Ross McKegney KioskCom Panel 2008
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Ross McKegney KioskCom Panel 2008

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Ross McKegney KioskCom Panel 2008

Ross McKegney KioskCom Panel 2008

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  • 1. Moviecle – consumer service and digital signage in one kiosk Ross Mckegney CTO, Fadow Ltd 16 October 2008
  • 2. Introduction
    • Content
    • downloads
    • travel guides
    • movies
    • TV shows
    • music
    • eBooks
    • games
    • software
    • news
    • etc.
    • Digital advertising
    • display
    • static ads
    • animated ads
    • video commercials
    • bluetooth ads (future)
    Two services in one product: the Moviecle
  • 3. The Moviecle Network
    • General Network Description (airport Moviecle):
    • Moviecles in the boarding gate areas and food courts
    • Deployment of 1 Moviecle every 300 ft.
    • Freestanding structure: easily relocated
    • Content downloads:
    • Download to laptops, USB-drives, portable devices
    • Download speed: 10-100x faster than internet
    • Non-traditional retail offering  maximizing space
    • Purchased, rented and free content offerings
    • Digital advertising display:
    • Display ads, movie trailers and user-step process
    • Remotely managed network
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. Disconnect and enjoy User-step process Content Downloads Connect to a Moviecle and download Buy your selection Browse our content catalogue Wirelessly connect to Fadow for free (using existing airport WiFi network)
  • 9. Moviecle Dimensions 80” 40” 19”
  • 10. Moviecle User interface 2 Touch-screens 19” Commercials will be displayed while user downloads content USB and FireWire ports Integrated camera 1 or 2 Plasma screens 50”
  • 11. Advertising Medium
    • MULTICHANNEL CAMPAIGNS
    • Fadow’s service allows advertisers to:
    • Display short, general brand messaging on the 50” plasma kiosk screens
    • Display longer, targeted messaging while the user is interacting with the system
    • Create association between the brand and the Fadow consumer service, through advertising embedded in free content
  • 12. Advertising Medium Moviecle
    • NETWORK MANAGEMENT
    • Advertising on the Moviecles is controlled remotely, allowing advertisers to:
        • More easily update and rotate content
        • Create new pricing schemes and advertising terms
  • 13. Advertising Medium Moviecle
    • MEASURING THE ADVERTISING IMPRESSION
    • The Moviecles’ integrated cameras will allow Fadow to measure and report the following:
        • number of impressions
        • duration of impressions (time)
        • gender ratio of impressions
        • exact time of impression
  • 14.
    • Fadow business model is based on synergies between the fast download consumer service and digital signage
    • Exemplar of a new class of applications, where the web reaches into public spaces
    • This is a platform technology, and what you have seen so far is just the beginning
    Key Messages