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Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
Kini Trending WAN IFRA ADMA 2012
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Kini Trending WAN IFRA ADMA 2012

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In competition Best in Cross Media Editorial Coverage & Best in Social Media

In competition Best in Cross Media Editorial Coverage & Best in Social Media

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  • 1. Asian Digital Media Awards 2012 Best in Cross Media Editorial Coverage Best in Social Media
  • 2. THE CHALLENGE: ADDRESSING SEGMENTED SCREENS & DIGITAL NATIVES IN THE NEW ERA OF NEWS Drive buzz/WOM to Awani WHO via audience interaction that help address audience barrier on believability. To increase brand awareness on digital footprint. NOW, HOW DO WE APPEAL TO THOSE DIGITAL NATIVES? The right formula is “SANDWICH THEORY” News from Pop Culture point of view SOCIAL MEDIA CONVERSATIONS AMPLIFY THROUGH TV RICH CONTENT: KINI TRENDING KINI TRENDING is the first ever in Malaysia, source for news, information & resources for the Connected Generation on National Television. Challenging the norm by airing LIVE daily during primetime, 8.15pm. KINI TRENDING reports on the importance of digital innovation, what’s trending on social media and how it empowers and inspires the nation.
  • 3. -KINI TRENDING- A 15 minutes snippet show on Top 5 trending on social media (by ranking or hand-picked by relevancy to the local masses) - The content covers entertainment, technology, politics and anything as long as people talk about it! of course with news worthiness.
  • 4. -KINI TRENDING- Highlights on the most shared videos on social media. - Highlights on social media meme and events happening on the social landscape - Handpicked twitter trending topics through hashtags (#) - Favorite social media personalities to be featured on the show
  • 5. THE CONTENT TOP 5 DAILY Local viral videos KINI TRENDING Global video trending What’s on twitter? Youtube Singing Sensation Interview with subject matter experts / social media personalities
  • 6. NEWS & POP CULTURE SPECIAL / MAJOR EVENTS 2012
  • 7. BREAKING NEWS ALA SOCIAL MEDIA SOCIAL MEDIA EVENTS / BRANDED EDITORIAL SOCIAL GOODS #SAFERMALAYSIA
  • 8. SOCIAL MEDIA EVENTS / BRANDED EDITORIAL #DIGIWWWOW #TWTUPIPOH #TWTUPKASEH #SUARAKAMI #TWTUPKAMI #MYHOMETOWN
  • 9. KEY TAKEAWAYS MOVING FORWARD - Constantly on Top 10 programs on Astro AWANI every month - Smart partnership with social media players. Malaysia Social Media Week 2013. - Mid 2012 review: Top 5 for non-news programs - Content aggregation and partnership with various portals. Yahoo, MSN, Mashable, etc. - Made up of 150% viewerships in total of the Top 5 non-news program compared to previous year. - Integration & Convergence of content via multiplatform

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