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What is UX Design?

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What is User Experience Design, and why does it matter? The goal of this deck is to share an answer to as wide an audience as possible.

What is User Experience Design, and why does it matter? The goal of this deck is to share an answer to as wide an audience as possible.

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  • 1. WHAT IS UX DESIGN? User Experience ROSS/PWrosspw.com/blog @rosspw
  • 2. ROSS/PW HELLO! MY NAME IS Ross  Popoff-­Walker I’VE DESIGNED SITES, APPS, AND GAMES FOR OVER A DECADE
  • 3. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com AS A UX DESIGNER, I AM ALWAYS ASKED the  same  question...
  • 4. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com What  the @$%!  does  a UX  Designer  do? “ “
  • 5. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com A UX DESIGNER SOLVES PROBLEMS BY putting  themselves  in the  customer’s  shoes.
  • 6. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com HERE IS AN EXAMPLE... Let’s  design  a  chair  together.
  • 7. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Where  would  we  start?
  • 8. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com If we design a chair for ourselves, we’ll decide: • What materials will be best? • The proper size size? • Ergonomics and shape? • Where will the chair go?
  • 9. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com But if we design a chair for a  customer, we’ll need to discover: • Are they working or relaxing? • How long will they use it for? • Where will they use it?
  • 10. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com UX DESIGN E N C O M PA S S E S ALL ELEMENTS OF DESIGNING FOR Other  People
  • 11. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Unfortunately,  “design”  has  become  readily associated  with  visual  aesthetic  and  “style.”
  • 12. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com SEARCH PINTEREST FOR “Design” & YOU’LL FIND BEAUTIFUL THINGS.
  • 13. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com DESIGN IS not JUST WHAT IT Looks  LIKE AND Feels LIKE. D E S I G N I S How  it  Works. -­  STEVE  JOBS “ “
  • 14. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com DESIGN is  a PROCESS 1. Gather diverse inputs. 2. Sketch, try things, fail. 3. Narrow in on solutions.
  • 15. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Great  products  are USEFUL USEABLE and   BEAUTIFUL
  • 16. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com DESIGNERS FIRST START WITH Useful, THEN FOCUS ON Usable... Beautiful Usable Useful
  • 17. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com AND THEN FOCUS ON MAKING IT Beautiful. Beautiful Usable Useful
  • 18. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com FOCUS ON Beautiful  FIRST AND YOU END UP WITH SOMETHING Unusable. Beautiful Usable Useful
  • 19. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com LIKE A TEAPOT THAT CAN’T POUR TEA
  • 20. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Great  products  don’t  start  out  beautiful. TWITTER’S FIRST HOMEPAGE GOOGLE’S HOMEPAGE IN 1998
  • 21. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com OXO GOODGRIPS PEELER PROTOTYPES Great  products  don’t  start  out  beautiful.
  • 22. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Online  design  culture  focuses  largely  on  aesthetics.
  • 23. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Designers  are  sharing  gorgeous  looking  pixel-­perfection.
  • 24. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com NO MATTER HOW BEAUTIFUL, THEY OVERLOOK “Useful” AND “Usable.”
  • 25. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com OUR WORLD DOES NOT NEED More WEATHER APPS
  • 26. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com Our  World  Needs USEFUL USEABLE and   BEAUTIFUL
  • 27. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com The  RARELY ACKNOWLEDGED Truth ABOUT DESIGNING THINGS Design is not a skill-set. It is a mindset.
  • 28. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com EVERYONE is  a UX DESIGNER Shift your mindset to focus on people-centered solutions.
  • 29. WHAT IS (UX) DESIGN? / @rosspw / RossPW.com 1.    Gather  diverse  inputs.   2.    Sketch,  try  things,  fail. 3.    Narrow  in  on  solutions. 4.    Design  for  “useful  &  usable.” 5.    Then  make  it  beautiful.
  • 30. THANK YOU. @rosspw rosspw.com/blog PS.