Members development weekend

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Members development weekend

  1. 1. + Much more than a magazine! Communicate and network with your humanitarian peers, share content online and attract new members…
  2. 2. + Rotary Down Under is a Magazine Published monthly – with daily news online
  3. 3. + Global Outlook & Rotary Basics within the magazine & online
  4. 4. + Stay informed to talk to potential new members: 30 minutes a month is all it takes!
  5. 5. + Digital developments How is RDU keeping pace with changes in communications and integrating digital publishing models into our business model?
  6. 6. +Integrated Brand Management 2013 is about MOBILE and engaged SOCIAL context Desktop Mobile Tablet
  7. 7. + Magazine feature stories are published on the RDU website
  8. 8. + RDU‟s e-newsletter Bite size content available to share! Sent to 30,000 people a month Including Federal Parliament members and now local government councils in each state.
  9. 9. + „Rotary‟, Down Under is also a COMMUNITY… A social community of humanitarians working together across Australia, New Zealand and the Pacific to help improve the lives of others. Engaging through stories, pictures and ideas in print, online and social media.
  10. 10. + Who we are Who we help Humanitarians & Fundraisers Local & Global communities
  11. 11. + NOW WITH DAILY NEWS! Rotary Down Under also distributes online news and the latest information daily and weekly through Facebook and Twitter. We can help you save time by having pre-prepared online content ready for your Club and District to SHARE!
  12. 12. + Online social news is also integrated on the RDU website
  13. 13. + We can and do provide live social media reporting from key events
  14. 14. + Facebook Results  Over 10,000 people reached during 2013 Rotary International Convention with Facebook posts and engagement
  15. 15. + Getting Results on Twitter
  16. 16. + Sharing and growing Rotary‟s membership is the responsibility of every Rotarian
  17. 17. + That‟s why we also work with Rotary Public Image Coordinators to help you attract new members
  18. 18. +
  19. 19. + Harmonising the voices Local stories Regional context Global audiences CONNECT Community + Corporate Partners
  20. 20. + Social Media for Clubs Create and engage your own communities!
  21. 21. + Rotary Clubs: A dynamic & globally connected network • Share news, stories and information in real-time • Embed information from global through national and local communities • We are our own support network
  22. 22. + Print / TV / Radio Brochures Face-to-face Digital / Website Social media Newsletters / e- Newsletters Existing relationships Search engines Where does digital & engaged social fit? Inter-related in terms of cross- platform content sharing and community engagement
  23. 23. +What is relevant public content? Internet • Public perception • Rotary brand management • Hero stories • How to join? • Club/Contact information • Why to join? • Vibrancy of Club • Engaged social context • Facebook • Twitter • YouTube • Linked in Intranet - Members • Member log-in for information • Business growth strategies • Internal club information • Reporting - RI • Resources • HR • Insurance • Grants etc Intranet – Beneficiaries • Log-in for information • Information for grants and funded programs • Forms / submissions • Reporting / acquittals Password protected – it‟s online, but „business‟ is behind closed doors
  24. 24. + Understand your online business •Your members •Your community •Your sponsors •Your local businesses •Your members of Parliament •Your Rotary peers •Your advertisers •Your beneficiaries •Communities served •Your potential new members •Editorial & creative •Stories / education •News and information •Advertisements •Statistics / Blogs / Entertainment •Questions / Opinions / Surveys •E-commerce •Website •e-newsletter •Facebook (community) •Twitter (real-time news) •Instagram / Pinterest •YouTube / Vimeo •Computers / laptops •Mobile / smartphones •iPad / tablets •Servers •CMS •IT support •Cloud •Next big thing? TECHNOLOGY & PLATFORMS (media, communications + e-commerce NETWORKS & DISTRIBUTION (engaged social context) STAKEHOLDERS (engagement with content in networks = new knowledge) CONTENT (text, images, videos, podcasts & interactivity)
  25. 25. + COMMUNITY GROWTH STRATEGY PUSH OUT NEWS AND CONTENT PULL IN PEOPLE TO YOUR WEBSITE RETAIN RELATIONSHIPS THROUGH E-NEWSLETTERS & SOCIAL MEDIA ROTARY WEBSITE SOCIAL MEDIA ENGAGEMENT & E-NEWSLETTER RETAIN RELATIONSHIPS ONLINE NEWS & CONTENT
  26. 26. + Shared content = Shared core values “Hey, we support eradicating polio, let‟s share this” Example of how to translate shared core value into effective real-time marketing during Bill Gates visit to Australia. Working together as an online community. 93 likes and 504 shares District 9520
  27. 27. + Facebook: be social and share  • Create your own community or embed the existing Rotary International community on your website! • Build it beyond your own members • Share news and photographs • Upload events • Search and share relevant content • Cut and paste RDU content links or share amongst your community Rotary Facebook • Like other‟s pages! • Make compliments and offer support and encouragement • Connect with local business, community groups, local council members and follow community leaders – make comments! • Influence the influencers…. Connect with wider community
  28. 28. + Twitter – how to engage  Promote upcoming events  Reply or comment to other‟s stories – be visible  News stories – project updates  Share interesting stories  @mention your partners and friends so they share your stories  Set up LISTS check and retweet relevant news  Copy other people‟s voice and style until you find your own!  Retweet your partners  Community members (non- Rotarians)  Promote local business  Use Hashtags - examples  @Rotary + #suburb helps + @partner #education  #giveback / #cause  #volunteer / #socialgood  #4change / #dogood  #aid / #globalhealth  #education / #fundraising Your content - Rotary Connect to others
  29. 29. + Search Engine Optimisation  #volunteers  #humanitarians  #community development  #social good Organic + Direct Search Terms Keyword example Develop keywords for Rotary Use keywords in metadata on content and website page GOAL: To be visible when people are already looking for you!
  30. 30. + Search online and download relevant resources
  31. 31. + JOIN THE CONVERSATION! Website: www.rotarydownunder.org Twitter /rotarydownunder Facebook /rotarydownunder Email: enquiries@rotarydownunder.org

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