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Offer real estate_liron_communications Offer real estate_liron_communications Presentation Transcript

  • Our aim is to become the innovative strength in Our Industry for our passion, deep strategic insights and Determination to achieve real results for the companies who are interested in Russian clients. Our professionals of marketing will do their best to help you to achieve considerable results in promotion of your company. With 50 employees, from U.S., Russia and Israel offices. We are able to perform global and complex projects and conduct PR campaigns on any difficulty. Liron Communication group is a full-service International PR and marketing agency, based in Miami, Tel Aviv and Moscow. Providing American clients with a full range of services, including public relations, marketing, digital and corporate communication services and more. We are supporting American businesses engage and attract Russian clients throughout the America and Florida in particular Russian market. Our company represents GlobalCom on Israel and U.S. markets. The partner of the world-wide PR network GlobalCom have representatives in more than 70 countries all over the world, including Russia, Latin America, United Kingdom and other European countries. This way we provide exclusive Marketing and Communication solutions all around the Globe. a Who we are L i RON Communication group
  • a What We could do for you on Russian market Digital & Social Media Event PR & Management a Offline Press & Magazines a Online press & Magazines a TV & Cinema a Radio a Media Relations a Digital PR a Social Media (SMM) a Integrating with SEO Strategies a Product Launches a Crisis Management a Press Release Development and Distribution a Newsletter Development a Strategic Marketing Audit a Selling Consulting a Promotion Goals & strategy a Shopper marketing a Trade marketing a Incentive marketing a Support in sales process a Display Advertising a Web Analytics & Reporting a Digital Strategy a Video & Animation a E-mail campaign a SEO/PPC a Social Media (SMO) a Strategic Positioning Materials and Statements a Strategic Marketing Communications a Industry Research & Analysis a Strategic Partnerships & Co-branding Opportunities a Trade & Retailer Relations a Forecasting L i RON Communication group
  • Argentina Brazil Canada China France Germany India Israel Mexico Russia United Kingdom Korea Venezuela 2007 1% 3% 10% 5% 3% 3% 6% 1% 13% 1% 12% 2% 3% 2008 1% 2% 23% 8% 2% 4% 6% 2% 9% 2% 12% 2% 2% 2009 1% 1% 18% 5% 3% 5% 9% 1% 10% 1% 11% 2% 2% 2010 1% 1% 23% 8% 3% 4% 5% 1% 10% 3% 9% 3% 1% 2011 2% 3% 23% 8% 4% 4% 7% 1% 7% 1% 7% 2% 3% 2012 1% 3% 24% 11% 3% 3% 6% 2% 8% 2% 6% 2% 3% 2013 3% 2% 23% 12% 2% 3% 5% 2% 8% 2% 5% 2% 2% we are here 0% 5% 10% 15% 20% 25% 30% PercentofInternational TransactionsbyCountry -SelectedCountries Distribution of International Sales by country of origin a International sales on U.S. market L i RON Communication group International Sales Volume Down in 2013 But Second Highest Since Data was Collected 2011 - $ 66,4 billions of dollars 2012 - $ 82,5 billions of dollars 2013 - $ 68,2 billions of dollars a   a   a   a   a   a   a   a   a  Liron Communication Group operated in following countries  
  • a buyer statistics L i RON Communication group 12 search per week 10 seen homes Active home search 39% First time buyers: 31 years old Median age: Median age of repeat buyers: 51 years old Buyers who definitely would use same agent again: 84% Actions taken as result of Internet home search: Walked through a home viewed online: 62% Found agent used to search / buy home: 32% Drove by / viewed a home: 76% Informational sourcesused inhomesearch 90% Internet 87% Real Estate agent Yard sign /Open House: 53-45% 27% Newspaper ad: Magazine 18% *2012 National Association of Realtors Profile of home buyers Luxury Real Estate
  • a International sales on U.S. market L i RON Communication group Signs/Ads on boards/yards 3% Other 9% Through friends 18% Website/online listing 23% Walk-in to office/ Open House/ Phone call 11% Through referral from a domestic source 8% Through previous contacts/clients 26% Through referral from an international source 2% Referral Methods for International Clients Reasons for not buying: a Financing issues – 26% a Immigration laws – 9% a Could not find a property to purchase –29% a Cost/Taxes/Insurance – 36% Top Most searched U.S. cities by non- U.S. consumers Los Angeles, CA Miami, FL Las Vegas, NV Orlando, FL Washington, DC Houston, TX New York, NY San Diego, CA Atlanta, GA Fort Lauderdale, FL aaa Buyers in Florida – 23 % of U.S. total Buyers in California – 17% of U.S. total
  • Top 10 countries, Where Russians prefer to buy Real Estate For living Investing 1 Spain France 2 Germany UK 3 UK USA 4 Montenegro Germany 5 USA Switzerland 6 France Austria 7 Bulgaria Czech 8 Cyprus Israel 9 Latvia Cyprus 10 Turkey Latvia Investing 34% Green card/ residence permit 13% Don’t want to lieve in Russia any more 13% Others 7% House for family holidays 33% Why Russians buy Real Estate Abroad a Why Russian customers are good clients L i RON Communication group According to official statistics* of Russian Federation, in 2012 Russians spent over 14 billions of dollars on Real Estate abroad. Before 2008 the volume of foreign investments in the square footage was 5.5 billion dollars. *In reality, foreign investments higher then official on 30% - 40%
  • L i RON Communication group a Why Russian will buy real estate in Florida more a Since end of 2012 – 5 direct flights to Miami from Moscow (before was just 1 direct flight) a Since 2012 - The American Embassy simplified visa regulations. Visa is issued within two weeks for 3 years. Quantity of failures in applications- just 3% a If Russians buy Real Estate abroad for vacations, they are living abroad in summer time (3 months), winter (1 month), spring (1 month)
  • a Why Russian customers 7141 4881 5049 5388 5836 6444 6603 5804 6422 7507 8927 0 2000 4000 6000 8000 10000 2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Statistic of U.S. Visa (mln) from all over the world, growth 25% Russians have high interest to buy Real Estate in south Florida. According to forecast of the U.S. department of commerce, visiting the U.S. from Russia 2012 - 2018 will increase by 79% The unstable politic and economic situation in Russia increases the interest in investing abroad 0 50 100 150 200 250 300 2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Dynamic of tourists from Russia (in thousands people) growth 142% all visitors tourists business by themselves L i RON Communication group
  • a Russian language Must have 15% 26% 22% 11,00% 8% 85% 74% 78% 89,00% 92% all 18-24 25-39 40-54 55 and high Knowledge of foreign languages in Russia know 1 language don’t know any language Google 20% 15% Other 4% Yandex 61% Preference of Internet users TO BUILD WEB-SITE ON RUSSIAN LANGUAGE MEANS TO START FULL COMMUNICATION WITH CUSTOMER’S ON THEIR LANGUAGE Only 15%-18% of Russian population know ONE foreign language (English/German/French) 76.5 MILLION OF PEOPLE USING INTERNET IN RUSSIA 1st place in Europe in 2013 year According to analyst company TNS1 You just need to become visible for your potential customers. But if your goal is selling Luxury Real Estate, than web promotion will have an significant role and «your story» will be a serious PR campaign. L i RON Communication group just 5% of Russians speak English 6,6 hours per day Russians using internet watching 1600 page a day 1st place in the world (2nd Brazil – 6,3 hours per day 3rd Canada – 5,6 hours per day) According to ComScore, 2013
  • 85% Of  Russians  registered  in  social  media     0% 10% 20% 30% 40% 50% Each day Few times per week Few times per month 1 time in 6 month Do not use Social Media users 2013 year 2010 year 53% Of  Russians  registered  in  social  media     0% 10% 20% 30% 40% 50% 60% 70% 80% Odnoklassniki   Facebook   LifeJournal   Moi  mir  (my  world)   Most popular social median in Russia 2013 2010 50% of social media users – are around the age of 18 to 35 years, with the remaining percentage of 18 – 24 and 25 - 35 years old, with the exception of Facebook and Twitter - users between the age of 25 and 40 years. In these networks 39 to 38 percent, respectively. According to ComScore, Russian Internet users spend on social networks 12.8 hours per month. Most of the time people spend on VKontakte and Odnoklassniki – 35 to 24 minutes per month respectively. A third on YouTube – around 10 minutes per month. a Social media in Russia Best for your business L i RON Communication group 65% 35% Internet users Use  internet   Do  not  use   internet  
  • a conclusion L i RON Communication group Today, the majority of Russians do not know even that a tourist U.S. visa in contrast to Europe aloud staying in U.S. up to 6 months and they can use Florida Real Estate for vacations. Russians can not read information about Real Estate, cause they do not know English. Information in Russian language is almost not available. Russians unaware on MLS listings and can not find or read them by themselves. That’s why to buy Real Estate for Russians becoming complicated in U.S.A. Russians have high interest to buy Real Estate abroad and they are ready to pay “good” money. Most popular request in U.S.:Florida, Miami L i RON Communication group
  • Content & Web-Site Optimization a Translating & Copyrighting content (5 pages) a Analysis market and your competitors a Optimization of the HTML to support your targeted keyword phrases. a Professionally written and optimized pages to support these initial keyword phrases. Each page will be optimized for a unique keyword phrase. This allows the search engines to find your website based on your targeted keyword phrases. Once you are on top for your first sets you can create additional pages to support an infinite amount of keyword phrases. Duration: 20 days Total: $1000 a offer for brokers base package (6-12 months campaign) From $500/month (from the 4 keyword phrase) offer the following services on Russian language a Keyword Research (Yandex, Google on Russian language) a Keyword Short Listing a To build Keyword List a Organic Search Engine Submissions a From 30 backlinks over a period of 6 months through articles, blogs, one, two and three-way links (blog links and one-way links are the most powerful form of links available to generate top positions). Additional services: a Image Optimization a Traffic Reports & Broken Links Report a Completed SEO Activity Reports a Context advertisement campaign (PPC) Good for low and medium segment We are not a web company, that’s why We use only organic and smart methods of promotion online Recommend budget on campaign for today (PPC): from 1000$ Based on 0.50 – 1$ per click Result – 1000-2000 visitors, phone calls N/A Potential Target audience 40 000 L i RON Communication group
  • a  Russia today 10 500 Russians searching real estate in Miami each month on Russian language (with 20 000 Russians searching real estate in U.S.A. on Russian language (with       a Not familiarized about U.S. Real Estate market a Unaware on MLS listings a Do not speak the English language / don’t know it well enough   a Ready to spend from $300 000 to $1 000 000 a Want to buy Real Estate in South Florida (Miami area) Real situation Imagine that you are looking for a endocrinology specialist in Russia, what would be your first steps: aGoogle aRussians will do the same, but: a In a On Russian language a Do not believe in Russian brokers a Russians believe that prices on Russian web-sites are in comparison to the once which are from Miami. L i RON Communication group
  • a offer for brokers medium packages (6-12 months campaign) Content & Web-Site Optimization (see base package) Online Media/Targeting Advertisement (We are working with the most respectable Online press/resources which are good for your TA) a To create a Media Plan a To develop the concept of advertising Campaigns a To select relevant platforms a Identifying with the target groups Price: Individually Online Public Relations a Strategy and daily work a Informational PR articles a Expert PR articles a Web Press Release a Social Media Marketing a Blogger campaign a Setting up a companies Blog a Directory Entries, Link Development and more Price: from $4000 per month or rates by the hour (if the campaign is small) Potential Target audience 100 000 – 500 000 a Ready to spend from $1 000 000 to $5 000 000 In case of the competition being high, companies will competing in two ways: the budgets or interesting content for TA and smart job. this will gain market to build from scratch in the correct positioning L i RON Communication group
  • L i RON Communication group Online PR Advertisement Increase your Market Share Trust Content Success Inform Russians about trends Inform Russians about American marketAmusing  sales  stories   Content analysis Analysis of web publications Setting Specific Measurable PR Goals and Objectives Exper4se  comments   a  Run your complex online campaign
  • a offer for brokers luxury segment Media relations earning positive news coverage for your company and its products, services, leaders, experts, opinions and ideas Social Media managing your Facebook, Twitter, LinkedIn and other social media programs Advertisement & Media Strategic on Russian market Crisis communications management developing a crisis plan and protecting your company and its reputation during a crisis Online Public Relations developing reputation online , creating content, management Company naming and branding putting together the right image for your business Award entry and recognition earning you and your company the attention you deserve Public speaking engagements spreading your brand message by booking your company’s leaders as speakers Thought leadership helping your company’s leaders become known as industry visionaries Advertisement developing offline and online campaigns in relevant newspapers & magazines Price: from $6000 per month L i RON Communication group
  • a  Luxury customers L i RON Communication group People who are searching for luxury segment spend less time on the internet. Printed press for luxuries in Russia still cause a higher level of confidence. Social media also become a big platform for researching relevant and true information. We are developing and implementing a strategy to promote a brand/expertise/services of your company by creating an effective, integrated strategy involving advertising, marketing, public relations and research. We help you to interact with consumers and to increase brand loyalty alongside product life cycle. In today’s media environment a discussion which starts on a Twitter feed or a Daily newspaper post attract the interest of the national daily. Our experts understand the dynamics of the Russian market, and drive your stories in order to achieve their business results. Effective Communications marketing strategy creative originality
  • a some Credentials of our network Discover more, check on web site L i RON Communication group
  • a Thank you for your Attention! a tel. 305 978 79 22 200, Biscayne Blvd Way Suite 4709, Miami Florida 33131 tel. 972 54 837 63 08 Nisim Aloni 6, Tel Aviv 6291920 Communication group L RON