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From Random Strangers to Raving Fans
 

From Random Strangers to Raving Fans

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  • Today we are going to talk about the two different types of email programs, the drip and standard newsletters. When to use a drip and when to use typical newsletter.
  • Drive Traffic to the Site Do customers have a reason to come back to your site? Give visitors a chance to download, relevant information, request specific quotes
  • Also called web candy or bait is something your client wants – Information, resources. It has value, but you give it away free in exchange for an email address. Promote offers in social media and other advertising, with direct links to specific pages, or buttons on your home page
  • Drip campaigns bring participants back to site for more offers, and more links Monitor open rates, follow up with phone calls and direct mail Integrate on and off line connections
  • More short articles, still lots of links back to site, lots of calls to action.
  • An integrated campaign keeps visitors coming back again, and again.

From Random Strangers to Raving Fans From Random Strangers to Raving Fans Presentation Transcript

  • From Random Strangers to Raving Fans Using eMail to connect to, convert and retain customers
  • Customer Acquisition is Like Dating• First Date: Banner ad, social media or search drives customers to your website• Courtship: Drip campaigns on relevant topics• Engagement: Blog posts, social media and off line conversations• Married Life: Monthly newsletters
  • Your Website is the Center of Your Client Relationship Web Site
  • The Offer The Offer Web Site
  • More Examples:
  • Capture Contact Information • Ask for Limited Information – Name – Email – Zip Code or Phone • The more you request, the fewer leads you will get.
  • The Drip• Short, focused email: – 100 – 200 words• Written as a series• Link to site for more on the same topic• Delivered over specific time line• Start at any time.
  • Sample Drip
  • Drip Campaign Content• 90% Information• 10% Advertising• Each with a call to action• Link back to the website
  • Close the Loop 2nd Offer The Offer Drip WebCampai Site gn
  • Traditional Newsletters• Longer more general• Specific release date• Include links to drip campaigns
  • Sample Newsletter
  • Close the Loop 2nd New Offer Info The Offer WebDrip SiteCampaign Email