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Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
Conference Marketing
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Conference Marketing
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Conference Marketing
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Conference Marketing

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2010 Marketing & Membership Conference.

2010 Marketing & Membership Conference.

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    1. Rethinking Conference Marketing: From Web 2.0 and Beyond June 15, 2010 Content Leader: Gary Rottman, Principal Rottman Creative Group, LLC www.asaecenter.org Connecting Great Ideas and Great People
    2. www.asaecenter.org
    3. overwhelmed. www.asaecenter.org
    4. www.asaecenter.org
    5. reduced stress. www.asaecenter.org
    6. www.asaecenter.org
    7. focused www.asaecenter.org
    8. www.asaecenter.org
    9. decision making. A B www.asaecenter.org
    10. www.asaecenter.org
    11. re – thinking www.asaecenter.org
    12. www.asaecenter.org
    13. AGENDA What. Why. How. www.asaecenter.org
    14. What is ? marketing www.asaecenter.org
    15. www.asaecenter.org
    16. Marketing is the activity one undertakes to influence a particular segment of the population to take a desired action. www.asaecenter.org
    17. www.asaecenter.org
    18. Marketing is about positioning, promoting, and persuading. www.asaecenter.org
    19. www.asaecenter.org
    20. Marketing is finding the right triggers to push. www.asaecenter.org
    21. www.asaecenter.org
    22. standout get noticed www.asaecenter.org
    23. Marketing is both an... www.asaecenter.org
    24. ART & www.asaecenter.org
    25. SCIENCE www.asaecenter.org
    26. ...that helps companies connect with customers. www.asaecenter.org
    27. strategic activities www.asaecenter.org
    28. guide behavior. www.asaecenter.org
    29. fulfills a need www.asaecenter.org
    30. occur in cycles www.asaecenter.org
    31. must be promoted www.asaecenter.org
    32. change over time www.asaecenter.org
    33. conference marketing BEASTS www.asaecenter.org
    34. conference marketing BEASTS www.asaecenter.org
    35. It is time for organizations to realize they must approach each conference as a www.asaecenter.org
    36. UNIQUE event www.asaecenter.org
    37. with UNIQUE offerings www.asaecenter.org
    38. and UNIQUE value, www.asaecenter.org
    39. instead of marketing every conference the same way year after year. www.asaecenter.org
    40. NEW Product X www.asaecenter.org
    41. guide behavior. www.asaecenter.org
    42. adapt. www.asaecenter.org
    43. value over venue. www.asaecenter.org
    44. late registration. www.asaecenter.org
    45. social networking. www.asaecenter.org
    46. foolish. www.asaecenter.org
    47. Marketing must help the unaware. www.asaecenter.org
    48. Marketing must inspire the interested. www.asaecenter.org
    49. Marketing must reassure the intent. www.asaecenter.org
    50. www.asaecenter.org
    51. NC ERE E NF CO e thinking rconference N LA MARKETING AR M KETING P www.asaecenter.org
    52. NC ERE E NF CO e thinking N rconference LA AR M KETING P MARKETING www.asaecenter.org
    53. NC ERE E NF CO e thinking N rconference LA AR M KETING P MARKETING www.asaecenter.org
    54. RENCE NFE CO N LA AR M KETING P e thinking rconference MARKETING www.asaecenter.org
    55. RENCE NFE CO N LA AR M KETING P e thinking rconference r a t MARKETING ROADMA ARANCE TRACKING P APPE www.asaecenter.org
    56. r ROADMA P www.asaecenter.org
    57. Survey & Questionnaire r ROADMA P Guide Behavior Key Develop Findings Activities Develop the Strategy www.asaecenter.org
    58. Survey & Questionnaire r ROADMA P Guide Behavior Key Develop Findings Activities Develop the Strategy www.asaecenter.org
    59. Survey & Questionnaire Organization: Attendee profile: Target audience: Conference details: Conference goals: r ROADMA P www.asaecenter.org
    60. Survey & Questionnaire What unique attributes of your products or services distinguish your conference from those of your competitors? r ROADMA P www.asaecenter.org
    61. Survey & Questionnaire How does your conference fit into the overall brand strategy of the association? r ROADMA P www.asaecenter.org
    62. Survey & Questionnaire How does your conference solve a problem or meet a need for your target audience? r ROADMA P www.asaecenter.org
    63. Survey & Questionnaire Why is your conference the best solution for them? r ROADMA P www.asaecenter.org
    64. r ROADMA P www.asaecenter.org
    65. Survey & Questionnaire r ROADMA P Guide Behavior Key Develop Findings Activities Develop the Strategy www.asaecenter.org
    66. Survey & Questionnaire r ROADMA P Guide Behavior Key Develop Findings Activities Develop the Strategy www.asaecenter.org
    67. r ROADMA P www.asaecenter.org
    68. Survey & Questionnaire r ROADMA P Guide Behavior Key Develop Findings Activities Develop the Strategy www.asaecenter.org
    69. Survey & Questionnaire r ROADMA P Guide Behavior Key Develop Findings Activities Develop the Strategy www.asaecenter.org
    70. Develop the Strategy “We help ________________________ [target audience] to _____________ and _____________.” [benefit] [benefit] r ROADMA P www.asaecenter.org
    71. Tips for integrating SM with traditional marketing. • Calendar for easy reference • Plan social media integration • Start with what you know best • Plan content strategy r ROADMA P www.asaecenter.org
    72. RENCE NFE CO N LA AR M KETING P www.asaecenter.org
    73. RENCE NFE CO N LA AR M KETING P r a t ROADMA P APPE ARANCE TRACKING www.asaecenter.org
    74. RENCE NFE CO N LA AR M KETING P www.asaecenter.org
    75. RENCE NFE CO N LA AR M KETING P r a t ROADMA P APPE ARANCE TRACKING www.asaecenter.org
    76. a APP ARANCE E www.asaecenter.org
    77. a APP ARANCE E www.asaecenter.org
    78. a APP EARANCE P P Pre-Conference Marketing O Post-Conference Marketing Onsite Marketing www.asaecenter.org
    79. a APP E ARANCE P P Post-Conference Marketing O Pre-Conference Onsite Marketing Marketing www.asaecenter.org
    80. a APP EARANCE P P Pre-Conference Marketing Post-Conference Marketing O Onsite Marketing www.asaecenter.org
    81. On-Site Marketing Social Media 1. Keep non-attendees informed on conference happenings. 2. Keep attendees better informed about the dayʼs schedule. a APP EARANCE www.asaecenter.org
    82. On-Site Marketing Social Media 3. See the conference from a different perspective. 4. Inspire non-attendees to attend next year. a APP EARANCE www.asaecenter.org
    83. On-Site Marketing Social Media 5. Stay connected to members. a APP EARANCE www.asaecenter.org
    84. a APP E ARANCE P P Pre-Conference Marketing O Onsite Post-Conference Marketing Marketing www.asaecenter.org
    85. Social Media Tools to Generate Excitement 1. Sharing videos and pictures through whichever platforms you use to make your event story come alive. a APP EARANCE www.asaecenter.org
    86. Social Media Tools to Generate Excitement 2. You can use social bookmarking tools like Delicio.us to gather links for blog posts reviewing the event a APP EARANCE www.asaecenter.org
    87. Social Media Tools to Generate Excitement 3. Twitter feeds of the special keywords a APP EARANCE www.asaecenter.org
    88. Social Media Tools to Generate Excitement 4. Slideshows from the presentations and other online resources that were relevant to the event. a APP EARANCE www.asaecenter.org
    89. RENCE NFE CO N LA AR M KETING P www.asaecenter.org
    90. RENCE NFE CO N LA AR M KETING P r a t ROADMA P APPE ARANCE TRACKING www.asaecenter.org
    91. t TRACKING www.asaecenter.org
    92. t TRACKING www.asaecenter.org
    93. t TRACKING What & How Tools www.asaecenter.org
    94. t TRACKING Why Measure Social Media ROI? social media budgets up by 40% next year www.asaecenter.org
    95. Ways to Measure Social Media ROI 1. Enhance brand awareness and reputation. 2. Improve search engine rankings and boost website traffic. t TRACKING www.asaecenter.org
    96. Ways to Measure Social Media ROI 3. Generate referrals and leads. 4. Increase use of products and services t TRACKING www.asaecenter.org
    97. Ways to Measure Social Media ROI 5. Improve communication within the association members. 6. Improved customer satisfaction and loyalty. t TRACKING www.asaecenter.org
    98. conference marketing BEASTS www.asaecenter.org
    99. conference marketing BEASTS www.asaecenter.org
    100. RENCE NFE CO N LA AR M KETING P www.asaecenter.org
    101. RENCE NFE CO N LA AR M KETING P r a t ROADMA P APPE ARANCE TRACKING www.asaecenter.org
    102. RENCE NFE CO N LA AR M KETING P r a t ROADMA P APPE ARANCE TRACKING www.asaecenter.org

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