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Cloud is the new siloSolving emerging integration         challenges  Ross Mason, MuleSoft      @rossmason
About Me
Emergence of Cloud SilosEnterprise have spent 15 years breaking down internalsilos, but a new set of cloud silos is emergi...
Trends driving integration challenges       SaaS /       Cloud        APIs   Mobile     Applications
IS THERE AN INTEGRATIONPROBLEM?
SaaS•  Applications used to be hard to consume  –  Evaluate App  –  Make a decision  –  Engage the vendor  –  Create rollo...
Integration burden on SaaS                Source: Gartner, 2010
SaaS Deployment Challenges                Source: Saugatuck, 2010
THE ROLE OF INTEGRATION
Metcalfe’s Law“…the value of a telecommunicationsnetwork is proportional to the square of thenumber of connected users of ...
Metcalfe’s Law                    The WebApplication   API               Mobile
Machine Communication•  The web is an awesome communication   platform•  Applications hold the data - the currency of   co...
What’s missing?              Nice accent, is             Please stop               that Scotch-                calling me ...
The Missing Piece•  All this infrastructure is limited without   conversation*•  Integration drives conversation•  The exc...
The Conversation…                Data           ConversationCommunication             Consumer
…is driven by Integration             SaaS /             Cloud           Applications           Integration    APIs       ...
APIS ENABLECOMMUNICATION
Open APIs    2005: 105 APIs!     • Web"     • E-commerce"     • SaaS"                      Source: programmable web
Open APIs    2005: 105 APIs    2008: 601 APIs    • Media    • Social    19               Source: programmable web
Open APIs    2005: 105 APIs    2008: 601 APIs    2010: 2,647 APIs!     • Brick and mortar"     • Government"     • Social ...
20-50 billion connected devices by 2020                             2020: Hundreds of                             thousand...
API: New channel for customers &           partners                   Source: John Musser, Programmable web
Netflix – 37x API growth in 13            months                       Source: Netflix
MOBILE IS THE NEWCONSUMER
Rapid Evolution of Internet Access                            Source: Ehud Gelblum, Morgan Stanley ResearchAll contents Co...
Mobile will be bigger than desktop by 2015                             Source: Morgan Stanley research                    26
New Computing Cycles – 10x Devices                        Source: Morgan Stanley research                27
WHAT ARE WE DOING ABOUTIT?
Mule iON – connecting cloud & enterprise            Data Mapping      Orchestration         Scheduling               Mgmt/...
Cloud Connectors•  Easy integration with   SaaS and cloud based   services•  MuleForge community   repository•  SDK for ea...
Mule iON use cases•  Cloud to Cloud   –  Synchronizing data between Salesforce and Marketo•  Cloud to Enterprise   –  Conn...
DEMO
Summary•  We need to unlock data in the cloud•  APIs enable communication of that data•  Mobile devices are creating new c...
Questions?•    http://mulesoft.com – I founded this•    http://muleion.com – I love this•    http://blogs.mulesoft.org – I...
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Cloud silos-gluecon

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The trends in in the cloud including mass adoption of SaaS, API proliferation and the new breed of mobile consumer are driving a new set of integration challenges. SaaS makes it very easy for application decisions to fly under the rader and create new silos of data.
This talk covers the problem, the drivers and how integration PaaS (iPaaS) can help.

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Transcript of "Cloud silos-gluecon"

  1. 1. Cloud is the new siloSolving emerging integration challenges Ross Mason, MuleSoft @rossmason
  2. 2. About Me
  3. 3. Emergence of Cloud SilosEnterprise have spent 15 years breaking down internalsilos, but a new set of cloud silos is emerging SaaS Cloud Platforms • Driven by business • Driven by developers • “Solution” based integration • Custom point-to-point integration (e.g., Cast Iron, Boomi) Growing need for platform approach to integration 3
  4. 4. Trends driving integration challenges SaaS / Cloud APIs Mobile Applications
  5. 5. IS THERE AN INTEGRATIONPROBLEM?
  6. 6. SaaS•  Applications used to be hard to consume –  Evaluate App –  Make a decision –  Engage the vendor –  Create rollout plan –  Create infrastructure –  Deploy Application•  SaaS is Dangerously easy to consume –  “Fragment your data with one easy CC swipe”
  7. 7. Integration burden on SaaS Source: Gartner, 2010
  8. 8. SaaS Deployment Challenges Source: Saugatuck, 2010
  9. 9. THE ROLE OF INTEGRATION
  10. 10. Metcalfe’s Law“…the value of a telecommunicationsnetwork is proportional to the square of thenumber of connected users of the system.” Source: Wikipedia
  11. 11. Metcalfe’s Law The WebApplication API Mobile
  12. 12. Machine Communication•  The web is an awesome communication platform•  Applications hold the data - the currency of communication•  The API make information available to consumers•  The mobile device is the new consumption channel
  13. 13. What’s missing? Nice accent, is Please stop that Scotch- calling me Romanian? The WebApplication API Mobile
  14. 14. The Missing Piece•  All this infrastructure is limited without conversation*•  Integration drives conversation•  The exchange creates new information of greater value to the consumer* This is machine to machine ‘conversation’ in which I include dissemination of information
  15. 15. The Conversation… Data ConversationCommunication Consumer
  16. 16. …is driven by Integration SaaS / Cloud Applications Integration APIs Mobile
  17. 17. APIS ENABLECOMMUNICATION
  18. 18. Open APIs 2005: 105 APIs! • Web" • E-commerce" • SaaS" Source: programmable web
  19. 19. Open APIs 2005: 105 APIs 2008: 601 APIs • Media • Social 19 Source: programmable web
  20. 20. Open APIs 2005: 105 APIs 2008: 601 APIs 2010: 2,647 APIs! • Brick and mortar" • Government" • Social apps" 2011: 5,000+ APIs Source: programmable web
  21. 21. 20-50 billion connected devices by 2020 2020: Hundreds of thousands of APIs Machinery Vehicles Smart grids/meters Home appliances Personal devices 21
  22. 22. API: New channel for customers & partners Source: John Musser, Programmable web
  23. 23. Netflix – 37x API growth in 13 months Source: Netflix
  24. 24. MOBILE IS THE NEWCONSUMER
  25. 25. Rapid Evolution of Internet Access Source: Ehud Gelblum, Morgan Stanley ResearchAll contents Copyright © 252009, MuleSoft Inc.
  26. 26. Mobile will be bigger than desktop by 2015 Source: Morgan Stanley research 26
  27. 27. New Computing Cycles – 10x Devices Source: Morgan Stanley research 27
  28. 28. WHAT ARE WE DOING ABOUTIT?
  29. 29. Mule iON – connecting cloud & enterprise Data Mapping Orchestration Scheduling Mgmt/Alerting Security Data GW Error Handing
  30. 30. Cloud Connectors•  Easy integration with SaaS and cloud based services•  MuleForge community repository•  SDK for easy creation of new connectors•  20 Cloud Connectors since 01/2011•  40 planned by 12/2011
  31. 31. Mule iON use cases•  Cloud to Cloud –  Synchronizing data between Salesforce and Marketo•  Cloud to Enterprise –  Connecting SugarCRM to Oracle Financials and ServiceNow•  Publishing data APIs –  Cross-link HR system with LinkedIn and Facebook, publish richer user information•  Activity Streams –  Feeding events from on-premise and cloud apps into activity streams like Chatter or Yammer
  32. 32. DEMO
  33. 33. Summary•  We need to unlock data in the cloud•  APIs enable communication of that data•  Mobile devices are creating new consumer demand•  Integration enables the conversation between SaaS, APIs and consumers Mule iON is an integration platform dedicated to making these exchanges easy
  34. 34. Questions?•  http://mulesoft.com – I founded this•  http://muleion.com – I love this•  http://blogs.mulesoft.org – I blog here•  @rossmason – I tweet here•  We’re hiring: http://mulesoft.com/careers Cloud silos photo: http://www.flickr.com/photos/nickweinrauch/
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