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BLN MiM - Commentary on Social and Mobile

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A presentation to Business Leader network MiM conference

A presentation to Business Leader network MiM conference

Published in: Business, Technology

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  • 1. SOCIAL MOBILE THOUGHTMiM 2012Ross Sleight | Chief Strategy Officer | 22.03.2012 Confidential. © Somo Ltd. 2012 Confidential. © Somo Ltd. 2012
  • 2. SOCIAL MOBILE – NOT AS AN ADJUNCT FOR ONLINE Confidential. © Somo Ltd. 2012
  • 3. MOBILE FIRST 5M 15 M 27 M They all address a (niche) behaviour that can be enhanced by functions of social media Confidential. © Somo Ltd. 2012
  • 4. MARKETS WITHIN NICHES Confidential. © Somo Ltd. 2012
  • 5. LEVERAGING TECHNOLOGY IS NOT ENOUGH Confidential. © Somo Ltd. 2012
  • 6. DEVICE USAGE TIMES Day in the Life of Device Usage - Weekday 35% 30% % of Interactions 25% 20% 15% 10% 5% 0% Night Time 1- Early Morning Morning 7-9am Late morning Early Afternoon 4- Early Evening Late Evening 3am 4-6am 10am-12am Afternoon 6pm 7-9pm 10-12pm 1pm-3pm Desktop Mobile Tablet Confidential. © Somo Ltd. 2012
  • 7. DO THESE ANSWER A (NICHE) USER BEHAVIOUR? Confidential. © Somo Ltd. 2012
  • 8. MONETISATION? Confidential. © Somo Ltd. 2012
  • 9. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
  • 10. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
  • 11. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS? Confidential. © Somo Ltd. 2012
  • 12. SUMMARY Mobile first, not an adjunct Address an existing user behaviour Amplify and enhance with social Market in the niche? Crack monetisation first Gain mass by partnering (through solving a business need) Confidential. © Somo Ltd. 2012
  • 13. Get in touch.hello@somoglobal.com+44 (0)20 3397 3550Haymarket House | 28 Haymarket | London | SW1Y 4SP@somoglobalwww.somoglobal.com Confidential. © Somo Ltd. 2012 Confidential. © Somo Ltd. 2012

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