Brand Identity: Kusina

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  • 1. KUSINA IS A DESIGN COLLECTIVE THATORGANIZES EVENTS, COMPETITIONS,WORKSHOPS AND OTHER NETWORKINGOPPORTUNITIES.THEY’RE MAIN PHILOSOPHY IS TOMAINTAIN “HANDMADE CREATIVITY”.MANY OF THEIR EVENTS ARE BASED ONDESIGNING WITHOUT THE USE OFCOMPUTERS UNLESS IT IS TO DISPLAYHANDMADE COMPONENTS.
  • 2. IDENTITY IN THE PROCESS,INSTEAD OF THE FORM
  • 3. CONNONTATIONS: COLLABORATIVE, UNBOUNDED, PERSONAL, FUN
  • 4. DEFINE THE PROCESS,MAINTAIN IDENTITY
  • 5. BUSINESS CARDS RULES: - AQUIRE A 3.5x2 IN. WRITING SURFACE - WRITE “KUSINA” ON THE FRONT - WRITE YOUR EMAIL ON THE BACK - WRITE ADDITIONAL INFORMATION IF NEEDED - MUST USE A BLACK PEN/MARKER - SAY THANK YOU
  • 6. LETTER HEAD RULES: - DOWNLOAD LETTER HEAD TEMPLATE WHICH CONTAINS SOME CONTENT AND FONT FACES - WRITE “KUSINA” ABOVE THE ADDRESS - WRITE YOUR NAME UNDER “SINCERELY” - DO A SCRIBBLE - MUST USE BLACK PEN/MARKER
  • 7. HEADER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER
  • 8. BODY - FONT FACE: MINION PRO, 10PT
  • 9. FOOTER -FONT FACE: TRADE GOTHIC LT STD CN, 8PTHAND WRITTEN, VARIABLE SIZE, BLACK MARKER
  • 10. OTHER APPLICATIONS:PRESENTATION TEMPLATE RULES: - TAKE A PICTURES OF A KITCHEN - USE AS BACKGROUND - USE TRADE GOTHIC LT STD CN, WHITE @ 14-16 PT FOR THE BODY - USE TRADE GOTHIC LT STD CN, NICKEL @ 32-54 PT - MAINTAIN COMPANY MARK IN THE BOTTOM RIGHT
  • 11. OTHER APPLICATIONS:HAND DRAWN “SPECIAL K”EVENT SHIRT RULES: - AQUIRE A BLANK T-SHIRT - MUST USE A BLACK MARKER/PAINT - DRAW THE LETTER “K’ ON THE FRONT - HIGH FIVE ANOTHER, ONCE DONE
  • 12. OTHER APPLICATIONS:OFFICE WALL GRAPHIC,KUSINA OFFICE INTERIOR
  • 13. OTHER APPLICATIONS:EVENT AD + SIGNAGE,KUSINA OFFICE EXTERIOR