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Marketplace for Social Activities

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Targeting only interested customers.

Targeting only interested customers.

Published in: Technology, Business

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  • 1. Innovative Smart Systems Ltd.
  • 2.  Proprietary e-Commerce websites Web ads, such as Google Ad Words “Places” in mapping sites, e.g. Google Places “Daily deals” sites – Groupon, LivingSocial, various copycats Shopping apps, e.g. Shopper for Android Global online stores – eBay, Amazon, Alibaba
  • 3.  It’s difficult to target the right prospects There is no guarantee that CTR of web ads will be transformed to real deals Have to negotiate the offers with the service provider – deal-of-the-day websites May be swamped with customers thus leaving some of them unsatisfied Don’t have current online information about customers accepting/rejecting the offer
  • 4.  Spammed by mostly useless e-mails and ads Nobody asks them what offers or ads they would like to receive Spying on customer’s actions – clicks, page views, confirmed deals.
  • 5.  Only interested and willing prospective customers are targeted Merchants target interested prospects personally exactly when they want to Merchants are free to create special offers of their own choice at any time Merchants control the number of participating customers for each offer, time and location Merchants have always current information about participating customers for each offer
  • 6.  Customers receive targeted ads only when they are of interest or value to them Customers explicitly confirm their willingness to receive the ads In general, spying on customer actions is not needed anymore
  • 7.  Merchants may block or report offending customers Customers may block or report spamming or illegal deals or merchants Customers may have temporary interests in specific activities Customers may like, dislike, comment, recommend or forward offers to other customers Merchants may reject to close a deal. Customers may leave a deal before it gets closed Merchants may provide additional discounts or rewards to returning customers
  • 8.  Fixed subscription fee – per month or year Fee based on the number of posted offers Fee based on the value of posted offers Fee based on the number of accepted offers Fee based on the value of accepted offers