Citizen Journalism                 By Karen Roussy
Pamphleteer Thomas Paine... Radical propagandist and voice of the  common man Active in local affairs January 10, 1776,...
   Federalist Papers       Authored by Alexander Hamilton, James        Madison, and John Jay       series of 85 articl...
More focused on “reacting” to the news– rather than “reporting” the news
With the tragedy of 9/11 manyordinary citizens becameon-the-spot witnesses andtheir stories and images becamea major part ...
Citizen Journalism was an integral part and playedan important role in:   Iraq War     London Bombings       2004 Tsunami ...
Design   - keep it simple!Consistency   – be consistent with posts!Value   – ensure value for readers!Delivery– switch...
   Create a Buzz...use as many Social Media tools    as possible to promote your blog -         ,              and       ...
   What do you want to achieve?       Do you want to give relationship advice? Comment        on politics? Tell people h...
   Develop a content strategy   Choose your subject matter   Ensure that you have at least a month of    content to ens...
   Don’t write over your reader’ heads.     Speak to your target audience     Don’t try to be everything to everyone   ...
Citizen journalism
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Citizen journalism

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Citizen journalism

  1. 1. Citizen Journalism By Karen Roussy
  2. 2. Pamphleteer Thomas Paine... Radical propagandist and voice of the common man Active in local affairs January 10, 1776, he published a short pamphlet, Common Sense Provoked considerable controversy throughout his career as a “citizen journalist”
  3. 3.  Federalist Papers  Authored by Alexander Hamilton, James Madison, and John Jay  series of 85 articles or essays  published serially in The Independent Journal
  4. 4. More focused on “reacting” to the news– rather than “reporting” the news
  5. 5. With the tragedy of 9/11 manyordinary citizens becameon-the-spot witnesses andtheir stories and images becamea major part of the story.
  6. 6. Citizen Journalism was an integral part and playedan important role in: Iraq War London Bombings 2004 Tsunami Hurricane Katrina
  7. 7. Design - keep it simple!Consistency – be consistent with posts!Value – ensure value for readers!Delivery– switch it up! Look at different methods of delivery – audio, text, video, guests posts
  8. 8.  Create a Buzz...use as many Social Media tools as possible to promote your blog - , and to name a few – the more exposure, the better Tags - allow people and search engines to find your content easier
  9. 9.  What do you want to achieve?  Do you want to give relationship advice? Comment on politics? Tell people how to garden? Provide updates on news stories?  One of the most important things a blogger can do is decide who their audience is.
  10. 10.  Develop a content strategy Choose your subject matter Ensure that you have at least a month of content to ensure that your blog can be updated regularly Utilize guest bloggers Link to other digital influences in your posts to ensure you are part of the broader online conversation on your chosen topic
  11. 11.  Don’t write over your reader’ heads.  Speak to your target audience  Don’t try to be everything to everyone  Provide unique, high quality content  Be clear  Simplify  Provide value

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