Your SlideShare is downloading. ×
0
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Inform drive engage
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Inform drive engage

305

Published on

Integrating social media with traditional marketing

Integrating social media with traditional marketing

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
305
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. integrating social media withtraditional marketing alicia farrell & gary rottman
    • 2. alicia farrell & gary rottman
    • 3. overwhelmed. alicia farrell & gary rottman
    • 4. alicia farrell & gary rottman
    • 5. reduced stress. alicia farrell & gary rottman
    • 6. alicia farrell & gary rottman
    • 7. focused alicia farrell & gary rottman
    • 8. alicia farrell & gary rottman
    • 9. AGENDA DefiningInstructingEquipping alicia farrell & gary rottman
    • 10. What ismarketing ? alicia farrell & gary rottman
    • 11. alicia farrell & gary rottman
    • 12. Marketing isfinding the righttriggers to push. alicia farrell & gary rottman
    • 13. alicia farrell & gary rottman
    • 14. Marketing isabout positioning, promoting, and persuading. alicia farrell & gary rottman
    • 15. Marketing is ... alicia farrell & gary rottman
    • 16. ART & alicia farrell & gary rottman
    • 17. SCIENCE alicia farrell & gary rottman
    • 18. CONNECT alicia farrell & gary rottman
    • 19. strategicactivities alicia farrell & gary rottman
    • 20. guidebehavior. alicia farrell & gary rottman
    • 21. What issocial media ? alicia farrell & gary rottman
    • 22. websitecontent alicia farrell & gary rottman
    • 23. alicia farrell & gary rottman
    • 24. How tomarket? alicia farrell & gary rottman
    • 25. Marketing musthelp the unaware. alicia farrell & gary rottman
    • 26. Marketing mustinspire the interested. alicia farrell & gary rottman
    • 27. Marketing mustreassure the intent. alicia farrell & gary rottman
    • 28. How touse ?socialmedia alicia farrell & gary rottman
    • 29. listenlistenlisten alicia farrell & gary rottman
    • 30. goals alicia farrell & gary rottman
    • 31. community alicia farrell & gary rottman
    • 32. strategy alicia farrell & gary rottman
    • 33. content alicia farrell & gary rottman
    • 34. beREAL.
    • 35. P.S.donʼt forget tomeasure alicia farrell & gary rottman
    • 36. alicia farrell & gary rottman
    • 37. alicia farrell & gary rottman
    • 38. alicia farrell & gary rottman
    • 39. integration alicia farrell & gary rottman
    • 40. SPCA alicia farrell & gary rottman
    • 41. WineTasting alicia farrell & gary rottman
    • 42. goals 12 wine vendors, 20-25 food & craft vendors, 5 entertainers; 2,000 visitors/$30,000 in ticket sales alicia farrell & gary rottman
    • 43. STRATEGY:Develop aintegrated Social Mediamarketing Marketingplan to helpmeet the goal 2011 SPCA Wine Tasting Eventof the event. Marketing Plan On-Site Marketing Pre-Event “GET SOCIAL” CAMPAIGN 1 Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 3 Months—October - December 2010 Content planning and development for Social Media Profiles including graphic look and feel for event identity (Ideas for discussion: Contest; Exclusive conference discounts) “GET SOCIAL” CAMPAIGN 2 Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 9 Months—January - October 2011 Content planning and development for Social Media Integration “GET KNOWLEDGE” EMAIL CAMPAIGN Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances. Frequency: Monthly Duration: January - October 2011 “EVENT UPDATES” EMAIL CAMPAIGN Goal: Event updates (Logistics, schedule, speaker announcements, promos) Frequency: Integrated with campaign touch points; no more than 2X/Month Duration: January - October 2011 DIRECT MAIL CAMPAIGN 1 March, April & May 2011: Event Brochure/Mailer & 2 Postcards Note: Recommend integrating SM/Email with this DM Campaign DIRECT MAIL CAMPAIGN 2 August - September 2011: 2 Postcards Event Update/Reminders Note: Recommend integrating SM/Email with this DM Campaign alicia farrell & gary rottman
    • 44. traditional media alicia farrell & gary rottman
    • 45. Pre-Event “GET SOCIAL” CAMPAIGN 1Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 3 Months—October - December 2010 Content planning and development for Social Media Profiles including graphic look and feel for event identity (Ideas for discussion: Contest; Exclusive conference discounts) “GET SOCIAL” CAMPAIGN 2 Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 9 Months—January - October 2011 Content planning and development for Social Media Integration “GET KNOWLEDGE” EMAIL CAMPAIGN Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances. Frequency: Monthly Duration: January - October 2011 “EVENT UPDATES” EMAIL CAMPAIGN Goal: Event updates (Logistics, schedule, speaker announcements, promos) Frequency: Integrated with campaign touch points; no more than 2X/Month Duration: January - October 2011 DIRECT MAIL CAMPAIGN 1 March, April & May 2011: Event Brochure/Mailer & 2 Postcards Note: Recommend integrating SM/Email with this DM Campaign DIRECT MAIL CAMPAIGN 2 August - September 2011: 2 Postcards Event Update/Reminders Note: Recommend integrating SM/Email with this DM Campaign alicia farrell & gary rottman
    • 46. Pre-Event Marketingalicia farrell & gary rottman
    • 47. t On-Site Marketing alicia farrell & gary rottmanMPAIGN 1
    • 48. socialmedia alicia farrell & gary rottman
    • 49. STRATEGY:Develop aintegrated Social Mediamarketing Marketingplan to helpmeet the goal 2011 SPCA Wine Tasting Eventof the event. Marketing Plan On-Site Marketing Pre-Event “GET SOCIAL” CAMPAIGN 1 Marketing Goal: Trial promo/awareness campaign to increase SM presence and connections in order to utilize SM in event marketing. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 3 Months—October - December 2010 Content planning and development for Social Media Profiles including graphic look and feel for event identity (Ideas for discussion: Contest; Exclusive conference discounts) “GET SOCIAL” CAMPAIGN 2 Goal: Engage SM connections to inspire potential attendees to participate and reassure event attendances. Platforms: Facebook & LinkedIn; YouTube. SlideShare Duration: 9 Months—January - October 2011 Content planning and development for Social Media Integration “GET KNOWLEDGE” EMAIL CAMPAIGN Goal: Thought Leadership email campaign to inspire potential attendees to participate and reassure event attendances. Frequency: Monthly Duration: January - October 2011 “EVENT UPDATES” EMAIL CAMPAIGN Goal: Event updates (Logistics, schedule, speaker announcements, promos) Frequency: Integrated with campaign touch points; no more than 2X/Month Duration: January - October 2011 DIRECT MAIL CAMPAIGN 1 March, April & May 2011: Event Brochure/Mailer & 2 Postcards Note: Recommend integrating SM/Email with this DM Campaign DIRECT MAIL CAMPAIGN 2 August - September 2011: 2 Postcards Event Update/Reminders Note: Recommend integrating SM/Email with this DM Campaign alicia farrell & gary rottman
    • 50. Social Media Marketingalicia farrell & gary rottman 2011 SP Wine Tasting
    • 51. 3 keysteps tointegration alicia farrell & gary rottman
    • 52. 1. inform alicia farrell & gary rottman
    • 53. 2. drive
    • 54. Call to actionsfor social media alicia farrell & gary rottman
    • 55. “Follow us on Facebook forthe latest infoand contests” alicia farrell & gary rottman
    • 56. “Join our discussions onLinkedIn for great advice fromindustry leaders” alicia farrell & gary rottman
    • 57. “Get the latestnews about us on Twitter” alicia farrell & gary rottman
    • 58. “Want to share our mission? Follow us on Facebook to learn how” alicia farrell & gary rottman
    • 59. “Stay up to dateon whatʼs going on with us by following us on Facebook” alicia farrell & gary rottman
    • 60. 3. engage
    • 61. research alicia farrell & gary rottman
    • 62. brand alicia farrell & gary rottman
    • 63. connect alicia farrell & gary rottman
    • 64. excitement alicia farrell & gary rottman
    • 65. excitement alicia farrell & gary rottman
    • 66. viral alicia farrell & gary rottman
    • 67. contest alicia farrell & gary rottman
    • 68. take aways 1. inform. drive. engage. 2. target a community based on passions. 3. start simple. 4. be yourself. 5. have fun. 6. if you dont know, ask. alicia farrell & gary rottman

    ×