The Problem Problem: Congestion, Delays, and Accidents due to Work-Zone Traffic Costs: $8.6B+ per year in work-zone accidents $600M+ per year in wasted fuel $6.75B+ per year in lost productivity Solution: Inform the driving public of work-zones in real-time Make information on the location and traffic conditions of work-zones widely available through real-time, real-presence technology
What is an “iCone®”: A highly deployable autonomous traffic beacon that beams real-time data to a web site for use by traffic managers, police, and the public. Our Business:
Sale or Lease of Hardware
Monthly Data/Comm Service
Supply Traffic Content Industry
Foreign Market Growth
Value Proposition for Customers Construction Companies – Work-Zone Management and Safety Speed monitoring and enforcement Work-Zone activity record DOT’s – Work-Zone Traffic Management and Process Improvement Congestion monitoring for real-time control Traffic Performance Metrics for traffic plan assessment Traffic Information Services – Isolated Event Traffic Information Real-time, Real-presence view into maintenance activities Centralized source of road-work data Law Enforcement – Strategic Deployment Centralized view of speeding conditions for strategic deployment
How it works Public iCone® Fully Autonomous Outpost Field Personnel Dual Mode Comm State Traffic Systems Distribution iConeTraffic.com Web Services XML Feeds XML Reports Email Alerts Centralized Control
The Business Cellular model – Hardware + Service Hardware – Wholesale to Distributors Internally designed Contract manufacturing Data/Comm Service – Direct sale AT&T Cellular Iridium VAR Internally developed and managed software Internally managed IT systems
Marketing, Sales and Distribution iCones are sold or leased through existing companies in the work-zone traffic control community.
Competition: Trailer mounted RTMS iCone®RTMS YES NETWORKED NO <$10,000 COST >$15,000 YES AUTONOMOUS NO 10 TRUCKLOAD 1 1 min. DEPLOYMENT 30 min. YES STREAMING DATA NO YES CRASH RATED NO
Management Team Ross Sheckler – CEO M.S., Aero Engr, Iowa State University Calmar Founder, iCone Inventor Aerospace Engineering Methods Applied to Trucking and Traffic Industries Garvin Forrester – President & COO M.S., Aero Engr, Syracuse University Calmar Founder Software Applications Provider to Lockheed, Mitsubishi, Kawasaki, L3Comm… Lee Maynus – VP, Engineering B.S. Civil Engr, West Virginia University 22 years experience in Traffic Management and ITS New York State Thruway, New York State DOT Rick Leff – VP, Finance M.S. Statistics, University of Vermont iCone Products Investor Owner of multiple mid-sized businesses and investor in commercial real-estate
The iCone is a technology that has already caught the attention of the work-zone traffic community but more than half of the transportation agencies have yet to perform a trial.
Accelerate incorporation of user requested applications