Designing For Generation Y

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

1 comments

Bi Oliveira favorited this 8 months ago
Tags design
Michael Rawlins, Experienced interaction designer at Michael Rawlins Design, favorited this 9 months ago
Tags geny
ge.diego favorited this 2 years ago
Tags generation y design
Goktug Gedik, Product Manager at Turkcell, favorited this 2 years ago
grishmakavi favorited this 2 years ago
Tags forrester
foxscarf favorited this 2 years ago
tunnelssurfer favorited this 2 years ago
Tags geny
walter.Dermul BrandCoach, brand strategy consultant at BrandCoach, added this to the group Advertising 3.0
zackfrazier favorited this 2 years ago
Tags user_experience
evdr, Senior Manager favorited this 2 years ago
ykardis favorited this 2 years ago
Tags y
jinhuang favorited this 2 years ago
Tags classic
kriss2008, Product Manager at PeterPays, favorited this 2 years ago
Tags y geny gen design
Lieke favorited this 2 years ago
farfalle favorited this 2 years ago

November 2007 Ross Popoff-Walker Researcher Excerpt from: “ Designing For Generation Y”
Designing experiences for Gen Y Immediacy Individualism Gen Y literacy Social interactivity
Design approach No. 1: Immediacy
- Expose immediate value.
Pull them into the experience quickly and keep them interested
Design approach No. 1: Immediacy
- Expose immediate value.
- Refresh and update content constantly.
Pull them into the experience quickly and keep them interested
+ Change hourly + Change several times a day
Design approach No. 1: Immediacy
- Expose immediate value.
- Refresh and update content constantly.
- Provide frequent feedback.
Pull them into the experience quickly and keep them interested
Thank you
- Ross Popoff-Walker
- Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com