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Content only you can create

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Transcript

  • 1. Content Only YouCan Create
  • 2. What Is Content Marketing?
  • 3. Avoid Regurgitated Content
  • 4. The Memehttp://socialfresh.com/16-brands-do-the-harlem-shake/https://www.facebook.com/WoodchuckCider
  • 5. What X Can Teach About Y
  • 6. Form Over Function
  • 7. Same Old, Same Old
  • 8. Does Your Post: •Give your clients new information? •Help make better-informed buying decisions? •Reveal who you are?If Not, Don’t Post!
  • 9. Cookie Creativity
  • 10. What’s Your Voice?
  • 11. Who Are You?
  • 12. Yes, Even Boring Companies Need Unique Content
  • 13. Be Prepared to Piss People Off
  • 14. Creating Your Content•Know Who You Are•Know Who Your Customer Is•Know Who You Want Your Customer to Be•Check for Originality•Test•Review•Be Awesome
  • 15. Roundpeg.bizAllison@Roundeg.bizFacebook.com/RoundpegIndy@Roundpeg@AllisonLCarter