Ross Fishman ABA Web 2.0 Social Media Presentation

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Ross Fishman ABA Web 2.0 Social Media Presentation

  1. 1. Agenda <ul><li>Introduction </li></ul><ul><li>iGoogle </li></ul><ul><li>Google Profiles </li></ul><ul><li>Podcasts </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  2. 2. and
  3. 4. LinkedIn Facebook Twitter Clig Search
  4. 5. Website Website LinkedIn Facebook YouTube Google Profile
  5. 6. Flickr Slideshare YouTube
  6. 9. “ Ross Fishman” www.google.com/alerts
  7. 10. Assignment <ul><li>Sign up for iGoogle </li></ul><ul><ul><li>Add apps and widgets </li></ul></ul><ul><li>Sign up for Google Alerts </li></ul><ul><ul><li>Follow yourself, the firm, firm leaders, client(s), competitors </li></ul></ul><ul><ul><li>Act on relevant information </li></ul></ul><ul><li>Sign up for Google Profiles </li></ul><ul><ul><li>Fill out a personal and Firm profile </li></ul></ul><ul><ul><li>Ensure it’s “verified” </li></ul></ul><ul><li>Create Flickr account </li></ul><ul><ul><li>Upload relevant materials </li></ul></ul>
  8. 11. Podcasts
  9. 20. LinkedIn <ul><li>Business network </li></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Recruit </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Promote </li></ul></ul><ul><ul><li>Ask </li></ul></ul><ul><li>Individual and firm pages </li></ul><ul><li>Growing 150% / year </li></ul>
  10. 21. LinkedIn sign-up page
  11. 22. LinkedIn sign-up page
  12. 30. Travel Schedule Online PPT Online PPT
  13. 32. LinkedIn – Assignment <ul><li>Draft a complete profile </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Firm </li></ul></ul><ul><ul><li>Use SEO words </li></ul></ul><ul><li>Use status updates </li></ul><ul><li>Applications </li></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Travel </li></ul></ul><ul><li>Upload your contacts </li></ul><ul><li>Seek recommendations </li></ul><ul><li>Join / Create Groups </li></ul><ul><li>Track firm with Company Buzz </li></ul><ul><li>Check monthly </li></ul>
  14. 33. Facebook
  15. 34. Facebook info <ul><li>175 million users </li></ul><ul><li>75% of adults 18-24 </li></ul><ul><ul><li>“No one emails any more.” </li></ul></ul><ul><ul><li>“I’m going to Facebook her.” </li></ul></ul><ul><li>More personal </li></ul><ul><ul><li>Lighter, informal </li></ul></ul><ul><ul><li>Friends and family </li></ul></ul><ul><ul><li>Some business </li></ul></ul>
  16. 35. Facebook Sign Up
  17. 36. Invite friends
  18. 40. What to put on your firm page <ul><li>Post photos of products, services, employees, clients </li></ul><ul><li>Video of firm </li></ul><ul><li>List seminars and conferences </li></ul><ul><li>Alumni </li></ul>
  19. 41. Service of Process
  20. 42. Facebook – Assignment <ul><li>Draft a complete profile </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Firm </li></ul></ul><ul><ul><li>Use SEO words </li></ul></ul><ul><li>Use status updates </li></ul><ul><li>Applications </li></ul><ul><li>Join / Create Groups </li></ul><ul><li>Check weekly </li></ul>
  21. 43. What are you doing?
  22. 44. Twitter <ul><li>Mix of business and personal </li></ul><ul><ul><li>Tweet, tweet, tweet </li></ul></ul><ul><ul><li>140 characters max </li></ul></ul><ul><li>Notes and links </li></ul><ul><li>Grew 1400% this year </li></ul>
  23. 45. Twitter <ul><li>“ What are you doing?” </li></ul><ul><ul><li>Reach pre-approved group of “friends” </li></ul></ul><ul><ul><li>“ Self-indulgent, 24/7 exhibitionism?” - The Week , May 1, 2009 </li></ul></ul><ul><ul><li>“ The water cooler of the 21 st century.” - Joel Comm, Twitter Power </li></ul></ul><ul><li>14 million users </li></ul><ul><ul><li>2.25 million tweets </li></ul></ul><ul><ul><li>¼ of 535 members of Congress </li></ul></ul><ul><ul><ul><li>Tweeting during inauguration </li></ul></ul></ul>
  24. 46. Twitter <ul><li>“ See something, say something” </li></ul><ul><ul><li>Give it away </li></ul></ul><ul><li>URL shortener </li></ul><ul><ul><li>tinyurl.com </li></ul></ul><ul><ul><li>http://cli.gs </li></ul></ul><ul><li>Retweet (RT) </li></ul><ul><ul><li>Forward other messages </li></ul></ul><ul><li>@rossfishman </li></ul><ul><li>#ABAChicago </li></ul><ul><ul><li>hashtag </li></ul></ul>
  25. 50. TweetDeck
  26. 52. Assignment <ul><li>Sign up for Twitter </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><li>Follow twitter.com/rossfishman </li></ul><ul><ul><li>@rossfishman </li></ul></ul><ul><li>Find an interesting article </li></ul><ul><ul><li>Shorten the URL </li></ul></ul><ul><ul><li>Tweet it </li></ul></ul><ul><li>Check daily </li></ul>

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