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Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing training programs
 

Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing training programs

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Downloadable .pdf brochure of Ross Fishman's entertaining and educational presentations specifically designed for law firm networks. These include Ethics and CLE presentations, keynotes, and a wide ...

Downloadable .pdf brochure of Ross Fishman's entertaining and educational presentations specifically designed for law firm networks. These include Ethics and CLE presentations, keynotes, and a wide range of marketing-oriented programs.

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    Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing training programs Ross Fishman legal network keynotes, CLE, Ethics, and law firm marketing training programs Document Transcript

    • Campaigns + Keynotes: The Best Speeches and Marketing ToolsSpecifically Designed for Legal Networks Ross Fishman, JD Dynamic Presentations for Networks INTEGRATED LAW FROM LINKEDIN CREATIVE FIRM MARKETING TO LINK-BUILDING: DIFFERENTIATION Fitting all the pieces together SEO, DIGITAL & ONLINE MARKETING Standing out in a crowded global market In this tough global Social Media is the A marketing program economy, it’s not a hottest subject in law should help you stand question of which marketing worldwide, out, and create or marketing tool works but few seem to know enhance the relation- best, it’s how to blend what it all means or ships that bring in them all together to how to fit the pieces all business. It must ex- achieve specific, mea- together. ecute a dynamic and surable revenue goals. differentiating strategy. Sadly, too many firms How can all firms use the Internet to gener- stop with the clichés, like columns, globes,Law firms must combine need to combine ate more international referrals? Does “traf- handshakes, and skylines.online, social media, and SEO efforts with fic” really lead to revenue? What types oftraditional marketing and PR to achieve firms should care about Google searches? In a fun, fast-paced, and visually stunningbusiness objectives worldwide. hour, Ross will show how to develop your own In this powerful presentation, Ross discusses unique message, blasting through over 100This cutting-edge presentation will show these topics and more, from SEO link-build- real-life examples of the best (and worst) pro-how traditional and new-media platforms ing to eye-tracking website research. Built fessional-services and automotive marketing.can work together to deliver solid, measur- off of actual domestic and international law Attendees will leave energized, educated, andable, and cost- effective results, quickly — in firm case studies from Rio to London, and entertained, with a clear understanding of ex-a wide range of countries and cultures. the latest B2C and B2B research, Ross will actly how to differentiate your firm or practice identify which components are necessary, and how to use the most-effective tools and This entertaining and educational program technology. has repeatedly been called “the best market- ing program ever,” by managing partners worldwide. Copyright © 2012 Fishman Marketing, Inc. All rights reserved. Ross Fishman, CEO | Fishman Marketing, Inc. | +1 847.432.3546 | ross@fishmanmarketing.com Blog: RossFishman.com • LinkedIn.com/in/rossfishman • Google.com/profiles/rossfishman123 • Twitter.com/rossfishman www.fishmanmarketing.com
    • “Our members raved about his presentation and want to see him again.” Tanna Moore, President and CEO, Meritas IT’S NOT “MARKETING VS. BUSINESS DEVELOPMENT” — IT’S ABOUT STRATEGY When the economy began declining, law firms discarded Marketing in favor of sales-oriented activities, called “Business Development.” Marketing should develop a strategy that directly supports the firm’s rainmakers. Marketing is the blueprint that shortens the sales cycle, gets everyone working together, and helps them bring in more business more quickly. Without it, it’s like giving everyone a hammer, but not a blueprint. You get lots of frantic activity, not a great building. When Marketing and Business Development teams work together correctly, it’s an unstoppable combination. This visually powerful presentation will show precisely how to accomplish that goal. YOUR MARKETING GOAL SHOULD BE “DOMINATE A TARGET MARKET” How much more money would you earn if you were known as the most knowledgeable lawyer in a particular industry? How much more revenue would your firm generate if you thoroughly dominated a specific practice area or industry? Great marketing can help a lawyer, practice, office, or firm dominate its chosen market(s), and quickly. It’s easier than you think, but it requires a clear strategy, aggressive marketing,Even Paradise Needs Lawyers. thorough training, and ongoing coaching and support. There’s a simple formula for radical success that few firms follow. But it’s one any firm can do, once they’re ready to be great. This proven technique works for firms of any size and prac- tice mix. This entertaining and educational presentation will show how, using 100 powerful Sum veliquisl irilit praesecte core facidunt alisci blaore minit vel in ute dui essequat aliquis niat, am, sequat nibh etueraesenit ulput ullam ex erit nonullamet velisi. visuals and examples of a wide range of firms. additionalFISHMAN, J.D. ROSS PRESENTATIONS Tuerostrud dunt aliquat, vulla facipit venim nibh er sissisim volor- pero odipit wisim adiamco in ea facidunt nostrud tatet ulla feugue etumsandre facidunt aliqui bla faci blan hent laor ipsuscidunt vol- ore do con henit praese ming eugiam, quisl www.websterdyrud.com Associate-Marketing Training - Developing a Plan Litigators - Marketing a Litigation Practice Boutique or Specialty Law Firm Marketing Marketing 101 - the Fundamentals Branding, Positioning & Differentiation Marketing Audits:Is your firm doing the right things? Business-Development Skills Marketing in a Recessionary Economy Client Roundtables (organizer/moderator) Marketing Plans for Individuals or Practice Groups Client Service & Client Retention Networking Training Creativity & Innovation for Law Firms Niche & Industry Marketing Cross-Selling for Lawyers Public Relations Basics - Tips & Techniques Facebook, LinkedIn & Google Tools Sales Training - Turning Contacts into Clients Generational Issues in Law Firms Working a Room www.fishmanmarketing.com
    • NETWORK SPEAKING TESTIMONIALSThe best part of our International Lawyers Entertaining, powerful, and thoughtful. Network conference…a huge success. Energizing and engaging. Branville McCartney, Managing Partner The breakout was standing-room only. Halsbury Chambers, Bahamas Ross excited 120 lawyers. Lindsay Griffiths, Director of Network Development Outstanding…Amazing…At the Law Firm International Lawyers Network, New York Alliance he turned skeptics into believers. The EC chair called it the “best program Outstanding Lex Mundi presentation. [he’d] ever attended.” Gave us the confidence and the tools to Pamela McCarthy, Marketing Director accomplish our marketing challenges. Klehr Harrison, Philadelphia Santiago Mejía, Socio-Coordinador General Mejía-Armenteros & Abreu, Dominican RepublicFresh ideas…entertaining, interesting, and provocative. We plan to have him back. Outstanding. Hon. Phil Carlton, CEO Our lawyer and accountant members loved State Capital Group Ross. Interesting and entertaining. We will bring him back. Dynamic and engaging. Outstanding Giles Brake, Marketing Director evaluations from diverse cultures. MSI Global, London Matt Share, Marketing Director ALFA International Proven international relevance. Straightforward, humorous, Practical, unique solutions. informative, and effective. Humor, creativity and real-life stories. Practical tools to implement change. A lawyer who “speaks from experience.” A delight to work with. Our members raved and Highly recommended speaker and advisor. want to see him again. Hallie Mann, Executive Director Tanna Moore, President and CEO Lawyers Associated Worldwide Meritas Your interactive Branding presentations Excellent; dare I say superb. Insightful, in Bangkok were a huge success.direct and practical — delivered at ILN with Attendees from 25 Asian countries. substance and good humor. They’re still talking about it! Herbert Pinchuk, Senior Partner Kamlesh Prakash, Program Officer Robinson Sheppard Shapiro, Montreal Asian Productivity Organization (APO), Tokyo A “Eureka” experience at the LFA. Ross’s presentations are always excellent. Key techniques, with concrete examples. One of ALA’s favorite marketing speakers. When you stop laughing, Rosemary Shiels, you realize how much you learned. Professional Development Program Manager Association of Legal Administrators Michael S. Meisel, Marketing Partner Cole, Schotz, Meisel, Forman & Leonard, NYC www.fishmanmarketing.com
    • Strategy, Branding, and Advertising for Networks FEDERATION It’s not easy to earn a FORC shield. It takes years of experience in FEDERATION It’s not easy to earn a FORC shield. It takes years of experience in insurance regulatory law. Recommendations from many insurance insurance regulatory law. Recommendations from many insurance OF OF industry leaders. A rigorous vetting by insurance industry experts. industry leaders. A rigorous vetting by insurance industry experts. REGULATORY If you are looking for the high standards and expertise of a FORC REGULATORY If you are looking for the high standards and expertise of a FORC COUNSEL lawyer, just go to FORC.org and search our member directory. COUNSEL lawyer, just go to FORC.org and search our member directory.FORC_Posters.indd 1 10/18/10 6:20 PM FORC_Posters.indd 2 10/18/10 6:20 PM Copyright © 2012 Fishman Marketing, Inc. All rights reserved. www.fishmanmarketing.com
    • Copyright © 2012 Fishman Marketing, Inc. All rights reserved. www.fishmanmarketing.com
    • Copyright © 2012 Fishman Marketing, Inc. All rights reserved. www.fishmanmarketing.com
    • YOU CAN FIND SOME OF THE BEST LAWYERS YOU CAN FIND SOME OF THE BEST LAWYERS IN THE MOST UNEXPECTED PLACES. IN THE MOST UNEXPECTED PLACES.Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firms Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firmslocated in 150 major commercial centres worldwide. Members are full-service business law firms with located in 150 major commercial centres worldwide. Members are full-service business law firms withthe expertise to help clients with all their business and litigation needs. If you need a skilled lawyer the expertise to help clients with all their business and litigation needs. If you need a skilled lawyeranywhere in the world, go to www.lawyersworldwide.com. anywhere in the world, go to www.lawyersworldwide.com. YOU CAN FIND SOME OF THE BEST LAWYERS IN THE MOST UNEXPECTED PLACES. Lawyers Associated Worldwide (LAW) is a global association of over 100 independent law firms located in 150 major commercial centres worldwide. Members are full-service business law firms with the expertise to help clients with all their business and litigation needs. If you need a skilled lawyer anywhere in the world, go to www.lawyersworldwide.com. Copyright © 2012 Fishman Marketing, Inc. All rights reserved. www.fishmanmarketing.com
    • ROSS FISHMAN, J.D. ROSS FISHMAN, J.D. Called “one of the country’s leading Ungaretti & Harris. Called “the creative mind behind experts on law firm marketing” by a host of law firm campaigns that have redefined the Lawyers Weekly USA, Ross is known field” (San Jose Business Journal), Fishman Marketing as one of the legal profession’s most has launched effective campaigns for nearly 100 firms innovative marketers and strategists. from Istanbul to Iceland.Known for his “educational and entertaining” pre- FM campaigns have received dozens of internationalsentation style, he has conducted more than 250 firm marketing awards, including the LMA’s grand prize,retreats and training programs on five continents, the Best of Show award, five of the ten times ever pre-from Tobago to Thailand — including once present- sented. Recipient of a peer-selected LMA 1998 Life-ing on three continents within time Achievement Award, Ross24 hours. Ross has presented was the first legal marketer in-dozens of times to local and “Ross has a stronger sense of ducted into the LMA’s Hall ofnational ALA audiences since what will create ‘buzz’ than Fame. A Fellow of the Collegethe 1980, regularly receiving anyone else in the market.” of Law Practice Management,some of the conferences’ high- Rick Klau, Google, Inc. Ross has written over 250 by-est speaker evaluations. lined articles.Ross was a commer- A 1986 member of the federalcial litigator from 1985-90 before moving to Trial Bar (N.D. Ill), he received a B.A. in SpeechWinston & Strawn to practice marketing full- Communications, cum laude, from the University oftime, later becoming Marketing Partner of Illinois, and his J.D. from Emory Law School. ROSS FISHMAN, J.D. FOR MORE INFORMATIONFor more information: Ross Fishman, CEO Fishman Marketing, Inc. +1 847.432.3546 ross@fishmanmarketing.com www.fishmanmarketing.com Blog: RossFishman.com LinkedIn.com/in/rossfishman Google.com/profiles/rossfishman123 Twitter.com/rossfishman www.fishmanmarketing.com