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Roy McLeish Professional Resume (Toronto)

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  • + roy_mcleish roy_mcleish 2 hours ago
    Advertising has changed in the new economy, but have you changed your advertising?

    Investing in the right Marketing Professional is critical and is the difference between accepting (settling) for an expense over justified returns. In today’s market, fragmentation in relation to the costs of mass media has made your advertising dollar much smaller.

    MYTH: ’Marketing is an expense’
    ~In today’s marketplace, we see mass media (push-based promotions) crumbling as it’s just not effective in an age of pull based demands. With most people spending 90-95% of their budgets on the mediujm itself, it leaves less than 5-10% on targeting the right message and getting it to the right people. Worse, no mass medium is fully accountable.

    Marketing with sound advertising and a targeted message isn’t broken, but mass media is. Having the right understanding of what works, making no assumptions and targeting the 20% of prospects which make up 80% of your revenues is what sets me apart. If you wish to turn your existing budget around, increase qualified leads or improve brand communications at any level... then we need to talk.

    Contact me today!

    Roy McLeish
    roymcleish@gmail.com
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+ roy_mcleishroy_mcleish, 4 months ago

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A Proven Marketing, Promotional, Identity and Brand more

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