The Agenda Introduction: India and Hinduism The Four Goals of Life The Caste System Hinduism and Business Joint Family Ventures The effects of Hinduism on India’s business DO’s and DON’Ts Comparison Across Religions Mc Donald’s and Hindu culture
„ A man in this world withoutlearning is as a beast of the field.” Why Learning?It’s a jungle out there…..Competition is strong, and the way we presentourselves is under closer examination more thanever before.
India and Hinduism 1 Billion people call India home. It is primarily rural, with 80% of people living in more than 550,000 villages. Hindus comprise almost 85 % of the population of India. Unlike many religions which are traced to a particular founder, Hinduism grew out of Indian mythology. Hinduism is the religion of experience. It is not based on dogmas and creeds to be accepted with blind faith, but is based on self- realization. For a Hindu, God is in daily life.
The Four Goals of LifeConcerning the human activity,Hinduism identifies 4 legitimate goals: Dharma ( virtue ) Artha ( success ) Kama ( pleasure ) Moksa ( release )
The Caste System Hinduism - polytheistic religion that believes in the transmigration of the soul. You do good deeds all your life => you will be rewarded by socially moving up in your next life = Caste System Caste System - defines people’s roles, status and social order Hindu ideology of rank : humans of the purest caste are not the most powerful. Western ideologies of aristocracy : the monarch is both the most powerful of humans and the closest to God and therefore rules by divine right. U.S.A. : “Born to Run” - metaphorical. Hindu area : people are to be born to lead, others born to craft gold, others born to fishsome - non-metaphorically If this notion is understood, the international manager can understand Hindu ideas that restrict individual mobility but specify duties appropriate to castes.
Hinduism and Business Business relationships - based on personal relationships. With : 14 major languages & 300 minor ones - English has become a unifying force in India. Generally, you will be able to conduct business in English. Dress code - business casual. For women - pant-suits or long skirts, which cover the knees. Date is written differently. First, day is written, then month, then year (December 3, 2011 is written 3.12.11).
Hinduism and Business Indians- want to know everything at the first meeting -- dont be offended. It is to find out personal preferences. India - a medium tolerance for change and risk. Failure - causes a long-term loss of confidence by the individual as well as by others. Manager - makes decisions Indians - relaxed attitude towards time. "time is money" - alien to most Indians.
Joint Family VenturesA joint family ethos promotes : pooling of resources collaboration of talent training and induction of younger family members.Business schools - studying Hindu business culture - Hindu family ventures as global leaders.Advantages : Disadvantages :Ease of formation Confined to Joint Hindu familiesContinuity of operations Relatively limited capital Limited managerial talents Unlimited liability of the Karta
The effects of Hinduism on India’s busines Slows growth Dampens Ambition Promotes Specialization Inefficient Implementation High Power Distance
Do’s and Don’tsDO wait for a female business DON’T take large or expensive giftscolleague to initiate the greeting. Indian as this may cause embarrassment. Ifmen do not generally shake hands with you do take a gift make sure youwomen out of respect. present the gift with both hands.DO to keep in mind that each person DON’T refuse any food or drinkhas a very distinct role within the offered to you during businessorganization, and maintaining that role meetings as this may cause offence. Inhelps to keep order. addition, it is useful to bear in mind that traditionally, Indians are vegetarians and do not drink alcohol.DO propose businesslunches, because they are preferred to DON’T appear over legalistic indinners. negotiations; in general, Indians do not trust the legal system and someone’s word is sufficient to reach an agreement.
Comparison Across Religions Hinduism Buddhism ConfucianismPersonal Satisfaction Have what you want, but Selfishness is illness, Focus on important good sense and not strive for cure collective well being, not injure self well-Profit taking Chance to give to society Make money to do more Accept costs to maintain for others moral valuesBusiness as a career A path to being, Wisdom, morality Authority and power knowing, joy Integrity and trust based on trustEthical leadership Learn, act, think Wisdom, reasoning, Authority and power Trust and integrity morality based on trust Integrity and trustBusiness in society Source of being, Life is mandala , a circle Jen care for, respect, knowing and joy mandala, love others –
Mc Donald’s and Hindu culture 150 - 200 million middle class population attracted McDonalds. Indias Hindu culture - do not eat the meat of the scared cow. McDonalds - created Indian version of burgers (mutton and chicken) . All foods - vegetarian and non-vegetarian, due to many Hindus are vegetarians. McDonalds - "fraudulently concealing the existence of beef in MD’s French fries. McDonalds settled the suit for $10 million and issued an apology. Hindu nationalists - vandalized McDonalds restaurant ($45,000 of damage) , called on Indias prime minister to close McDonalds 27 stores in the country.