Designing For Generation Y

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November 2007 Ross Popoff-Walker Researcher Excerpt from: “ Designing For Generation Y”
Designing experiences for Gen Y Immediacy Individualism Gen Y literacy Social interactivity
Design approach No. 1: Immediacy
- Expose immediate value.
Pull them into the experience quickly and keep them interested
Design approach No. 1: Immediacy
- Expose immediate value.
- Refresh and update content constantly.
Pull them into the experience quickly and keep them interested
+ Change hourly + Change several times a day
Design approach No. 1: Immediacy
- Expose immediate value.
- Refresh and update content constantly.
- Provide frequent feedback.
Pull them into the experience quickly and keep them interested
Thank you
- Ross Popoff-Walker
- Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com