What’s in Your Social Media Stew<br />Rheem Manufacturing Webinar<br />March 29, 2011<br />
Why Social Media?<br />It is in the Numbers  <br /><ul><li>50% of world Population is under 30
Facebook has more traffic then Google
You Tube #2 Search Engine
Years to reach 50 million users
Radio 38, TV 13, Internet 4
Facebook – 200 million in less than ONE year</li></ul>.<br />
Social vs Traditional Media <br />Cost, Reach, Flexibility<br />
Social Media<br />Transforms Communication <br />Into Interaction<br />
Which Network is Right For You?<br />Target Audience<br />Business Objectives<br />
Common Social Media Tools<br />The Big Three:<br />Facebook, Twitter & LinkedIn<br />
Social Media  - Getting started<br /><ul><li>Listen more, talk less
Share the love
Add a picture
Mix personal and business
Is Not One Size Fits All
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Rheem Social Media Presentation

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These are the slides from my one hour webinar with Rheem contractors.

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Transcript of "Rheem Social Media Presentation"

  1. 1. What’s in Your Social Media Stew<br />Rheem Manufacturing Webinar<br />March 29, 2011<br />
  2. 2. Why Social Media?<br />It is in the Numbers <br /><ul><li>50% of world Population is under 30
  3. 3. Facebook has more traffic then Google
  4. 4. You Tube #2 Search Engine
  5. 5. Years to reach 50 million users
  6. 6. Radio 38, TV 13, Internet 4
  7. 7. Facebook – 200 million in less than ONE year</li></ul>.<br />
  8. 8. Social vs Traditional Media <br />Cost, Reach, Flexibility<br />
  9. 9. Social Media<br />Transforms Communication <br />Into Interaction<br />
  10. 10. Which Network is Right For You?<br />Target Audience<br />Business Objectives<br />
  11. 11. Common Social Media Tools<br />The Big Three:<br />Facebook, Twitter & LinkedIn<br />
  12. 12. Social Media - Getting started<br /><ul><li>Listen more, talk less
  13. 13. Share the love
  14. 14. Add a picture
  15. 15. Mix personal and business
  16. 16. Is Not One Size Fits All
  17. 17. Cocktail party rule</li></li></ul><li>Tactics - Facebook<br />Facebook is about <br /><ul><li>Pictures, Pictures, Pictures
  18. 18. Friends and Activities</li></li></ul><li>Tactics -Twitter<br />Twitter is about <br />What’s Happening NOW!<br />
  19. 19. Tactics - LinkedIn<br />LinkedIn is about<br />Professional Accomplishments<br />
  20. 20. Measuring Effectiveness<br />What Gets Measured <br />Can be Managed<br />
  21. 21. Business Case Studies<br />Success Stories from <br />Doctors, Restaurants, Car Repair Services, & Accountants <br />
  22. 22. And the List Goes ON<br /><ul><li>YouTube, Flickr, Picassa
  23. 23. Ning, MeetUp
  24. 24. Digg, Delicious, Stumble, Technorati</li></li></ul><li>Blogging and Your Website<br />“Homebase” for your <br />Social Media Strategy<br />
  25. 25. Conversion Strategies<br />The Social Media Payoff<br />
  26. 26. Questions? Contact Me<br />Lorraine@roundpeg.biz<br />@roundpeg<br />Facebook.com/roundpegindy<br />
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