Ross Sheckler, CEO<br />Instant Traffic Data<br />	Real-time, Real-presence,<br /> from the Work-Zone<br />© 2009 iCone Pr...
The Problem<br />Problem: 	Congestion, Delays, and Accidents due to Work-Zone Traffic<br />Costs:	$8.6B+ per year in work-...
What is an “iCone®”:  A highly deployable autonomous traffic beacon that beams real-time data to a web site for use by tra...
Distributor Network
Monthly Data/Comm Service
Supply Traffic Content Industry
Foreign Market Growth</li></li></ul><li>Value Proposition for Customers<br />Construction Companies – Work-Zone Management...
How it works<br />Public<br />iCone® <br />Fully Autonomous Outpost<br />Field Personnel<br />Dual Mode Comm<br />State Tr...
The Business<br />Cellular model – Hardware + Service<br />Hardware – Wholesale to Distributors<br />Internally designed<b...
Marketing, Sales and Distribution<br />iCones are sold or leased through existing companies in the work-zone traffic contr...
Competition: Trailer mounted RTMS<br />iCone®RTMS<br />YES	NETWORKED	NO<br />&lt;$10,000	COST	&gt;$15,000<br />YES	AUTONOM...
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iCone for VenCorps

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ITS Congestion Challenge

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iCone for VenCorps

  1. 1. Ross Sheckler, CEO<br />Instant Traffic Data<br /> Real-time, Real-presence,<br /> from the Work-Zone<br />© 2009 iCone Products, LLC<br />
  2. 2. The Problem<br />Problem: Congestion, Delays, and Accidents due to Work-Zone Traffic<br />Costs: $8.6B+ per year in work-zone accidents<br />$600M+ per year in wasted fuel<br />$6.75B+ per year in lost productivity<br />Solution: Inform the driving public of work-zones in real-time<br />Make information on the location and traffic conditions of work-zones widely available through real-time, real-presence technology<br />
  3. 3. What is an “iCone®”: A highly deployable autonomous traffic beacon that beams real-time data to a web site for use by traffic managers, police, and the public.<br />Our Business:<br /><ul><li>Sale or Lease of Hardware
  4. 4. Distributor Network
  5. 5. Monthly Data/Comm Service
  6. 6. Supply Traffic Content Industry
  7. 7. Foreign Market Growth</li></li></ul><li>Value Proposition for Customers<br />Construction Companies – Work-Zone Management and Safety<br />Speed monitoring and enforcement<br />Work-Zone activity record<br />DOT’s – Work-Zone Traffic Management and Process Improvement<br />Congestion monitoring for real-time control<br />Traffic Performance Metrics for traffic plan assessment<br />Traffic Information Services – Isolated Event Traffic Information<br />Real-time, Real-presence view into maintenance activities<br />Centralized source of road-work data<br />Law Enforcement – Strategic Deployment<br />Centralized view of speeding conditions for strategic deployment<br />
  8. 8. How it works<br />Public<br />iCone® <br />Fully Autonomous Outpost<br />Field Personnel<br />Dual Mode Comm<br />State Traffic Systems<br />Distribution<br />iConeTraffic.com<br />Web Services<br />XML Feeds<br />XML Reports<br />Email Alerts<br />Centralized<br />Control<br />
  9. 9. The Business<br />Cellular model – Hardware + Service<br />Hardware – Wholesale to Distributors<br />Internally designed<br />Contract manufacturing<br />Data/Comm Service – Direct sale<br />AT&T Cellular<br />Iridium VAR<br />Internally developed and managed software<br />Internally managed IT systems<br />
  10. 10. Marketing, Sales and Distribution<br />iCones are sold or leased through existing companies in the work-zone traffic control community.<br />
  11. 11. Competition: Trailer mounted RTMS<br />iCone®RTMS<br />YES NETWORKED NO<br />&lt;$10,000 COST &gt;$15,000<br />YES AUTONOMOUS NO<br />10 TRUCKLOAD 1<br />1 min. DEPLOYMENT 30 min.<br />YES STREAMING DATA NO<br />YES CRASH RATED NO<br />
  12. 12. Management Team<br />Ross Sheckler – CEO<br />M.S., Aero Engr, Iowa State University<br />Calmar Founder, iCone Inventor<br />Aerospace Engineering Methods Applied to Trucking and Traffic Industries<br />Garvin Forrester – President & COO<br />M.S., Aero Engr, Syracuse University<br />Calmar Founder<br />Software Applications Provider to Lockheed, Mitsubishi, Kawasaki, L3Comm…<br />Lee Maynus – VP, Engineering<br />B.S. Civil Engr, West Virginia University<br />22 years experience in Traffic Management and ITS<br />New York State Thruway, New York State DOT<br />Rick Leff – VP, Finance<br />M.S. Statistics, University of Vermont<br />iCone Products Investor<br />Owner of multiple mid-sized businesses and investor in commercial real-estate<br />
  13. 13. Projections/Milestones/Success<br />
  14. 14. The Need<br /><ul><li>The iCone is a technology that has already caught the attention of the work-zone traffic community but more than half of the transportation agencies have yet to perform a trial.
  15. 15. Increase force
  16. 16. Increase marketing
  17. 17. Accelerate incorporation of user requested applications</li></ul>$500,000 investment<br />

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