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Introduction to social media training for BBC Vision

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Rowan Kerek Robertson
Rowan Kerek Robertson

This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.

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Social Media for Vision Factual Production Practical training http://www.flickr.com/photos/jimbrekke/437615722/sizes/o/
Course Aims and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/joeshlabotnik/1034514758/
Course Aims and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But first a video… ,[object Object]
Ice Breaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/alannavanisle/114372045/
Ice Breaker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions of Social media on the Web: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Definitions of Social media on the Web: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is... Conversation comments, blogs, messageboards, ... Personalisation profiles, recommendations, schedule, favourites, ... Participation rating, pictures, polls, games, tagging, curation ...
 
 
 
Current BBC social media tools Message boards (on bbc.co.uk) Blogs (on bbc.co.uk) Comments on content (on bbc.co.uk) Full community sites (on bbc.co.uk) Twitter & microblogging sites Facebook & myspace & bebo Flickr, Youtube & photo/video sharing sites http://www.flickr.com/photos/cobalt/1156232979
Current BBC social media tools Message boards (on bbc.co.uk) Blogs (on bbc.co.uk) Comments on content (on bbc.co.uk) Full community sites (on bbc.co.uk) Twitter & microblogging sites Facebook & myspace & bebo Flickr, Youtube & photo/video sharing sites http://www.flickr.com/photos/cobalt/1156232979
So that’s the kit ,[object Object]
Social media activity around TV allows audiences to: http://www.flickr.com/photos/tomswift/3374846479/ Engage Enthuse Create Connect Understand Unveil Challenge Air Share Contribute Compete And of course Tweet
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Minute Timer End
Process ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/steeljam/3441978503/
Process ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/steeljam/3441978503/
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/tisseurdetoile/2141698014/sizes/l/
5 Minute Timer End
Case Study ,[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/tisseurdetoile/2141698014/sizes/l/
5 Minute Timer End
Costs - There’s no free social media – it all needs staffing… - It’s easy to underestimate the staff time required to produce a quality service, especially around a large TV brand - A message board might take 2 hours a day, for example. And a blog requires 3/5 posts a week, as well as roughly 0.5/1 day hosting a week.
Costs/resource NB: bespoke build or development won’t adhere to general guidelines… probably not no low yes probably facebook application/widget no cost - done by external company no low no - videos prepared by producer and sent to R&R team youtube - on bbc channel done by producer possible medium tech done by producer a group on flickr, bebo, facebook no recommended medium tech done by producer twitter account medium/high* possible high yes - high full community site medium/high* recommended high yes - low/med blog medium/high* possible medium/high yes - low/med comments on content medium/high* possible high yes - low/med message board moderation talent ongoing hosting set up - requires technical resource?  
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/tisseurdetoile/2141698014/sizes/l/
5 Minute Timer End
Re:search Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring activity - Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Use the networks ,[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/tisseurdetoile/2141698014/sizes/l/
5 Minute Timer End
Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fundamentals Go play.

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Introduction to social media training for BBC Vision

  • 1. Social Media for Vision Factual Production Practical training http://www.flickr.com/photos/jimbrekke/437615722/sizes/o/
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  • 9. Social Media is... Conversation comments, blogs, messageboards, ... Personalisation profiles, recommendations, schedule, favourites, ... Participation rating, pictures, polls, games, tagging, curation ...
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  • 13. Current BBC social media tools Message boards (on bbc.co.uk) Blogs (on bbc.co.uk) Comments on content (on bbc.co.uk) Full community sites (on bbc.co.uk) Twitter & microblogging sites Facebook & myspace & bebo Flickr, Youtube & photo/video sharing sites http://www.flickr.com/photos/cobalt/1156232979
  • 14. Current BBC social media tools Message boards (on bbc.co.uk) Blogs (on bbc.co.uk) Comments on content (on bbc.co.uk) Full community sites (on bbc.co.uk) Twitter & microblogging sites Facebook & myspace & bebo Flickr, Youtube & photo/video sharing sites http://www.flickr.com/photos/cobalt/1156232979
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  • 16. Social media activity around TV allows audiences to: http://www.flickr.com/photos/tomswift/3374846479/ Engage Enthuse Create Connect Understand Unveil Challenge Air Share Contribute Compete And of course Tweet
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  • 26. Costs - There’s no free social media – it all needs staffing… - It’s easy to underestimate the staff time required to produce a quality service, especially around a large TV brand - A message board might take 2 hours a day, for example. And a blog requires 3/5 posts a week, as well as roughly 0.5/1 day hosting a week.
  • 27. Costs/resource NB: bespoke build or development won’t adhere to general guidelines… probably not no low yes probably facebook application/widget no cost - done by external company no low no - videos prepared by producer and sent to R&R team youtube - on bbc channel done by producer possible medium tech done by producer a group on flickr, bebo, facebook no recommended medium tech done by producer twitter account medium/high* possible high yes - high full community site medium/high* recommended high yes - low/med blog medium/high* possible medium/high yes - low/med comments on content medium/high* possible high yes - low/med message board moderation talent ongoing hosting set up - requires technical resource?  
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