iCone for VenCorps
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iCone for VenCorps

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ITS Congestion Challenge

ITS Congestion Challenge

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iCone for VenCorps iCone for VenCorps Presentation Transcript

  • Ross Sheckler, CEO
    Instant Traffic Data
    Real-time, Real-presence,
    from the Work-Zone
    © 2009 iCone Products, LLC
  • The Problem
    Problem: Congestion, Delays, and Accidents due to Work-Zone Traffic
    Costs: $8.6B+ per year in work-zone accidents
    $600M+ per year in wasted fuel
    $6.75B+ per year in lost productivity
    Solution: Inform the driving public of work-zones in real-time
    Make information on the location and traffic conditions of work-zones widely available through real-time, real-presence technology
  • What is an “iCone®”: A highly deployable autonomous traffic beacon that beams real-time data to a web site for use by traffic managers, police, and the public.
    Our Business:
    • Sale or Lease of Hardware
    • Distributor Network
    • Monthly Data/Comm Service
    • Supply Traffic Content Industry
    • Foreign Market Growth
  • Value Proposition for Customers
    Construction Companies – Work-Zone Management and Safety
    Speed monitoring and enforcement
    Work-Zone activity record
    DOT’s – Work-Zone Traffic Management and Process Improvement
    Congestion monitoring for real-time control
    Traffic Performance Metrics for traffic plan assessment
    Traffic Information Services – Isolated Event Traffic Information
    Real-time, Real-presence view into maintenance activities
    Centralized source of road-work data
    Law Enforcement – Strategic Deployment
    Centralized view of speeding conditions for strategic deployment
  • How it works
    Public
    iCone®
    Fully Autonomous Outpost
    Field Personnel
    Dual Mode Comm
    State Traffic Systems
    Distribution
    iConeTraffic.com
    Web Services
    XML Feeds
    XML Reports
    Email Alerts
    Centralized
    Control
  • The Business
    Cellular model – Hardware + Service
    Hardware – Wholesale to Distributors
    Internally designed
    Contract manufacturing
    Data/Comm Service – Direct sale
    AT&T Cellular
    Iridium VAR
    Internally developed and managed software
    Internally managed IT systems
  • Marketing, Sales and Distribution
    iCones are sold or leased through existing companies in the work-zone traffic control community.
  • Competition: Trailer mounted RTMS
    iCone®RTMS
    YES NETWORKED NO
    <$10,000 COST >$15,000
    YES AUTONOMOUS NO
    10 TRUCKLOAD 1
    1 min. DEPLOYMENT 30 min.
    YES STREAMING DATA NO
    YES CRASH RATED NO
  • Management Team
    Ross Sheckler – CEO
    M.S., Aero Engr, Iowa State University
    Calmar Founder, iCone Inventor
    Aerospace Engineering Methods Applied to Trucking and Traffic Industries
    Garvin Forrester – President & COO
    M.S., Aero Engr, Syracuse University
    Calmar Founder
    Software Applications Provider to Lockheed, Mitsubishi, Kawasaki, L3Comm…
    Lee Maynus – VP, Engineering
    B.S. Civil Engr, West Virginia University
    22 years experience in Traffic Management and ITS
    New York State Thruway, New York State DOT
    Rick Leff – VP, Finance
    M.S. Statistics, University of Vermont
    iCone Products Investor
    Owner of multiple mid-sized businesses and investor in commercial real-estate
  • Projections/Milestones/Success
  • The Need
    • The iCone is a technology that has already caught the attention of the work-zone traffic community but more than half of the transportation agencies have yet to perform a trial.
    • Increase force
    • Increase marketing
    • Accelerate incorporation of user requested applications
    $500,000 investment