Designing For Generation Y

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Excerpt of a speech I presented, with audio. This is just a small part of the full presentation.

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Designing For Generation Y

  1. November 2007 Ross Popoff-Walker Researcher Excerpt from: “ Designing For Generation Y”
  2. Designing experiences for Gen Y Immediacy Individualism Gen Y literacy Social interactivity
  3. Design approach No. 1: Immediacy <ul><li>Expose immediate value. </li></ul>Pull them into the experience quickly and keep them interested
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  7. Design approach No. 1: Immediacy <ul><li>Expose immediate value. </li></ul><ul><li>Refresh and update content constantly. </li></ul>Pull them into the experience quickly and keep them interested
  8. + Change hourly + Change several times a day
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  11. Design approach No. 1: Immediacy <ul><li>Expose immediate value. </li></ul><ul><li>Refresh and update content constantly. </li></ul><ul><li>Provide frequent feedback. </li></ul>Pull them into the experience quickly and keep them interested
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  15. Thank you <ul><li>Ross Popoff-Walker </li></ul><ul><li>Note: This slideshare presentation is just to give a flavor for my public speaking work. For the full Teleconference, please visit www.forrester.com </li></ul>

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