Proprietary e-Commerce websites Web ads, such as Google Ad Words “Places” in mapping sites, e.g. Google Places “Daily deals” sites – Groupon, LivingSocial, various copycats Shopping apps, e.g. Shopper for Android Global online stores – eBay, Amazon, Alibaba
It’s difficult to target the right prospects There is no guarantee that CTR of web ads will be transformed to real deals Have to negotiate the offers with the service provider – deal-of-the-day websites May be swamped with customers thus leaving some of them unsatisfied Don’t have current online information about customers accepting/rejecting the offer
Spammed by mostly useless e-mails and ads Nobody asks them what offers or ads they would like to receive Spying on customer’s actions – clicks, page views, confirmed deals.
Only interested and willing prospective customers are targeted Merchants target interested prospects personally exactly when they want to Merchants are free to create special offers of their own choice at any time Merchants control the number of participating customers for each offer, time and location Merchants have always current information about participating customers for each offer
Customers receive targeted ads only when they are of interest or value to them Customers explicitly confirm their willingness to receive the ads In general, spying on customer actions is not needed anymore
Merchants may block or report offending customers Customers may block or report spamming or illegal deals or merchants Customers may have temporary interests in specific activities Customers may like, dislike, comment, recommend or forward offers to other customers Merchants may reject to close a deal. Customers may leave a deal before it gets closed Merchants may provide additional discounts or rewards to returning customers
Fixed subscription fee – per month or year Fee based on the number of posted offers Fee based on the value of posted offers Fee based on the number of accepted offers Fee based on the value of accepted offers