Media Pack Master A

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Media Pack Master A

  1. 1. Advertising and Sponsorship Opportunities with Private and Confidential © The Poker Channel Ltd. January 2008
  2. 2. Introduction <ul><li>World’s largest TV network dedicated to gaming – 32 countries by end July ‘10 </li></ul><ul><li>Available in 23m European TV homes: 12.5m in Cont. Europe, 10.5m in UK & Eire </li></ul><ul><li>Available in 5m TV homes in Latin America in Spanish; 2m homes in Sth Africa </li></ul><ul><li>More than 2m viewers a month in UK and Europe </li></ul><ul><li>Airs to a global audience on pokerchanneleurope.com </li></ul><ul><li>Reaches young, male, high-value viewers, proven to convert effectively </li></ul><ul><li>1000+ hours of most popular tournaments, tutorial shows, news, player profiles </li></ul><ul><li>Airs 24/7 in Europe (Fr & Eng); 10pm-4am in UK & Ireland; evenings in Latam (Sp) </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  3. 3. Why Television? Why The Poker Channel? - Trust, Conversion & Efficiency <ul><li>TV still the dominant entertainment source in the household </li></ul><ul><li>Viewers watch more TV than they consume any other media </li></ul><ul><li>TV builds trust/brand awareness & generates conversion on broad scale </li></ul><ul><li>Well-established brand with high-value male audience, wide distribution and valuable EPG positions </li></ul><ul><li>Cost-effective, pan-regional marketing platform for real money sites, sportsbooks and games </li></ul><ul><li>Generates ~3,000 real-money players p/m for its poker partners from current Europe footprint </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  4. 4. Broadcasts to 23m TV homes Private and Confidential © The Poker Channel Ltd. January 2008 UK Ireland France Monaco Belgium Netherlands Luxembourg Germany Austria Scandinavia Baltics Spain Portugal
  5. 5. Available in 29 European countries Private and Confidential © The Poker Channel Ltd. January 2008 Poland Czech Rep. Croatia Serbia Bulgaria Slovak Rep Slovenia Hungary Greece Cyprus Malta Romania
  6. 6. Poker Channel France – Sept ‘10 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Distribution & Marketing: </li></ul><ul><li>Will replace English-language Poker Channel in France </li></ul><ul><li>Available at launch to at least 4 million TV homes </li></ul><ul><li>Expansion via Orange TV and Canalsat (6m homes) </li></ul><ul><li>24/7 in French language </li></ul><ul><li>Marketing partnerships with all key French gaming media </li></ul><ul><li>Programming: </li></ul><ul><li>Partnerships with top French pros for exclusive tutorial content </li></ul><ul><li>All major tournaments covered, eg: WSOP, WPT, High Stakes Poker, Million Dollar Cash Game, EPT, Grand Prix de Paris </li></ul><ul><li>Regular pro interviews and strategy sessions </li></ul><ul><li>Daily news updates via ‘Bloomberg-style’ TV crawler </li></ul><ul><li>Live coverage of major final tables in France </li></ul>
  7. 7. Poker Channel Latam & S Africa - July ‘10 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Argentina </li></ul><ul><li>Available at launch to c. 1 million TV homes </li></ul><ul><li>Available to subscribers of Cablevision (digital), Supercanal (analogue), Telered (analogue) and other regional operators </li></ul><ul><li>Broadcasts daily from 8pm </li></ul><ul><li>Mexico </li></ul><ul><li>Available at launch to c. 4 million TV homes </li></ul><ul><li>Available to subscribers of Cablevision, Cablemas, Megacable, Cablecom, Telecable </li></ul><ul><li>Broadcasts daily from 12am on TVC Deportes </li></ul><ul><li>South Africa </li></ul><ul><li>Available at launch to c. 2m TV homes </li></ul><ul><li>Available to subscribers of DsTV </li></ul><ul><li>Broadcasts daily from 12am </li></ul>
  8. 8. Poker Channel on CNBC Europe Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Available to over 100 million homes in 50+ countries from 12am </li></ul><ul><li>Key strength in UK, Germany, Italy, France, Spain </li></ul><ul><li>In UK on Sky (505), Virgin (613), Tiscali TV (510), Freesat (210) </li></ul><ul><li>Available every Fri & Sat night </li></ul><ul><li>Airs within most watched news channel in Europe </li></ul><ul><li>Affluent CNBC demographic is strong complement to Poker Channel </li></ul><ul><li>Poker Channel has exclusive control of CNBC poker block </li></ul><ul><li>Strong correlation between viewer interest in financial markets and poker </li></ul><ul><li>EMS/ CNBC data 12AM – 2AM (analysis over 8 weeks. 100% of viewers) </li></ul><ul><li>Reach (000) 14,745 </li></ul><ul><li>Ratings 508 </li></ul><ul><li>Impacts (000) 201,055 </li></ul><ul><li>OTS 67 </li></ul>
  9. 9. 30m TV homes in 32 markets by July 2010 (excluding CNBC) Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  10. 10. Strong geographic spread via one network Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  11. 11. World’s largest TV poker library Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><li>Coverage of all major tournaments, eg: </li></ul><ul><ul><li>World Series of Poker </li></ul></ul><ul><ul><li>World Poker Tour </li></ul></ul><ul><ul><li>European Poker Tour </li></ul></ul><ul><ul><li>Irish Open </li></ul></ul><ul><ul><li>World Heads Up Championship </li></ul></ul><ul><ul><li>Aussie Millions </li></ul></ul><ul><ul><li>Latin America Poker Tour </li></ul></ul><ul><li>Live events, premium content and exclusives: </li></ul><ul><ul><li>Live tournament coverage such as EPT and PCA </li></ul></ul><ul><ul><li>Live Bloomberg-style news tickers on screen </li></ul></ul><ul><ul><li>Exclusive tutorial and educational shows </li></ul></ul><ul><ul><li>Weekly news with player interviews, event results </li></ul></ul>
  12. 12. Proven value for gaming brands Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  13. 13. <ul><li>90% of viewers are male; 70% are 18-35 yrs old </li></ul><ul><li>65% of viewers play at least once a day </li></ul><ul><li>Over 25% of viewers have converted to a site advertised on Channel </li></ul><ul><li>(Viewer Survey Results 2010) </li></ul><ul><li>Conversion rates of registrations to real money players at 20%+ </li></ul><ul><li>Has delivered ~2500 registrations for a single partner in one month </li></ul><ul><li>Channel-delivered players have generated c. $120 gross rake a month </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 Attracts high-value players globally
  14. 14. Viewership and Audience Share <ul><li>Historic UK ratings: </li></ul><ul><li>Reached 1m unique viewers per month when BARB rated on Sky platform in UK </li></ul><ul><li>Poker in peak time (post 9pm) gained 50,000+ viewers nightly </li></ul><ul><li>Channel attracted up to 22,500 average viewers for a single hour in the UK only </li></ul><ul><li>Sky platform at that time was c. 8m homes </li></ul><ul><li>Europe ratings and audience share </li></ul><ul><li>Continental Europe reach is now over 100% of historic Sky reach </li></ul><ul><li>On pro-rata basis, infer at least 50,000 viewers in the evenings </li></ul><ul><li>However, conditions more favorable for Poker Channel in Europe </li></ul><ul><li>Only c.150 channels on Europe platforms vs. 500+ on Sky platform in UK </li></ul><ul><li>Limited betting content in Europe while poker/betting prevalent in UK </li></ul><ul><li>Less competition implies greater audience share in Continental Europe than pro-rata calculation </li></ul>“ Primetime”: 12 noon to 1am
  15. 15. Channel Marketing and Promotion <ul><li>$1m+ worth’ advertising spend in gaming media (print, online, forums) </li></ul><ul><li>Monthly schedules and editorial in major gaming print and news sites </li></ul><ul><li>Marketing of channel and highlights on online video sites inc. youtube </li></ul><ul><li>Marketing by platforms in subscriber magazines, promotional channels, direct mail </li></ul><ul><li>Positioning in sports or entertainment sections of electronic programme guides (EPGs) </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  16. 16. Advertising & Sponsored Airtime <ul><li>Prime time broadcasts for branded programmes/ events: </li></ul><ul><ul><li>Will feature real money sites in Europe & Latam </li></ul></ul><ul><ul><li>Up to 1 hour daily in fixed, peak time slots </li></ul></ul><ul><ul><li>Up to 10 x 30’’ branded programme trailers daily </li></ul></ul><ul><li>Shortform (30’’) or long-form (30-60’) advertising: </li></ul><ul><ul><li>Will promote real money sites in European adverts </li></ul></ul><ul><ul><li>Will promote free-play sites in Latam adverts </li></ul></ul><ul><ul><li>Up to 16 x 30’’ spots daily in prime time 9pm-2am </li></ul></ul><ul><li>Exclusive sponsorship of premium content inc. WSOP: </li></ul><ul><ul><li>Up to 2 hours of sponsored airtime daily in prime time </li></ul></ul><ul><ul><li>Up to 16 x 10’’ billboards daily at start and end of break </li></ul></ul><ul><ul><li>Up to 10 x 30’’ trailers daily with sponsor branding </li></ul></ul>
  17. 17. Advertising & Production Services <ul><li>Promotions and site news on screen daily on TV crawler: </li></ul><ul><ul><li>Bloomberg-style ticker - 30+ displays p/d </li></ul></ul><ul><ul><li>Can run commercial promotions on regular rotation </li></ul></ul><ul><li>Low-cost production services from in-house team: </li></ul><ul><ul><li>Will reversion online tournaments for TV broadcast </li></ul></ul><ul><ul><li>Permanent branding on screen, ofcom-compliant </li></ul></ul><ul><ul><li>Produce adverts/ billboards within 10 days </li></ul></ul>
  18. 18. Advertising .com sites on TV in Europe <ul><li>Adverts for .com (real money) sites permitted by UK regulator, OFCOM </li></ul><ul><li>(Gambling Act 2005) </li></ul><ul><li>Adverts can be shown in Europe if aired by a UK-originating channel </li></ul><ul><li>(EU TV without Frontiers Directive) </li></ul><ul><li>Many local broadcasters cannot legally advertise real money sites </li></ul><ul><li>.Com sites need license from a white-listed jurisdiction (eg. EU, Antigua) </li></ul><ul><li>Can feature direct call-to-action promotions, bonus codes, and urls </li></ul><ul><li>Scheduled around premium content in peak slot (9pm-2am) </li></ul>Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008
  19. 19. Video Content and Advertising on pokerchanneleurope.com Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><ul><li>Dedicated online video and display advertising to complement TV campaigns </li></ul></ul>
  20. 20. Online Video Advertising Examples: Private and Confidential © The Poker Channel Ltd. January 2008 Private and Confidential © The Poker Channel Ltd. January 2008 <ul><ul><li>Pre-, post roll video advertising </li></ul></ul><ul><ul><li>Banner ads around video player </li></ul></ul><ul><ul><li>Clickable overlay ads during video playback </li></ul></ul><ul><ul><li>Dedicated video players for advertisers’ content </li></ul></ul>

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