 rin o m n aio s n . C hart 8
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