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Designing For Generation Y
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Designing For Generation Y

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Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

Published in: Technology

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Transcript

  • 1. November 2007 Ross Popoff-Walker Researcher Excerpt from: “ Designing For Generation Y”
  • 2. Designing experiences for Gen Y Immediacy Individualism Gen Y literacy Social interactivity
  • 3. Design approach No. 1: Immediacy
    • Expose immediate value.
    Pull them into the experience quickly and keep them interested
  • 4.  
  • 5.  
  • 6.  
  • 7. Design approach No. 1: Immediacy
    • Expose immediate value.
    • Refresh and update content constantly.
    Pull them into the experience quickly and keep them interested
  • 8. + Change hourly + Change several times a day
  • 9.  
  • 10.  
  • 11. Design approach No. 1: Immediacy
    • Expose immediate value.
    • Refresh and update content constantly.
    • Provide frequent feedback.
    Pull them into the experience quickly and keep them interested
  • 12.  
  • 13.  
  • 14.  
  • 15. Thank you
    • Ross Popoff-Walker
    • Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com