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Designing For Generation Y
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Designing For Generation Y

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Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

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Designing For Generation Y Designing For Generation Y Presentation Transcript

  • November 2007 Ross Popoff-Walker Researcher Excerpt from: “ Designing For Generation Y”
  • Designing experiences for Gen Y Immediacy Individualism Gen Y literacy Social interactivity
  • Design approach No. 1: Immediacy
    • Expose immediate value.
    Pull them into the experience quickly and keep them interested
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  • Design approach No. 1: Immediacy
    • Expose immediate value.
    • Refresh and update content constantly.
    Pull them into the experience quickly and keep them interested
  • + Change hourly + Change several times a day
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  •  
  • Design approach No. 1: Immediacy
    • Expose immediate value.
    • Refresh and update content constantly.
    • Provide frequent feedback.
    Pull them into the experience quickly and keep them interested
  •  
  •  
  •  
  • Thank you
    • Ross Popoff-Walker
    • Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com