Facebook The Social Networking Phenomenon

Facebook According to www.facebook.com : “Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”

According to www.facebook.com :

“Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.”

What does that mean? Facebook is a way for friends to communicate with friends Facebook is a way for people to: connect to one another share information news & events photos & videos

Facebook is a way for friends to communicate with friends

Facebook is a way for people to:

connect to one another

share information

news & events

photos & videos

Facebook Beginnings Developed by Harvard University sophomore Mark Zuckerberg Originally called “The Facebook,” it was launched on February 4, 2003 to be used by Harvard students to communicate and see pictures of each other Within 24 hours, 1,200 students were part of the site, and within a month, half the student population had joined

Developed by Harvard University sophomore Mark Zuckerberg

Originally called “The Facebook,” it was launched on February 4, 2003 to be used by Harvard students to communicate and see pictures of each other

Within 24 hours, 1,200 students were part of the site, and within a month, half the student population had joined

The Facebook 2004

From The Facebook to Facebook Zuckerman was joined by fellow Harvard students Dustin Moskovitz and Chris Hughes to improve and expand the site The Facebook expanded to other Boston Ivy League Universities in March 2004 In August 2005, the domain name was bought for $200,000 and Facebook was born It was then opened to high schools and businesses and gained popularity on the net

Zuckerman was joined by fellow Harvard students Dustin Moskovitz and Chris Hughes to improve and expand the site

The Facebook expanded to other Boston Ivy League Universities in March 2004

In August 2005, the domain name was bought for $200,000 and Facebook was born

It was then opened to high schools and businesses and gained popularity on the net

Facebook 2005

Facebook Today There are currently more than 200 million members on Facebook More than 100 million members log on daily More than 30 million users log on with a mobile device More than two-thirds of Facebook users are out of college http://www.facebook.com/press/info.php?statistics

There are currently more than 200 million members on Facebook

More than 100 million members log on daily

More than 30 million users log on with a mobile device

More than two-thirds of Facebook users are out of college

http://www.facebook.com/press/info.php?statistics

Facebook Today Facebook Timeline

Who can join Facebook? Anyone who wants to connect with friends, family, school, or work acquaintances But… Anyone between the ages of 13 and 18 should get their parent’s permission No one under 13 may join

Anyone who wants to connect with friends, family, school, or work acquaintances

But…

Anyone between the ages of 13 and 18 should get their parent’s permission

No one under 13 may join

Our Children and Facebook Students crave social interactions “ Everyone is doing it.” Teens need to feel part of the group Facebook allows students to: Keep in touch with old friends Make new friends Look at pictures and videos Share information about themselves See what their friends are doing Keep up with social functions Racke & Bonds-Racke

Students crave social interactions

“ Everyone is doing it.”

Teens need to feel part of the group

Facebook allows students to:

Keep in touch with old friends

Make new friends

Look at pictures and videos

Share information about themselves

See what their friends are doing

Keep up with social functions Racke & Bonds-Racke

Facebook Friends The average user has 120 friends Teens often have over 200 friends Users decide who they want and do not want to friend Many are not true real-life friends Students spend between 2 – 3 hours on Facebook interacting with frinds Users are meeting a social need by belonging

The average user has 120 friends

Teens often have over 200 friends

Users decide who they want and do not want to friend

Many are not true real-life friends

Students spend between 2 – 3 hours on Facebook interacting with frinds

Users are meeting a social need by belonging

What’s so great about Facebook? Students can… feel connected to others virtual interactions allow for students to be together when they are not feel a sense of community join groups with similar interests experience a sense of comfort see that others may feel the same way about school, family, and society

Students can…

feel connected to others

virtual interactions allow for students to be together when they are not

feel a sense of community

join groups with similar interests

experience a sense of comfort

see that others may feel the same way about school, family, and society

What’s not so great about Facebook? Students can… form opinions about others without knowing them spend too much time online and neglect schoolwork neglect real-life social situations become too trusting of others offer too much information Information on the site can be used by future employers or college acceptance boards Information stays online forever – even if you delete it, it can be on someone else’s site.

Students can…

form opinions about others without knowing them

spend too much time online and

neglect schoolwork

neglect real-life social situations

become too trusting of others

offer too much information

Information on the site can be used by future employers or college acceptance boards

Information stays online forever – even if you delete it, it can be on someone else’s site.

The Pros & Cons of Facebook Pros Find almost anyone Keep track of friends Keep track of events Learn new things about people Can find friends with common interests It can be a lot of fun! Cons Anyone can find you Too much information can be posted Friends may not be real friends It can be used inappropriately It can be addictive

Pros

Find almost anyone

Keep track of friends

Keep track of events

Learn new things about people

Can find friends with common interests

It can be a lot of fun!

Cons

Anyone can find you

Too much information can be posted

Friends may not be real friends

It can be used inappropriately

It can be addictive

Safety Facebook endeavors to maintain a safe site Their two core principles: To have control over your personal information To have access to information others want to share

Facebook endeavors to maintain a safe site

Their two core principles:

To have control over your personal information

To have access to information others want to share

Parents MUST Talk to their children about online predators Monitor their child’s activity Check their child’s Friend list Talk about who they can be friends with Talk about who they can not be friends with Encourage their children to report inappropriate posts or pictures

Talk to their children about online predators

Monitor their child’s activity

Check their child’s Friend list

Talk about who they can be friends with

Talk about who they can not be friends with

Encourage their children to report inappropriate posts or pictures

Safety Rules Never give anyone your password Review your privacy settings Do not post personal information such as: Home address Home phone number School name Block anyone you feel is inappropriate

Never give anyone your password

Review your privacy settings

Do not post personal information such as:

Home address

Home phone number

School name

Block anyone you feel is inappropriate

Facebook Safety Tools

Profile Settings Control what friends can and can not see Choose how to set profile information to: Everyone My Network Friends of Friends Only Friends YOU are in control

Control what friends can and can not see

Choose how to set profile information to:

Everyone

My Network

Friends of Friends

Only Friends

YOU are in control

Searches Control who can search for you Control what people searching can see Omit your picture Omit friend list Omit fan pages Limit the amount of information non-friends can see

Control who can search for you

Control what people searching can see

Omit your picture

Omit friend list

Omit fan pages

Limit the amount of information non-friends can see

News Feeds & Wall Control what is visible to friends: Posts Photo comments Profile changes Friend changes Chat activity

Control what is visible to friends:

Posts

Photo comments

Profile changes

Friend changes

Chat activity

Facebook Strives to be Safe In May 2008, Facebook upgraded safety measures to: “ Provide automatic safety messages when a child is in danger of giving personal information to an unknown adult Restrict the ability of users to change their listed ages Act more aggressively to remove inappropriate content and groups from the site Require third party vendors to adhere to Facebook’s safety and privacy guidelines” http://www.consumeraffairs.com/news04/2008/05/facebook_ags.html

In May 2008, Facebook upgraded safety measures to:

“ Provide automatic safety messages when a child is in danger of giving personal information to an unknown adult

Restrict the ability of users to change their listed ages

Act more aggressively to remove inappropriate content and groups from the site

Require third party vendors to adhere to Facebook’s safety and privacy guidelines”

http://www.consumeraffairs.com/news04/2008/05/facebook_ags.html

Online Predators Facebook is dedicated to keeping kids safe Over 40 safeguards to protect young users Keep inappropriate ads off their site Review user profiles Remove improper groups

Facebook is dedicated to keeping kids safe

Over 40 safeguards to protect young users

Keep inappropriate ads off their site

Review user profiles

Remove improper groups

Social Networking & Safety Webliography Facebook Safety http://www.facebook.com/safety/ On Facebook’s own site, this link brings you to their safety policy, tips to follow when using Facebook, tips for parents to keep their children safe, and frequently asked questions about safety issues. MSNBC: Facebook, States Set Predator Safeguards http://www.msnbc.msn.com/id/24524643/ In May, 2008, the Attorney Generals of several states, along with Facebook, announced an agreement that Facebook would add over 40 new safety measures to protect children from online predators. Included in the article are several changes. Keep your Facebook Safe: http://www.stuff.co.nz/technology/2333125/kepp-your-facebook-safe This article outlines how phishers can hack into your Facebook profile and steal your identity. A review of safety tips and privacy controls is given.

Facebook Safety http://www.facebook.com/safety/

On Facebook’s own site, this link brings you to their safety policy, tips to follow when using Facebook, tips for parents to keep their children safe, and frequently asked questions about safety issues.

MSNBC: Facebook, States Set Predator Safeguards http://www.msnbc.msn.com/id/24524643/

In May, 2008, the Attorney Generals of several states, along with Facebook, announced an agreement that Facebook would add over 40 new safety measures to protect children from online predators. Included in the article are several changes.

Keep your Facebook Safe: http://www.stuff.co.nz/technology/2333125/kepp-your-facebook-safe

This article outlines how phishers can hack into your Facebook profile and steal your identity. A review of safety tips and privacy controls is given.

Webliography Facebook Privacy: http://www.facebook.com/press/info.php?timeline#/policy.php?ref=pf From Facebook’s site, this link brings you to their complete privacy policy. The policy outlines how to keep control over your profile information, how they collect information, their policy about children on the site, and their Use of Information Policy. Federal Trade Commission: Social Networking, Tips for Teens and Tweens http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec14.shtm The FTC outlines the reasons why it is important to be diligent about online social networking sites. They explain that although you may be adding friends to your own site, those friends may have friends who are inappropriate for you to know. Being interconnected requires diligence on the part of users and their parents. They offer many tips to keep safe online. Safe Families: My Space and Social Networking http://www.safefamilies.org/socialnetworking.php A primer for parents which explains exactly what social networking is and why children are drawn to it. They outline the risks of social networking and offer tips for parents and children to follow to stay safe online.

Facebook Privacy: http://www.facebook.com/press/info.php?timeline#/policy.php?ref=pf

From Facebook’s site, this link brings you to their complete privacy policy. The policy outlines how to keep control over your profile information, how they collect information, their policy about children on the site, and their Use of Information Policy.

Federal Trade Commission: Social Networking, Tips for Teens and Tweens

http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec14.shtm

The FTC outlines the reasons why it is important to be diligent about online social networking sites. They explain that although you may be adding friends to your own site, those friends may have friends who are inappropriate for you to know. Being interconnected requires diligence on the part of users and their parents. They offer many tips to keep safe online.

Safe Families: My Space and Social Networking http://www.safefamilies.org/socialnetworking.php

A primer for parents which explains exactly what social networking is and why children are drawn to it. They outline the risks of social networking and offer tips for parents and children to follow to stay safe online.

Webliography Wikipedia: Social Network Service http://en.wikipedia.org/wiki/Social_networking Wikipedia gives an overview of social networking and its uses. A listing of the more popular social networking sites is provided with links to each. The history of social networking and its benefits and issues is provided. Social Networking: What is Social Networking? h ttp://www.whatissocialnetworking.com/ An entire site dedicated to social networking. This site details how social networking sites help people meet and network, who should join a social networking site, and how to start a new one. MySpace, Facebook, and Other Social Networking Site: Hot Today, Gone Tomorrow? http://knowledge.wharton.upenn.edu/article.cfm?articleid=1463 Current trends in social networking are discussed in this article from The Wharton School. Safety and privacy concerns are reviewed, as well as emerging technologies such as connecting to cell phones.

Wikipedia: Social Network Service http://en.wikipedia.org/wiki/Social_networking

Wikipedia gives an overview of social networking and its uses. A listing of the more popular social networking sites is provided with links to each. The history of social networking and its benefits and issues is provided.

Social Networking: What is Social Networking? h ttp://www.whatissocialnetworking.com/

An entire site dedicated to social networking. This site details how social networking sites help people meet and network, who should join a social networking site, and how to start a new one.

MySpace, Facebook, and Other Social Networking Site: Hot Today, Gone Tomorrow? http://knowledge.wharton.upenn.edu/article.cfm?articleid=1463

Current trends in social networking are discussed in this article from The Wharton School. Safety and privacy concerns are reviewed, as well as emerging technologies such as connecting to cell phones.

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(n.d). Harvard university logo. Retrieved April 25, 2009 from http://2xmad.spellr.us/userfiles/Harvard_Logo.gif

(n.d.). Photo upload. Retrieved April 25, 2009 from http://securitywatch.eweek.com/facebook_images.png

(2006). The pros and cons of facebook. Retrieved April 26, 2009 from http://kapiyi.blogspot.com/2006/12/pros-and-cons-of-facebook.html

(2007). Social networking services . Library Technology Reports. 43(5), 45-51.

(2008). Facebook agrees to upgrade safety measures. Retrieved April 21, 2009 from http://www.consumeraffairs.com/news04/2008/05/facebook_ags.html

(2009). Facebook. Retrieved April 26, 2009 from http://www.facebook.com/facebook?ref=pf#/facebook?v=info&viewas=1106861768

(2009). Facebook safety. Retrieved April 25, 2009 from http://www.facebook.com/safety/

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(2009). Facebook statistics. Retrieved April 26 from http://www.facebook.com/press/info.php?statistics

Eberhardt, D. (2007). Facing up to facebook. About Campus, 12(4), 18-26.

Locke, L. (2007). The future of facebook. Retrieved April 21, 2009 from http://www.time.com/time/business/article/0,8599,1644040,00.html

Noll, K. (2006). Facebook: The pros and cons. Retrieved April 26, 2009 from http://www.northampton.edu/news/topstories/Facebook.htm

Phillips, S. (2007). A brief history of Facebook. Retrieved April 24, 2009 from http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia

Raacke, J. & Bonds-Raacke, J. (2008). MySpace and facebook: Applying the uses and gratifications theory exploring friend-networking sites. CyberPsychology & Behavior, 11(2), 169 – 174.

Reitz, S. (2008). Facebook, states set predator safeguards. Retrieved April 21, 2009 from http://www.msnbc.msn.com/id/24524643/

Yadav, S. (2006). Facebook – the complete biography. Retrieved April 21, 2009 from http://mashable.com/2006/08/25/facebook-profile/