2. British people and diplomacy place diplomacy before directness in communication fear that bluntness will offend the other party → may seem evasive in meetings use language in a coded manner It is better to be self-deprecating than self-promotional
3. Business Practices Handshake - most common form of greeting Reserved people - take offence at early familiarity Personal space – no touching. Punctuality and courtesy - most important aspects of British business etiquette No small talk or icebreakers necessary
4. The art of negotiation Negotiation - problem-solving process! Avoid any open confrontation and remain calm, formal, patient and persistent! Spend time gathering information and discussing details. Do not stall the negotiation to win time – your counterparts may lose interest.
4. The art of negotiation Comfortable with bargaining, but dislike haggling! British people are quite analytical and usually receptive to ‘outside’ ideas. Prefer to negotiate in a fairly straightforward and honest style. Corruption and bribery are very rare!
5. Conclusions Direct when communicating → despite their use of diplomatic language Importance of humour in all situations, including business contexts When negotiating, British people remain calm and patient.