Today we are going to talk about the two different types of email programs, the drip and standard newsletters. When to use a drip and when to use typical newsletter.
Drive Traffic to the Site Do customers have a reason to come back to your site? Give visitors a chance to download, relevant information, request specific quotes
Also called web candy or bait is something your client wants – Information, resources. It has value, but you give it away free in exchange for an email address. Promote offers in social media and other advertising, with direct links to specific pages, or buttons on your home page
Drip campaigns bring participants back to site for more offers, and more links Monitor open rates, follow up with phone calls and direct mail Integrate on and off line connections
More short articles, still lots of links back to site, lots of calls to action.
An integrated campaign keeps visitors coming back again, and again.
From Random Strangers to Raving Fans Using eMail to connect to, convert and retain customers
Customer Acquisition is Like Dating• First Date: Banner ad, social media or search drives customers to your website• Courtship: Drip campaigns on relevant topics• Engagement: Blog posts, social media and off line conversations• Married Life: Monthly newsletters
Your Website is the Center of Your Client Relationship Web Site