IBM IPTV client presentation offering

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  • Integrated communications services on ibm.com http://www-935.ibm.com/services/in/index.wss/itservice/gts/z1000412?source=cppITservices
  • IBM will help you implement an IPTV network infrastructure solution that can: Enable increased customer loyalty and satisfaction— through the delivery of new and enhanced IPTV and video-based customer services. Facilitate enhanced market competitiveness and increased revenue generation— by providing open, flexible IPTV network architectures. Deploy a solution that meets your business needs— by leverage IBM testing experience and IPTV expertise.
  • Telecommunication and broadband Internet service providers are currently facing the competitive threat of cable operators, satellite operators and alternative broadband providers, resulting in high customer churn and reduced revenue. Moreover, the increasingly young and tech-savvy generation of consumers and the rise of new technologies mean that service providers are expected to provide the latest and best customer services possible--or risk losing subscribers to competitors. This includes services like self-programming options (as opposed to central-programming options), portable content and time-based schedules (instead of platform-based schedules).
  • With a highly competitive market and evolving customer preferences, telecommunication or broadband Internet service providers need to support an expanding portfolio of innovative services to retain—and attract—customers. Without the ability to offer TV, video-on-demand and other video-based services, you face potential high customer turnover rates and declining revenues as your subscriber base compares your services to those offered by growing numbers of alternative service providers. You need a flexible and robust IPTV and triple play infrastructure so you can deliver new and exciting services that can increase customer satisfaction and enable you to compete in today’s highly competitive landscape.
  • Internet Protocol television—or IPTV—is a system capable of receiving and displaying a video stream encoded as a series of Internet Protocol packets. There are multiple ways of doing this, one of which is traditional television channels, from which consumers demand a smooth, high-resolution, lag-free picture. Core IPTV services consist of advertising services, core TV services and subscriber user interface (SUI) services. Core TV services comprise two categories: Unicast – Consumer personal video recorder, network personal video recorder, subscription video-on-demand and video-on-demand Multicast – Near video-on-demand, time-shifted TV, pay per view, subscription TV Subscriber user interface services are composed of interactive electronic program guide (EPG), advanced search, favorite channels list, program rating and blocking, personalized view, asset management and content metadata, account status and billing, personalized program packages and support for iTV applications. iTV: Internet Television
  • Consumer acceptance of new products and content from the IPTV platform can lead to subscribers adopting a wider range of premium and on demand options as carriers begin to offer them. TV-related services—including video on demand, subscription TV, pay-per-view and personalization services—can generate more than US$100 a month of incremental revenue per subscriber. More importantly, by adding video to your service portfolio, you can prevent subscribers from migrating to competing providers that can offer triple-play services.
  • To enable us to offer you a wide range of network infrastructure architecture options, IBM has strategic relationships with industry-leading technology vendors. Cisco- or Optibase-based IPTV video headend - Designs and deploys video headend for service provider IPTV infrastructure. Highly reliable service provider grade video headend infrastructure. IBM can provide integrated service for video and network from Cisco and Optibase as well as to aggregate the entire IPTV ecosystem across IT and network technology domains. Cisco Content Delivery System (CDS)- or Kasenna-based video-on-demand subsystem - IPTV video on demand subsystem, providing video content streaming over converged Internet Protocol (IP) network. IBM implements and supports entire ecosystem of hardware and software for Cisco CDS and Kasenna video-on-demand systems. Minerva, Cisco or Orca based IPTV middleware - Designs and deploys IPTV middleware for service provider IPTV infrastructure. Highly reliable service provider grade user relation to content and content provisioning software and IT infrastructure. IBM can provide Orca or Minerva middleware based solution utilizing IBM approved reference architecture. Widevine- or Verimatrix- based conditional access subsystem - IPTV video protection system, governing access condition, based on set-top-box authentication in service provider network. IBM implements and supports entire ecosystem of hardware and software for Verimatrix conditional access system. Cisco-based triple play core and metro network - IP network upgrade or deployment to enable triple play service provisioning over the IP network. Juniper-based triple play core and metro/access network - IBM has a global alliance with Juniper Networks, opening service provider specialization as Juniper partner. IBM has own triple play network design reference architecture. Allied Telesis-based triple play access network - IP distribution and access network upgrade or deployment to enable triple play services provisioning over converged IP network. IBM has a global alliance with Allied Telesis – leading access technology provider. Cisco-based triple play access network - IP distribution and access network upgrade or deployment to enable triple play services provisioning over converged IP network Moreover, IBM is Cisco’s largest global partner, with CISCO Gold partnership status for most world markets.
  • This graphic provides an overview of the IPTV and triple play infrastructure solution that uses IBM and Cisco components. The hardware section of the solution consists of the Super Headend, video-on-demand (Cisco Content Delivery System [CDS]), Content access system (Widevine), core network and metro network (both Cisco), visual quality of experience (Cisco), Access network DSL or fiber to the X (FTTX), which is the connection to the end user’s home domain (provided by Cisco or Allied Telesis) and the end user’s receiving equipment. Middleware is provided by either Cisco ISDP or Minerva Networks. The back end, consisting of the BSS/OSS Integration Hub and includes authentication, inventory management, service auto provisioning, billing and network auto provisioning is entirely managed and operated by IBM while network management service level agreements (SLAs) and service assurance is provided by Micromuse Netcool Solutions. In addition, IBM provides an IPTV consulting service. SLA – Service Level Agreement DSL – Digital Subscriber Line FTTX – Fiber to the x
  • This graphic provides an overview of the IPTV and triple play infrastructure solution that uses IBM, Juniper Networks and other independent software vendor (ISV) components. The hardware section of the solution consists of the Super Headend (by Optibase), video-on-demand (Kasenna), Content access system (Verimatrix), Core network and Metro network (both Juniper), Access network DSL or fiber to the X, which is the connection to the end user’s home domain (provided by Juniper or Allied Telesis) and the end user’s receiving equipment. Middleware is provided by Orca Interactive. The back end, the BSS/OSS Integration Hub and includes authentication, inventory management, service auto provisioning, billing and network auto provisioning is entirely managed and operated by IBM while network management service level agreements (SLAs) and service assurance is provided by Micromuse Netcool Solutions. In addition, IBM provides an IPTV consulting service. SLA – Service Level Agreement DSL – Digital Subscriber Line FTTX – Fiber to the x ISV – Independent Software Vendor
  • IBM has a global community of highly skilled business technology consultants engaged in the full lifecycle of converged communications solutions, including strategic management consulting and business process transformation experts. By aligning our IPTV services with your business objectives, these experienced professionals can assist in identifying, recommending and translating key business strategies and objectives into efficient, cost-effective IPTV infrastructure initiatives. Assessments and strategy Network consulting for IPTV infrastructure solutions helps you to create a solution that meets your business requirements. IBM network consultants work with you to collect and document the business and security requirements and help you understand the various IPTV network infrastructure solution options we offer. By thoroughly assessing your needs and assisting you in identifying the available alternatives, IBM network consultants will create an IPTV infrastructure solution architecture and design it. > Assessment of service provider’s existing network for compliance to technical requirements for a scalable triple play and video-based IPTV network > Identification of viable alternatives followed by designing of the selected IPTV network architecture for implementation. Integration and implementation After the network architecture design has been approved, the solution is built and a controlled pilot deployment is carried out before the full implementation of the service. This approach helps reduce risk and ensures the solution meets your business needs. IBM IPTV infrastructure solutions and services are built on open Information and Communication Technologies (ICT) standards, consolidated broadcasting capable Internet Protocol (IP) network, IT servers, storage, digital content management, best-of-breed processes and service provisioning solutions. Our IPTV infrastructure solutions and services enable rapid new service implementation, provisioning and distribution of television (TV), video and games content in addition to providing the traditional Internet and e-mail services through a familiar end user interface - TVs and set-top-boxes. Integration and deployment of IPTV infrastructure across network and IT domains based on IBM and partner technologies Use of open standards architecture, proven processes and industry-recognized vendor technologies and components Rapid deployment, provisioning and distribution of TV, video, games, Internet and email content through TVs and set-top boxes Support Services IBM supports Level 1 (L1), Level 2 (L2) and Level 3 (L3) IPTV infrastructure in collaboration with its global vendors. The support services for IPTV solution includes a suite of support services based on service-level objectives to monitor the IPTV infrastructure end to end. This approach provides fault discovery, configuration, asset tracking, performance and security services on a monthly fee basis, based on the number of devices under management. Also included are monthly network consulting services to provide recommendations on network maintenance. IBM is best-suited to support your IPTV network since managing, operating and troubleshooting an IPTV infrastructure requires a lot of specific vendor technology knowledge and end-to-end architecture knowledge. Our network monitoring services include fault tracking, configuration, asset management, performance and security services. Moreover, IBM functions as a single point of contact to ensure reduced risk and lower support costs.
  • You have the option of financing your IPTV services from IBM through IBM Global Financing—a strategic resource for managing all aspects of your IT investments. Unlike banks and finance companies, which tend to focus on loans, IBM Global Financing understands IT and offers fresh ideas for financial solutions. When you choose IBM Global Financing, you’re getting a strategic resource for managing all aspects of your IT environment. Our comprehensive portfolio of offerings has made us a leading single-source provider for multivendor IT financing solutions, with operations in more than 40 countries and a client list that includes more than 90 percent of Fortune 100 companies.
  • To help add value and security to your IPTV and triple play infrastructure solution, IBM also offers a range of other services. For more information, please visit the Integrated Communications Services website at http://www-935.ibm.com/services/us/index.wss/itservice/gn/a1000412?cm_re=masthead-_-itservices-_-communications or IBM Converged Communications Services website: http://www-935.ibm.com/services/us/index.wss/offerfamily/gn/a1000397
  • As a leader in converged communications services, IBM offers you open, flexible and validated IPTV and triple play infrastructure solutions resulting in successful deployments around the world. Our experienced implementation team delivers solutions with the highest possible reliability and fastest return on investment. Moreover, through our relationships with industry-leading technology firms such as Cisco Systems, Orca Interactive, Minerva Networks, Kasenna, Verimatrix, Juniper Networks and Allied Telesis, we can deliver a virtually unmatched portfolio of services and solutions. This combination of experience, capabilities and partnerships, supported by our center of excellence for IPTV and triple play infrastructure, helps us provide you with open and flexible solutions that can support constantly changing subscriber and business needs.
  • Our IPTV and triple play infrastructure architectures are validated by unmatched testing at the IBM Telecom Solutions Labs center of excellence in La Gaude, France. In addition to providing proof-of-concept testing across a wide range of IP network and IPTV subsystem vendor solutions, the center also provides IPTV solution demonstrations, integration and compatibility testing of IPTV subsystem components from various vendors and consultancy services.
  • IBM CoE (Center of Excellence) in La Gaude provides fully live end-to-end (E2E) IPTV and triple play installation and can be used for presales workshops, demos and even to proof-of-concepts. Living room and sitting room with central presentation area with 4 big screens 4 TV sets connected via different access modes: Two 46-inch full high definition (HD) TV and 13 TV channels 37-inch full HD TV and set-top box (STB), 20 TV channels 32-inch HD--ready, standard definition STB, 8 TV channels Set-top boxes connected via Ethernet To The Home (ETTH) Residential Gateways (RG) connected via ADSL2+ QinQ ( The IEEE 802.1ad specification, commonly known as QinQ or provider bridging, extends the IEEE 802.1Q standard by providing for a second tier of VLANs in a bridged network. The general purpose of QinQ is to allow frames from multiple customers to be forwarded (or tunneled) through another topology (provider network) using service VLANs or S-VLANs ) IEEE - Institute of Electrical and Electronics Engineers
  • This slide contains a graphic that illustrates the architectures of the two demo IPTV infrastructure solutions – Cisco and Juniper – provided by IBM at the La Gaude center of excellence. It shows seven phases – DVB–S source, Acquisition, Portal and VoD server, Core and Internet access (MPLS cloud), Ethernet metro, Distribution, End user. The content is transmitted from satellite transmitters (DVB – S source phase) and received by commercial receivers in the Acquisition phase. The content is then streamed to Portal and video-on-demand (VoD) servers and passes through the Core and Internet access (MPLS cloud) and Ethernet metro phases before being distributed through DSLAMs to end users, who receive it on their set-top box televisions, personal computers (PCs) or cell phones. DVB-S – Digital Video Broadcasting - Satellite VoD – Video-on-demand MPLS – Multiprotocol Label Switching DSLAM – Digital Subscriber Line Access Multiplexer
  • Business challenge: As a broadband service provider, a Nordic company experienced rapid growth that resulted in the need to automate customer management workloads and processes. Solution: IBM provided the consulting services, software, network architecture and Cisco-based products needed to implement an IPTV solution that supported a full range of triple-play services, including automated customer service options. Benefits The new portal system provides a more effective infrastructure that is helping the company accommodate growth of more than 400 percent. By implementing the IPTV solution from IBM, the company expects to grow its customer base from 20,000 to 80,000 in just two years.
  • Thank you for your time today! Have more questions? Please contact [seller name] or visit us online at http://www-935.ibm.com/services/us/index.wss/itservice/gn/a1000412
  • IBM IPTV client presentation offering

    1. 1. 1 © 2009 IBM Corporation TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING  Contents: An overview of the IBM Converged Communications – Internet Protocol Television (IPTV) and triple play infrastructure solution, an offering that helps telecommunications and broadband Internet service providers upgrade their IPTV services to allow for enhanced market competitiveness through improved customer satisfaction and increased revenue generation. Using high quality infrastructure components from industry-recognized IBM technology partners, the solution is designed to implement an integrated, reliable and scalable IPTV network platform that supports IPTV and video-based services.  Planned content review date: March 2009  Target markets: Communications sector (telecommunications and broadband Internet service providers), and energy and utility distribution companies adopting IPTV services.  Audiences within target markets: Chief marketing officer, chief financial officer, chief technology officer, business, network and IT management  Signature Selling Method (SSM) stages: Stage 2 (Explore Opportunity) and Stage 3 (Describe Capabilities) Links work in slide show mode.
    2. 2. 2 © 2009 IBM Corporation TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING (continued)  Opportunities to cross-sell or up-sell: – Network Consulting Services – Remote Network Management services – IBM Integrated Security Solutions for Cisco Networks – Enterprise Security Management Services – Network Security services – IBM Global Financing services for converged communications  Additional resources: – Integrated communications services on ibm.com Internet site and GTS SalesOne – IBM Converged Communications Services engagement portfolio – IPTV infrastructure engagement portfolio Links work in slide show mode.
    3. 3. 3 © 2009 IBM Corporation TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING (continued)  Client pre-qualification questions to help customize your presentation: – Are you a broadband service provider? – Do you feel competitive pressure from cable companies providing additional broadband Internet provisioning or other Internet Service Providers (ISPs) offering Internet Protocol Television (IPTV) services? – Is lack of proper technical resources hampering your ability to assess, plan, design and implement an IPTV and video-based service provider network?  Slide notes (best practices): – Introductions (optional): Fill in the table on the Introductions slide with names and contact information for client meeting participants and IBM or IBM Business Partner presenters. – Agenda: Remember to edit this slide after you customize this deck to incorporate additions, deletions, and changes in order of topics. – References: If client reference slides are included in this presentation, check the current status with the IBM account contacts before using the slides. • IBM presenters: Find appropriate contacts in the IBM client reference database. Links work in slide show mode.
    4. 4. 4 © 2009 IBM Corporation TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING (continued)  Slide notes (best practices): (continued) – Considerations and dependencies (optional): Compatibility is a very big issue for business and technical managers. Answer the question: “Will this offering work with my existing [operating system, network, application suite, hardware, and processes]?” Include: • Culture changes and executive sponsorships needed to achieve innovation or transformation. • Upcoming releases that may provide additional functionality. • “Lessons learned” by IBM and clients on the best way to implement the solution/offering, using experiences from other clients, if available. • Infrastructure changes or prerequisites needed for successful implementation. – Next steps (optional): Provide your client with an outline of actions you want them to agree to next. For example, a workshop, an account assessment, an IBM solution center visit, to contact an approved client reference, a demo, a trial, etc. • Contact Guntars Otto at Guntars.Otto@lv.ibm.com, Patti Fiette at pattif@us.ibm.com or Olavi (Olli) Patja Olli@fi.ibm.com for more information – Thank you (optional): Insert public sources of information to help clients further research your offering, and provide your contact information. Links work in slide show mode.
    5. 5. 5 © 2009 IBM Corporation TEARSHEET - FOR PRESENTERS ONLY – DELETE BEFORE PRESENTING (continued)  Slide notes (best practices): (continued) – Trademarks and notes (required): After tailoring your presentation, you can determine what changes to make to the Trademarks and notes page provided. • IBM presenters must consult IBM Legal guidelines. • IBM Business Partners and ISVs should comply with trademark, copyright and attribution conventions and laws as well as their own company policies.  Entire presentation notes: – If you customize an IBM presentation, you must comply with all applicable legal standards for your country. Links work in slide show mode.
    6. 6. © 2009 IBM Corporation IBM Converged Communications Services – IPTV and triple play infrastructure Respond to evolving subscriber expectations with an open, integrated network solution and virtually unmatched integration services [Presenter Name] [Presenter Title] [Presentation Date]
    7. 7. 7 © 2009 IBM Corporation Introductions Company Name and title Contact information e-mail phone e-mail phone e-mail phone e-mail phone e-mail phone e-mail phone
    8. 8. 8 © 2009 IBM Corporation Agenda  Executive summary  Current industry environment  Your business needs and challenges  How IBM Converged Communication Services – IPTV and triple play infrastructure helps you address these needs and challenges  IPTV and triple play infrastructure offering summary  Associated offerings  Why IBM?  Considerations and dependencies  Next steps
    9. 9. 9 © 2009 IBM Corporation Executive summary  Today’s fast-changing communications industry is forcing telecommunications and broadband Internet service providers to adapt quickly to new market pressures to remain competitive.  Service providers face an urgent need to increase market competitiveness by deploying an integrated, scalable Internet Protocol Television (IPTV) network that enables the rapid deployment of new video-based services.  IBM can help you implement an IPTV multimedia and video-ready network infrastructure solution that can: – Increase customer loyalty and satisfaction. – Facilitate increased market competitiveness and revenue. – Meet your business needs.  Our combination of skilled experts with experience in implementing successful IPTV solutions, and partnerships with industry-leading technology vendors, allows us to offer you a proven and validated IPTV and triple play infrastructure solution.
    10. 10. 10 © 2009 IBM Corporation Incumbent telecommunication and broadband Internet service providers are facing competitive threats from cable and satellite television operators. Evolving customer preferences and the emergence of new technologies in the communications sector mean that:  Consumers now want a wider range of TV, video and video-based services from their service providers.  Telecommunication and broadband Internet service providers are losing customers and market share to communications service providers who provide IPTV and triple play (voice, video and data) services.  Service providers are required to leverage the latest technologies to offer increased user self-programming options, portable content and time-based scheduling.
    11. 11. 11 © 2009 IBM Corporation As a result of market changes, telecommunications and broadband Internet service providers face several critical needs and challenges. Many organizations are experiencing:  Reduced market competitiveness due to increasing customer turnover.  Shrinking revenues due to the lack of new revenue generation streams.  Lack of resources and skills required to plan and implement a reliable IPTV network infrastructure. As a result, they need to:  Implement a fully integrated IPTV and video-based network for enhanced customer satisfaction and loyalty.  Deploy a wider range of customer services to increase revenue generation and expand market share.  Engage industry-recognized experts to develop a flexible and scalable IPTV network infrastructure with the ability to support future services.
    12. 12. 12 © 2009 IBM Corporation IPTV helps increase your market competitiveness by allowing you to offer new subscriber services and new avenues for advertising. Subscription TVSubscription TV Pay per viewPay per view Time-shifted TVTime-shifted TV Near video on demandNear video on demand Video on demandVideo on demand Subscription video on demandSubscription video on demand Network personal video recorderNetwork personal video recorder Consumer personal video recorderConsumer personal video recorder Asset management and content meta data Asset management and content meta data Personalized viewPersonalized view Program rating and blockingProgram rating and blocking Favorite list channelsFavorite list channels Advanced searchAdvanced search Interactive electronic program guideInteractive electronic program guide Account status and billingAccount status and billing Ad insertion Ad insertion Personalized program packagesPersonalized program packages Support for iTV applicationsSupport for iTV applications Advertising services Core television (TV) services Subscriber user interface services UNICASTMULTICAST
    13. 13. 13 © 2009 IBM Corporation IBM offers a tested IPTV and triple play network infrastructure solution to help meet your business needs and challenges. We help you implement … that can …  A fully integrated video- enabled, carrier-grade, scalable Internet Protocol (IP) Multiprotocol Label Switching (MPLS) network  An IPTV multimedia infrastructure that leverages IBM’s architecture, testing and customer scenarios from the IBM IPTV “Center of Excellence” in La Gaude, France  Help increase customer satisfaction and loyalty through new and enhanced television (TV), video and video-based services.  Facilitate a competitive advantage and create opportunities for incremental revenue generation with an open and flexible IPTV network infrastructure based on next generation network (NGN) architecture.  Leverage unmatched integration and compatibility testing and expertise across a broad range of industry-leading vendors.  Support the latest IPTV standards, formats and technologies including video-on-demand and other premium video-based services.
    14. 14. 14 © 2009 IBM Corporation Our IPTV and triple play infrastructure solution can boost your average revenue per user and reduce customer turnover by enabling these services. Video services on TV Data/Web-based services Voice-based services TV  Video on demand  Digital video recorder (DVR)  Enhanced navigation  Integrated search across storage media  Personalized content on customer television (TV)  Infoportal – access to essential (calendar, airport flight info) and non-essential (weather) services  Music on demand  My IPTV content services  Caller ID on TV  Unified communications on customer TV  Synchronized with cell and personal computer (PC)  Video phone (Cell) Phone **  Control recording on personal video recorder (PVR)  Receive video clips from PVR  Send photos or video clips to PVR  Control what to get on cell  Personalized content on cell phone  Music and photos on your cell phone  Unified communications on cell  Receive voice messages forwarded by PVR  Synchronized with PVR and PC PC  Manage content on PVR (record, delete, search, etc.)  My Pictures, My Music and My Videos on customer TV  Manage service preferences at home or at the office  Unified communications on customer PC  Synchronized with cell and PVR ** Not part of current IPTV service product solution. May be included during future expansion.
    15. 15. 15 © 2009 IBM Corporation A strong ecosystem of IPTV subsystem vendors gives you the flexibility to choose the IPTV network architecture solution that best fulfills your requirements. Video-on-demandVideo headend Conditional access system Middleware Core and metro network Access network  IBM serves as a primary contractor  Delivers IPTV solution integration and deployment  Provides IPTV and triple play support IBM IPTV and triple play solution CISCO CDS Kasenna CISCO Optibase Minerva CISCO ORCA Widevine Verimatrix CISCO Juniper Allied Telesis CISCO Juniper
    16. 16. 16 © 2009 IBM Corporation IBM and Cisco can help enhance your market competitiveness with a robust, fully integrated IPTV and triple play infrastructure solution. Headend Acquisition H.264 Encoding Customer premises equipment Portal Super headend Video-on-demand Core network Home domain Metro network Access network DSL or FTTX IPTV infrastructure consulting services Content Delivery System Visual quality of experience Network management SLAs Operational and business support systems (OSS and BSS) integration hub Authentication Inventory management Service auto provisioning Billing Network auto provisioning Service assurance Content access system (CAS) Middleware
    17. 17. 17 © 2009 IBM Corporation IBM also offers you an alternative IPTV and triple play solution based on IBM, Juniper and ISV partner components. Video- on-demand Metro network Middleware Configuration management Authentication Network management SLAs Inventory management Service auto provisioning Billing Service assurance Super headend Headend Acquisition H.264 Encoding Content access system (CAS) Operational and business support systems (OSS and BSS) integration hub Home domain Customer premises equipment Core network Access network DSL or FTTX Portal IPTV infrastructure consulting services
    18. 18. 18 © 2009 IBM Corporation Our skilled, experienced specialists can provide full IPTV lifecycle services to help your business establish a platform for future growth. Assess and plan  Network assessment for compliance to technical requirements  Identification of viable alternatives and final selection Design  Designing of the selected IPTV network architecture for implementation  Use of open standards, proven processes and industry- recognized vendor components Implement  Implementation and integration of IPTV infrastructure across network and IT domains  Deployment, provisioning and distribution of TV, video, games, Internet and e-mail Support  Managing, operating and troubleshooting of the IPTV network infrastructure  Network monitoring services  Single point of contact to ensure reduced risk
    19. 19. 19 © 2009 IBM Corporation IBM Global Financing at-a-glance Client Financing Commercial Financing Provides working capital and supply chain financing for IBM clients and Business Partners Global Asset Recovery Services Offers comprehensive services for used IT assets, including resale, buyback and recycling IBM Global Financing Provides financing (leases and loans) for the acquisition of solutions and technology  IBM Global Financing serves commercial clients ranging from small businesses to more than 90 percent of the Fortune Global 100 list of companies.  Nearly three times the 2006 IT financing volumes as number 2 Dell Financial Services (DFS), with HP trailing DFS  Commercial Financing addresses both SMB and larger accounts, providing liquidity across the cash cycle and supporting distribution chains  Clients can establish a borrowing base to: optimize cash flow, reduce borrowing costs, & earn early payment discounts.  Worldwide, IBM receives more than 22,000 machines per week across 22 centers around the world; 85 percent of those machines are refurbished and resold  GARS WW operations processed 59,647 metric tons of end-of-life products and product waste in 2005, and sent only 1.43 percent of that to landfill Experts in financing technology and solutions  Focuses primarily on solution and technology financing  Provides single-source financing that helps clients acquire business services and technology services, hardware and software ― IBM and non-IBM  Flexible financing with competitive rates to businesses of all sizes and across all industries  Complete financial plans for the lifecycle of the investment Total Solution Approach IBM and non-IBM:  Hardware  Software  Services
    20. 20. 20 © 2009 IBM Corporation IBM Financing Advantage: Affordable, Simple, Accessible, Complete IBM Financing Advantage is designed to help you capture the high-growth mid-market opportunity with accessible, simple processes, and complete financing options. Financing IT and solution acquisitions can help clients by deferring upfront investment costs, conserving cash for higher- yielding investments, and protecting against technology obsolescence.  Simplifies budgeting and planning – Combine IBM hardware, software, and services and other non-IBM products in a single contract with a single monthly payment  Fast and simple financing – Rapid online Financing delivers credit, price and contract in under ONE hour  Complete solutions for IBM and non-IBM – Client Financing for HW/SW/Services on transactions as small as $1K USD – Commercial financing for Business Partners  Enhanced software and services financing – Unlike many other vendors, IBM does not require HW content in most instances  IBM Express Asset Recovery Solutions provide clients with a safe, secure and environmentally friendly way to dispose of their old equipment  IBM Certified Used Equipment™, a cost-effective alternative if new equipment is not an option
    21. 21. 21 © 2009 IBM Corporation IBM offers associated services to help add value to your IPTV and triple play infrastructure solution. Our extensive portfolio includes:  Network Consulting Services. A combination of methodology, tools, processes, training, and practitioners—all working together to support your networking needs from assessments through strategy creation, design and testing, implementation, and ongoing management and operations.  Remote Network Management Services. Designed to help you reduce IT costs, improve business resiliency, fill the skills gap for management expertise by providing instant access to management solutions, and reduce management complexity.  IBM Converged Communications Services. Helps you build business advantage with integrated voice, data and video environments designed to help maximize collaboration and productivity.  Enterprise Security Management Services. A comprehensive array of security services designed to help you reduce the risk of doing business online, while also decreasing the administrative costs associated with sound security management.
    22. 22. 22 © 2009 IBM Corporation Why choose IBM? IBM possesses a unique combination of capabilities, skills and resources that set us apart from the competition.  IBM is a worldwide leader in IPTV networking consulting and integration services, with proven IT and networking expertise.  Our firsthand experience in implementing IPTV network infrastructure solutions allows us to offer prebuilt and proven IPTV and triple play infrastructure solutions.  Our technology relationships with industry-leading firms allows us to provide you with a selection of IPTV network architectures.  We can offer a team of skilled experts and specialists with extensive experience in integrating and testing multivendor network solutions.
    23. 23. 23 © 2009 IBM Corporation IBM has several Telecom Solutions Labs that offer unmatched integration and compatibility testing capabilities across a wide range of IPTV subsystem vendor solutions. The centers offer a variety of services including: Client briefings Tailored to meet specific client requirements Demonstrations Comprehensive end-to-end solutions Proof-of- concepts Enable faster solution deployments Independent software vendor integration Reduce risk during solution implementation Consultancy Thought leadership in support of client engagements Montpellier, France Beaverton, Oregon Austin, Texas Hursley, UK Beijing, China La Gaude, France
    24. 24. 24 © 2009 IBM Corporation The IBM IPTV Center of Excellence at La Gaude, France, houses a live IPTV and triple play installation with state-of-the-art equipment.  Multiple television (TV) sets connected through different access modes  46-inch and 37-inch full high definition (HD) TVs and set-top boxes (STBs)  32-inch HD-ready, standard definition (SD) STB  STBs connected via Ethernet To The Home (ETTH)
    25. 25. 25 © 2009 IBM Corporation The IBM IPTV Center of Excellence provides you with a firsthand view of the equipment from the Cisco IPTV and triple play infrastructure solution.  CISCO core and metro network  CISCO and Allied Telesis access network  CISCO visual quality of experience (VQE)  CISCO Video Technology Group (VTG) video headend  CISCO Content Delivery System (CDS) video-on-demand (VoD) system  Widevine conditional access system (CAS) system  Minerva middleware  CISCO VTG and ADB set-top boxes (STBs)
    26. 26. 26 © 2009 IBM Corporation Our Center of Excellence houses an IPTV and triple play infrastructure solution that incorporates components from Juniper Networks and other independent software vendors.  Juniper core and metro network  Juniper and Allied Telesis access network  Juniper Dynamic Bandwidth Allocation  CISCO Video Technology Group (VTG) video headend  Kasenna video-on-demand (VoD) system  Verimatrix conditional access system (CAS) System  ORCA middleware  Motorola set-top boxes (STBs)
    27. 27. 27 © 2009 IBM Corporation A technical overview of the Cisco- and Juniper-based IPTV and triple play solution architectures at the La Gaude center. DVB-S source Core and Internet access (MPLS cloud)Acquisition Portal and VoD server Ethernet metro Distribution End user
    28. 28. 28 © 2009 IBM Corporation Success story: Danish service provider Business challenge: As a broadband service provider, the company experienced rapid growth that resulted in the need to automate customer management workloads and processes Solution: IBM provided the consulting services, software, network architecture and Cisco-based products needed to implement an IPTV solution that supported a full range of triple-play services, including automated customer service options Result: The company’s new portal system provides a more effective infrastructure that is helping the company accommodate growth of more than 400 percent “Our combination of a three-in-one broadband solution with Internet, IP telephony and television attracts an ever-widening customer circle that is searching for digital experiences of the highest quality.” — IT Manager
    29. 29. 29 © 2009 IBM Corporation Success story: Norwegian service provider Business challenge: To become more competitive, generate profits, increase customer loyalty and respond to industry deregulation Solution: IBM provided the consulting services, software, network architecture and Cisco-based products needed to implement an IPTV solution that supported a full range of triple-play services, including automated customer service options Benefits: Helped create a robust, on-demand environment for customers, enabling increased customer satisfaction, improved competitiveness and greater profits “IBM and its partners have given us the tools and support to become a more resilient and responsive business in the face of changing market conditions.” — CEO
    30. 30. 30 © 2009 IBM Corporation Success story: Lithuanian service provider Business challenge: Required a reliable and market proven digital video headend and secure and multiplatform content protection solution Solution: IBM manages design, delivery and maintenance for the digital video headend from Cisco and content protection from Widevine Benefits: Using Widevine, the organization assures content providers that content is secured, offering them the critical access to premium content required to make their service attractive, regardless of consumer device “IBM and Widevine have delivered an excellent, turnkey video headend and multiplatform content protection solution that offers us the flexibility to delivery PayTV services to a wide range of consumer platforms.” — General manager
    31. 31. 31 © 2009 IBM Corporation Success story: Lithuanian service provider Business challenge: Reform existing complex—15 operating systems and several proprietary hardware and software—IPTV-based service to reduce licensing costs, increase scalability and enable use by non-technical staff Solution: Working with several partners, IBM provided industry- leading hardware, including xSeries® and BladeCenter® servers, open-source Linux® software, digital media expertise and consulting services, from initial engagement to solution launch Benefits: An affordable, scalable and easy-to-maintain system that provides community residents with access to a wide range of interactive television and Internet services “ IBM displayed a commitment and enthusiasm for the project that went beyond expectations, and worked extremely hard to keep us within our budget as well.” — Project manager
    32. 32. 32 © 2009 IBM Corporation Next steps
    33. 33. 33 © 2009 IBM Corporation Thank you for your time today. For more information, please visit: ibm.com/services/networking Contact:  [Presenter Name]  [Presenter Work Phone]  [Presenter e-mail Address]
    34. 34. 34 © 2009 IBM Corporation Trademarks and notes IBM Corporation 2009  IBM, the IBM logo, ibm.com, WebSphere, xSeries, BladeCenter, IBM Component Business Model of IT and IBM Process Reference Model for IT are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both.  IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government Commerce.  ITIL is a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office.  Other company, product and service names may be trademarks or service marks of others.  References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.  This document includes content from COBIT 4.0 and 4.1, which is used by permission of the IT Governance Institute (ITGI). © 1996, 1998, 2000, 2005, 2008 IT Governance Institute (ITGI). COBIT is a registered trademark of the Information Systems Audit and Control Association and the IT Governance Institute. Used under license from ITGI. ICP03023-USEN-00
    35. 35. 35 © 2009 IBM Corporation Evaluation Your feedback is extremely valuable to us. It is the only way we can improve our service to you. On a scale of 1 – 5, where 5 is “extremely well” and 1 is “not at all,”…  Presentation name: _________________________________________________________  Presenter’s name: _________________________________________________________  [_____] How well did this presentation answer your questions? – What was most helpful? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ___ – What was missing or was too brief? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ___  [_____] How much will this presentation contribute to your buying decision?  Do you have any other suggestions for improving this presentation? __________________________________________________________________________ __________________________________________________________________________

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