1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun Alternative Bun
• Calories: 140
Calories: • Fat: 2 g
260
• Carbohydrates: 27 g
Fat: 5 g
Carbohydr
ates: 45 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
Calories: 125 Calories: 70
Fat: 9 g Fat: 4 g
Carbohydrates: Carbohydrates:
1g 1g
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5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
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Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seedsAlternative bun costs 10% less!
Both process cheese products are orangeAlternative cheese has a longer shelf lifeAlternative cheese was preffered in taste tests
Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller
