Ross Fishman ABA Web 2.0 Social Media Presentation

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Transcript

  • 1. Agenda
    • Introduction
    • iGoogle
    • Google Profiles
    • Podcasts
    • LinkedIn
    • Facebook
    • Twitter
  • 2. and
  • 3.  
  • 4. LinkedIn Facebook Twitter Clig Search
  • 5. Website Website LinkedIn Facebook YouTube Google Profile
  • 6. Flickr Slideshare YouTube
  • 7.  
  • 8.  
  • 9. “ Ross Fishman” www.google.com/alerts
  • 10. Assignment
    • Sign up for iGoogle
      • Add apps and widgets
    • Sign up for Google Alerts
      • Follow yourself, the firm, firm leaders, client(s), competitors
      • Act on relevant information
    • Sign up for Google Profiles
      • Fill out a personal and Firm profile
      • Ensure it’s “verified”
    • Create Flickr account
      • Upload relevant materials
  • 11. Podcasts
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. LinkedIn
    • Business network
      • Network
      • Recruit
      • Research
      • Promote
      • Ask
    • Individual and firm pages
    • Growing 150% / year
  • 21. LinkedIn sign-up page
  • 22. LinkedIn sign-up page
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30. Travel Schedule Online PPT Online PPT
  • 31.  
  • 32. LinkedIn – Assignment
    • Draft a complete profile
      • Personal
      • Firm
      • Use SEO words
    • Use status updates
    • Applications
      • Slideshare
      • Travel
    • Upload your contacts
    • Seek recommendations
    • Join / Create Groups
    • Track firm with Company Buzz
    • Check monthly
  • 33. Facebook
  • 34. Facebook info
    • 175 million users
    • 75% of adults 18-24
      • “No one emails any more.”
      • “I’m going to Facebook her.”
    • More personal
      • Lighter, informal
      • Friends and family
      • Some business
  • 35. Facebook Sign Up
  • 36. Invite friends
  • 37.  
  • 38.  
  • 39.  
  • 40. What to put on your firm page
    • Post photos of products, services, employees, clients
    • Video of firm
    • List seminars and conferences
    • Alumni
  • 41. Service of Process
  • 42. Facebook – Assignment
    • Draft a complete profile
      • Personal
      • Firm
      • Use SEO words
    • Use status updates
    • Applications
    • Join / Create Groups
    • Check weekly
  • 43. What are you doing?
  • 44. Twitter
    • Mix of business and personal
      • Tweet, tweet, tweet
      • 140 characters max
    • Notes and links
    • Grew 1400% this year
  • 45. Twitter
    • “ What are you doing?”
      • Reach pre-approved group of “friends”
      • “ Self-indulgent, 24/7 exhibitionism?” - The Week , May 1, 2009
      • “ The water cooler of the 21 st century.” - Joel Comm, Twitter Power
    • 14 million users
      • 2.25 million tweets
      • ¼ of 535 members of Congress
        • Tweeting during inauguration
  • 46. Twitter
    • “ See something, say something”
      • Give it away
    • URL shortener
      • tinyurl.com
      • http://cli.gs
    • Retweet (RT)
      • Forward other messages
    • @rossfishman
    • #ABAChicago
      • hashtag
  • 47.  
  • 48.  
  • 49.  
  • 50. TweetDeck
  • 51.  
  • 52. Assignment
    • Sign up for Twitter
      • Twitter.com
    • Follow twitter.com/rossfishman
      • @rossfishman
    • Find an interesting article
      • Shorten the URL
      • Tweet it
    • Check daily