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Designing For Generation Y
 

Designing For Generation Y

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Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

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    Designing For Generation Y Designing For Generation Y Presentation Transcript

    • November 2007 Ross Popoff-Walker Researcher Excerpt from: “ Designing For Generation Y”
    • Designing experiences for Gen Y Immediacy Individualism Gen Y literacy Social interactivity
    • Design approach No. 1: Immediacy
      • Expose immediate value.
      Pull them into the experience quickly and keep them interested
    •  
    •  
    •  
    • Design approach No. 1: Immediacy
      • Expose immediate value.
      • Refresh and update content constantly.
      Pull them into the experience quickly and keep them interested
    • + Change hourly + Change several times a day
    •  
    •  
    • Design approach No. 1: Immediacy
      • Expose immediate value.
      • Refresh and update content constantly.
      • Provide frequent feedback.
      Pull them into the experience quickly and keep them interested
    •  
    •  
    •  
    • Thank you
      • Ross Popoff-Walker
      • Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com