Research hbs profile_2010_demo_group

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Research hbs profile_2010_demo_group

  1. 1. Profiles of Home Buyers November 5, 2010 NAR Research Contact: Sophia Stuart, Marketing Associate: [email_address] Jessica Lautz, Research Economist: [email_address]
  2. 2. Introduction <ul><li>Survey conducted with recent home buyers who purchased a home between July 2009– June 2010 </li></ul><ul><li>Seller information gathered from those home buyers who sold a home </li></ul><ul><li>Mailed 111,004 questionnaires- response rate of 7.9% </li></ul><ul><li>Names obtained from Experian </li></ul><ul><li>Data in the presentation is based on medians or the typical buyer in the category and is not all encompassing </li></ul>
  3. 3. Married with Kids Median Square Feet Median Household Income $87,000 Median Square Feet 2200 Median Age 36
  4. 4. Single Female Median Household Income $50,600 Median Age 41 Median Square Feet 1450
  5. 5. Single Male Median Age 41 Median Household Income $54,900 Median Square Feet 1500
  6. 6. Unmarried Couple Median Household Income $69,700 Median Age 30 Median Square Feet 1600
  7. 7. First-time Buyers Median Household Income $59,900 Median Age 30 Median Square Feet 1540
  8. 8. Repeat Buyers Median Household Income $87,000 Median Age 49 Median Square Feet 2000
  9. 9. Buyers aged 18 to 24 Median Household Income $46,000 Median Age 24 Median Square Feet 1400
  10. 10. Buyers aged 65 and older Median Household Income $62,400 Median Age 70 Median Square Feet 1756
  11. 11. Buyers who Purchased Senior Housing or in an Active Adult Community Median Household Income $61,200 Median Age 57 Median Square Feet 1400

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