Real Estate Social Media Strategy Download


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You need a clear and proven real estate social media strategy. Here\'s the strategy and tactics I use to manage the avalanche of buyers and sellers I get from social networks.

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Real Estate Social Media Strategy Download

  1. 1. YOUR 2010 REAL ESTATE SOCIAL MEDIA STRATEGY! Convert Social Media Marketing into MORE Closings!
  2. 2. Goal To dominate your local real estate market and get you to the closing table!
  3. 3. My Promise! Real Challenge is not finding clients online, it’s managing all your new contacts!
  4. 4. Welcome Build Your 2010 Social Media Plan Social Media Marketing Works Build Your Marketing Funnel 6-Day Plan for 2010
  5. 5. You can download all the eBooks at this address
  6. 7. <ul><li>Ross Hair is Bald </li></ul><ul><li>Licensed Broker </li></ul><ul><li>Real Estate Advocate </li></ul><ul><li>Founder </li></ul><ul><li>Referral Network </li></ul><ul><li>Largest real estate social media network </li></ul>
  7. 8. Social Media Marketing Works
  8. 9. Most unique marketing opportunity Leverage your time Meet thousands of new clients Dominate your local market It’s FREE!
  9. 10. <ul><li>Time versus Money </li></ul><ul><li>Real Estate Marketing needs TIME and / or MONEY </li></ul><ul><li>Right now we have more time than money </li></ul>
  10. 11. Don’t Get Left Out In The Cold
  11. 12. Your Customer is Online! “84% of home buyers and sellers start the process online” NAR
  12. 13. Your Customer Hangs Out in Social Networks!
  13. 15. Your Customer is spending more and more time on social networks!
  14. 17. 350,000 “Friends” Grows 3,000 a Day That’s 150 more prospects during this presentation All on Auto Pilot
  15. 18. <ul><li>Your New Problem </li></ul><ul><li>Problem is not finding new friends </li></ul><ul><li>Problem is how to manage and build relationships with friends </li></ul><ul><li>How do you manage 1000 Friends? </li></ul>
  16. 19. LATER TODAY Build Your 2010 Social Media Plan Build Your Marketing Funnel 6-Day Plan for 2010
  17. 20. Julia Kline This Presentation was recorded and posted to
  18. 21. My Secret Weapon
  19. 22. Most Powerful Tool in My Social Media Arsenal Brings it ALL Together Real Estate Referrals at
  20. 23. Walter Charnoff As seen on
  21. 24. I had it all WRONG!
  22. 25. Discovery # 1 It’s EASY to make FRIENDS on Social Networks!
  23. 26. Discovery # 2 It’s DIFFICULT to SELL real estate on social networks
  24. 27. Discovery # 3 It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks
  25. 28. <ul><li>My Social Media Strategy </li></ul><ul><li>Make as many friends online as possible </li></ul><ul><li>Don’t even try to sell or build real relationships on social networks </li></ul><ul><li>Build my close relationships outside of the social networks </li></ul>
  26. 29. My Tactics! My sole goal is to try and get an email address! I want to mass message my friends and look for buy and sell signals Then my new friend is my BFF!
  27. 30. Make Friends Online Sell Offline Real Estate Sales 101
  28. 31. How to do it!
  29. 32. Process Find Prospects Convert Prospects into Friends Convert Friends into Group Members Convert Group Members into Contacts Convert Contacts into Clients
  30. 33. Social Media Marketing Funnel
  31. 35. Twitter is your Broadcaster
  32. 36. Facebook and Linked In are your Traffic Accelerators!
  33. 37. Your blog is your back yard barbeque!
  34. 38. Your email list is your sales office!
  35. 39. Your 2010 Real Estate Social Media Plan
  36. 40. Goal To dominate your local real estate market and get you to the closing table!
  37. 41. <ul><li>Your Social Media Plan </li></ul><ul><li>What is the relevance of social media to my real estate business? </li></ul><ul><li>What do I want to get from social media? </li></ul><ul><li>How will I measure my return on investment from social media? </li></ul><ul><li>How much time per day do I have available for social media? </li></ul><ul><li>Which social media sites will help me? </li></ul><ul><li>How am I going to get the contact details and email address of my new friends? </li></ul>
  38. 42. <ul><li>6-Day Real Estate Social Media Marketing Plan! </li></ul><ul><li>Real Estate Social Media Strategy </li></ul><ul><li>Get a Blog </li></ul><ul><li>Facebook </li></ul><ul><li>Linked in </li></ul><ul><li>Twitter </li></ul><ul><li>Automate, Review and Connect </li></ul>
  39. 43. Reading List
  40. 44. Blog Word Press Rules Handles 90% of SEO Blog vs Website vs Squeeze Page Built on Quality Information Must Capture Contact Details Art and Science
  41. 45.
  42. 47. Most Important Platform Convert Strangers to Friends Use Mass Messages and Updates
  43. 48. <ul><li>Facebook Power Tips </li></ul><ul><li>Create Unlimited Lists </li></ul>
  44. 49. Create Groups under 5,000 People
  45. 50. Start a Fan Page
  46. 51. Invite People to Events
  47. 52. Professional Network Pay Attention to Profile Use Search Set Up a Group
  48. 53. Pay Attention to Your Profile
  49. 54. Powerful Invite Function
  50. 56. Start a Group
  51. 57. Linked In Secret
  52. 58. Twitter Don’t be afraid Massive Reach Multiple Profiles Local Tools Mimic Automation
  53. 61. Local Search
  54. 62. Follow the Leader (Mimic)
  55. 63. Automate
  56. 64. <ul><li>Automate, Review and Connect </li></ul><ul><li>Automate, Delegate & Eliminate </li></ul><ul><li>Automation Tools </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Plug Ins </li></ul></ul><ul><ul><li>Apps </li></ul></ul><ul><li>Connect all your profiles </li></ul><ul><li>Drive visitors to your Contact Form </li></ul><ul><li>Listen for your brand </li></ul><ul><li>Measure ROI </li></ul>
  57. 65. <ul><li>SMM Camp </li></ul><ul><li>Will be held every month! </li></ul><ul><li> </li></ul><ul><li>6 Week Real Estate Social Media Training Camp </li></ul><ul><li>6 Sessions </li></ul><ul><li>4 to 6 hours a Session </li></ul><ul><li>8 SMM Camps in 2010 </li></ul>
  58. 66. <ul><li>6 Sessions! </li></ul><ul><li>Real Estate Social Media Strategy </li></ul><ul><li>Blogging </li></ul><ul><li>Facebook </li></ul><ul><li>Linked in </li></ul><ul><li>Twitter </li></ul><ul><li>Automate, Review and Connect </li></ul>
  59. 67. Goal To dominate your local real estate market and get you to the closing table!
  60. 68. <ul><li>Invest Time and Money </li></ul><ul><li>Training is worth $2,997 </li></ul><ul><li>One Session $197 </li></ul><ul><li>6 Week SMM Camp $497 </li></ul><ul><li>Done for You (monthly) $997 </li></ul>
  61. 69. <ul><li> </li></ul>
  62. 70. Bonuses