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Agile UX Design in Practice: Crafting Great Products
 

Agile UX Design in Practice: Crafting Great Products

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Building great products is not easy. What can we do as designers and product leaders to increase the batting average of the products we contribute to? An answer lies in the way artists and composers ...

Building great products is not easy. What can we do as designers and product leaders to increase the batting average of the products we contribute to? An answer lies in the way artists and composers have worked for centuries to craft paintings and music. The motif is the smallest atomic unit which inspires everything else.

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    Agile UX Design in Practice: Crafting Great Products Agile UX Design in Practice: Crafting Great Products Presentation Transcript

    • CraftingGreatProducts@rosspwAgile UX Design in Practice
    • ROSS/PW.com@rosspwBuilding Great ProductsGreat  products...exceed user needs to the extent that designquality directly contributes to business growth.
    • ROSS/PW.com@rosspwBuilding Great Productsany keymetricGreat product design is anorganic driver of scale.
    • ROSS/PW.com@rosspwBuilding Great Productsany keymetricGreat product design is anorganic driver of scale.
    • ROSS/PW.com@rosspwBuilding Great ProductsBuilding Great Productsis really !@#$% difficult!Same goes for... Startups. Games. Music.
    • ROSS/PW.com@rosspwBuilding Great Products11 out of 12startups fail.Source: http://blog.startupcompass.co/
    • ROSS/PW.com@rosspwWhat can we do as UX designers do to increase the battingaverage of the products we contribute to?
    • ROSS/PW.com@rosspwBuilding Great ProductsThe motif is the smallest atomic unit which inspires everything else.Motif.
    • ROSS/PW.com@rosspwBuilding Great ProductsMotif.Guernica. The motif is the tragedy of war. From a simplesentiment came a painting of deep complexity.
    • ROSS/PW.com@rosspwBeethoven.
    • ROSS/PW.com@rosspwBuilding Great ProductsDesign perfection = can’t add or take away anything.Beethoven achieved that in music through a focus on motif.http://youtu.be/rRgXUFnfKIY?t=6s
    • ROSS/PW.com@rosspwBuilding Great ProductsThe motif in the 5th symphony is transposed and transformed continuously.But it all stems from the same atomic unit.
    • ROSS/PW.com@rosspwBuilding Great ProductsA motif is something iconic. So iconic you can put it on a pillow.
    • ROSS/PW.com@rosspwBuilding Great ProductsYou know you’ve done something right,when your product is made into a pillow.
    • ROSS/PW.com@rosspwBuilding Great ProductsGreat  product  designstems  from  a  motif.What does this mean for UX?
    • ROSS/PW.com@rosspwBuilding Great ProductsVine’s motif = 6 second videos.The Sign in screen? a 6 second video.
    • ROSS/PW.com@rosspwBuilding Great ProductsiOS’s home screen = swipe and tapMissing features (cut and paste).It was focused, it was prioritized.
    • ROSS/PW.com@rosspwBuilding Great ProductsTwitter’s motif = the tweet
    • ROSS/PW.com@rosspwBuilding Great Productsif you’ve ever tried to send a DM, you’ve noticed DMs suck in comparison.
    • ROSS/PW.com@rosspwBuilding Great ProductsUX Designers areoften asked tode-prioritize& un-focus.
    • ROSS/PW.com@rosspwAnnotate every detail.Consider every edge case.“wireframe monkey”
    • ROSS/PW.com@rosspwBuilding Great ProductsEnd up in the weeds of UI specs. It’s easy to lose a singular focus here.
    • ROSS/PW.com@rosspwBuilding Great ProductsAgile = great ways of working in teams & tools for process managementOh, wait, I know!!Let’s be lean and agile!
    • ROSS/PW.com@rosspwBuilding Great ProductsBut in each sprint, the big picture is lost.
    • ROSS/PW.com@rosspwBuilding Great ProductsBehind every greatproduct is someone whowho championed theMotif.Great design owes its sense of inevitability to this.
    • ROSS/PW.com@rosspwBuilding Great ProductsMotifis like MVP, buteven more focused.A screen or an interaction, not a complete product.
    • ROSS/PW.com@rosspwBuilding Great ProductsMotifFeature creep is the opposite of
    • ROSS/PW.com@rosspwBuilding Great ProductsEvery product has a motif. Some do it better than others.+ Facebook = status post.+ Amazon.com = product search.+ Vine = 6 second clip.+ iPhone = swipe.tap.- LinkedIn = profile.
    • ROSS/PW.com@rosspwBuilding Great ProductsLinkedIn Profile ResumUp.com
    • ROSS/PW.com@rosspwBuilding Great ProductsMotifspans user types.
    • ROSS/PW.com@rosspwBuilding Great ProductsMotifis the marketing.
    • ROSS/PW.com@rosspwBuilding Great ProductsAs UX Designers,we’re the ownersof the motif.
    • ROSS/PW.com@rosspwBuilding Great ProductsAnytime we design ascreen, feature, orsystem, the motifshould inform us.
    • ROSS/PW.com@rosspwBuilding Great ProductsOwntheMotif.
    • Thank you.@rosspw