Football industry analysis

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Hints the revenue a football industry generates in a Football rich culture. Benefits include - Cutting hospital bills!

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Football industry analysis

  1. 1. Football Industry Analysis - Shyam Prasad - MIB – 1113 - 007
  2. 2. • "Football isnt a matter of life and death - its much more important than that!" Bill Shankly
  3. 3. • “I have the chance to do for a living what I like the most in life, and that’s playing football. I can make people happy and enjoy myself at the same time.”• ~Ronaldinho
  4. 4. Objective• Football Industry• Players of football Industry• Size of the Industry• Market share of players• Profitability Analysis• PEST Analysis• Porter’s Five Forces
  5. 5. The Industry• Cup Competitions• League Competitions• Broadcasting rights• Player transfer fees• Sponsorships• Footballer’s Earnings• Product manufacturers earnings• Games
  6. 6. Players of the Industry• Manchester United• Real Madrid• Arsenal• Bayern Munich• Barcelona• AC Milan• Chelsea• Juventus• Liverpool• Internazionale• Others
  7. 7. Players of the industry• Top Sponsors • Aon corporation • Nike • Adidas • Fly Emirates • Standard Chartered Bank • Telekom • Bwin • UNICEF
  8. 8. Size of the Industry
  9. 9. Size of Football industry• Trends of Turnover • Trends vary based upon “On pitch performance” » Sponsorship bonuses30002500200015001000 500 Turnover 2010 0 turnover 2011
  10. 10. Market share
  11. 11. Profitability Analysis
  12. 12. Profitability Analysis – ManU
  13. 13. Profitability Analysis - ManU
  14. 14. Political Environment• Governing bodies
  15. 15. Economic environment• Sponsors• Owners• Stock Markets
  16. 16. Social Environment• Fans / Supporters• Press• Culture
  17. 17. Technological Environment• Media• Broadcasting Partners
  18. 18. PEST analysis • Financial Fairplay Political • Squad size restriction • Owner’s debts Economic • Inflation • Hooliganism Social • Gossips • MediaTechnological • Broadcasters
  19. 19. Porter’s Five Forces
  20. 20. • Bargaining Power of Buyers » Fan attendance – affects ticket sales Wolves pay price off the pitch” 18% less Reduced ticketLack of success season ticket rates renewals » TV viewer ratings Porter’s Five Forces
  21. 21. • Bargaining Power of Suppliers » Sponsors bargain over provision of finances » Player transfers Sponsors / Negotiations Deal Owners Other clubs Negotiations Deal Porter’s Five Forces
  22. 22. • Threat of substitutes » Other predominant sports in respective countries/continents Racing Hockey Rugby Golf Classic Sports Porter’s Five Forces
  23. 23. • Threat of competitors » Rival clubs , Foreign league clubs » Overseas Fans Porter’s Five Forces
  24. 24. • Threat of new entrants » New club entering into competition (Long term threat) Went on to become Now, Most valuable Relegated in 1974 Champions for 11 club In the world Times Porter’s Five Forces
  25. 25. Resources1.Wikipedia2.Footballeconomy.com3.Footballfinance.com4.Sun magazine5.Google6.Deloitte Football Money League
  26. 26. Questions?
  27. 27. Thank you!

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