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Marketing by the Numbers
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Marketing by the Numbers

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When it comes to marketing it is not how much you spend, but how well you spend it. In this slide deck we look at the numbers you can use to measure your marketing. …

When it comes to marketing it is not how much you spend, but how well you spend it. In this slide deck we look at the numbers you can use to measure your marketing.

You can also view the webinar supporting these slides here https://attendee.gotowebinar.com/recording/6074757016934590978

Published in: Business, News & Politics
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Transcript

  • 1. MARKETING BY THE NUMBERS
  • 2. HOW MUCH SHOULD YOU SPEND ON MARKETING? • Start with Questions – What is a customer worth? – What is the rhythm of your business? – What is your closing rate? – Where do your leads come from? – What is your market concentration? • Measure Results – Traffic, Leads, Conversion, Sales
  • 3. WHAT IS THE AVERAGE CUSTOMER WORTH? • Annual Sales • Gross Margin • # of Years • Present Value of Money – http://www.investopedia.com/calculator/
  • 4. EXAMPLE: • $1,000 = Annual Sales • $300 = 30% Gross Margin • %1,500 = Projected 5 Year Revenue Stream • Present Value varies based on interest rate – $ 1,175 = 5% – $1,295 = 3% – $1,428 = 1%
  • 5. BUSINESS RHYTHM Daily, Weekly , Monthly or Annually
  • 6. HOW MANY CUSTOMERS? 10
  • 7. CLOSING RATE 10 25%
  • 8. WHERE DO LEADS COME FROM 10 25% 40 3010
  • 9. HOW CONCENTRATED IS YOUR MARKET 10 25% 40 3010 1% 3,000
  • 10. BREAKING THROUGH THE CLUTTER 10 25% 40 3010 1% 3,000 10 30,000
  • 11. WHAT HAPPENS IF YOU CLOSE MORE?
  • 12. CLOSE MORE 10 50% 20 1010 1% 1,000 10 10,000
  • 13. CLOSE MORE • Improve sales skills • Drive more qualified prospects • Increase referrals
  • 14. HOW MUCH CAN YOU AFFORD TO SPEND? • LTV: $1,295 • $388 = 30% for advertising • 10 New Customers • $3,880 advertising budget
  • 15. HOW DO MAKE 30,000 IMPRESSIONS WITH $3,880 10 25% 40 3010 1% 3,000 10 30,000
  • 16. INCREASE REFERRALS 10 25% 40 2020 1% 2,000 10 20,000
  • 17. MEASURE WHAT YOU SPEND • Social Community – Mentions Not Fans • Web Traffic • Downloads • Calls • Proposals • Sales
  • 18. LORRAINE BALL lorraine@roundpeg.biz | 317.569.1396 @roundpeg | @lorraineball | www.facebook.com/roundpegIndy

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