Web 2.0 and Social Media:  LinkedIn, Facebook, Twitter… Ross Fishman Fishman Marketing, Inc. Tel: 1-847/HEADLINE [email_ad...
Agenda <ul><li>Introduction </li></ul><ul><li>iGoogle </li></ul><ul><li>Google Profiles </li></ul><ul><li>Google Alerts </...
 
What is the “Social Web?” <ul><li>Internet-based way to  share  w/ colleagues, friends, family … and total strangers </li>...
Features of the Social Web <ul><li>Simple publishing </li></ul><ul><li>Friends </li></ul><ul><li>Comments </li></ul><ul><l...
Web 2.0 <ul><li>“ While the old Web was about  Web sites, clicks, and ‘eyeballs,’  the new Web is about  communities, part...
Firm-wide Social Media Policy <ul><li>What  happens  on the Internet… </li></ul><ul><ul><li>FOREVER </li></ul></ul><ul><li...
Social Media Policy <ul><li>Inappropriate commentary or posts can: </li></ul><ul><ul><li>Get the Company, and you, in lega...
Assignment <ul><li>Review budget for Social Media  </li></ul><ul><ul><li>Revise, as necessary, to accommodate </li></ul></...
 
Wikipedia
 
 
Wikipedia –  Deloitte
Assignment <ul><li>Draft a Wikipedia entry  </li></ul><ul><ul><li>Brief </li></ul></ul><ul><ul><li>Be objective, credible ...
and
 
LinkedIn Facebook Twitter Clig Search
Website Website LinkedIn Facebook YouTube
Flickr Slideshare YouTube LinkedIn Twitter Website
 
 
“ Ross Fishman” www.google.com/alerts
Assignment <ul><li>Sign up for  iGoogle   </li></ul><ul><ul><li>Add apps and widgets </li></ul></ul><ul><ul><li>Manage you...
Assignment <ul><li>Fill out  Google Profile </li></ul><ul><ul><li>Fill out a personal  and  Firm profile </li></ul></ul><u...
 
LinkedIn <ul><li>Business  network </li></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Recruit </li></ul></ul><ul><ul...
LinkedIn sign-up page
LinkedIn sign-up page
 
 
 
 
 
 
 
 
Travel Schedule Online PPT Online PPT
 
 
 
 
 
LinkedIn – Assignment <ul><li>Draft a complete profile </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Firm </li...
Facebook
Facebook info <ul><li>175 million users </li></ul><ul><li>75%  of adults 18-24 </li></ul><ul><ul><li>“No one  emails  any ...
Facebook Sign Up
Invite friends
 
 
 
 
 
AAM / LA
 
 
 
What to put on your firm page <ul><li>Post photos of products, services, employees, clients </li></ul><ul><li>Video of fir...
Service of Process via Facebook?
Facebook – Assignment <ul><li>Draft a  complete  profile </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Firm </...
What  are you doing?
Twitter <ul><li>Mix of business and personal  </li></ul><ul><ul><li>Tweet, tweet, tweet </li></ul></ul><ul><ul><li>140 cha...
Twitter <ul><li>“ What are you doing?” </li></ul><ul><ul><li>Reach pre-approved group of  “friends” </li></ul></ul><ul><ul...
Twitter <ul><li>“ See something, say something” </li></ul><ul><ul><li>Give it away </li></ul></ul><ul><li>URL shortener </...
 
 
 
TweetDeck
 
 
&quot;Look, some of my best friends are tweeting.  But at the risk of unilaterally offending 14 million people, I need to ...
“ I’m wearing a yellow shirt, eating tepid Thai food,  I haven’t shaved, and my puppies are asleep.” no life. I have  <ul>...
Too much information
Assignment <ul><li>Sign up for Twitter </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><li>Follow twitter.com/rossfis...
Podcasts
iTunes
 
 
 
 
 
 
 
 
 
 
 
Thanks! <ul><li>Ross Fishman, Esq.  </li></ul><ul><li>Fishman Marketing  </li></ul><ul><li>1-847/HEADLINE (847.432.3546) <...
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ABA Ross Fishman Marketing Web 2.0 Social Media Overview Linked In Twitter Facebook Podcasts iGoogle marketing Handout

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ABA Ross Fishman Marketing Web 2.0 Social Media Overview Linked In Twitter Facebook Podcasts iGoogle marketing Handout

  1. 1. Web 2.0 and Social Media: LinkedIn, Facebook, Twitter… Ross Fishman Fishman Marketing, Inc. Tel: 1-847/HEADLINE [email_address] © 2009 Fishman Marketing, Inc. .
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>iGoogle </li></ul><ul><li>Google Profiles </li></ul><ul><li>Google Alerts </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Podcasts </li></ul>
  3. 4. What is the “Social Web?” <ul><li>Internet-based way to share w/ colleagues, friends, family … and total strangers </li></ul><ul><ul><li>Writings, thoughts, observations </li></ul></ul><ul><ul><li>Videos, pictures, music </li></ul></ul><ul><ul><li>Easy, regular updates </li></ul></ul><ul><ul><li>Etc . </li></ul></ul>
  4. 5. Features of the Social Web <ul><li>Simple publishing </li></ul><ul><li>Friends </li></ul><ul><li>Comments </li></ul><ul><li>Recommendations </li></ul><ul><li>Sharing </li></ul><ul><li>Everything’s connected </li></ul>
  5. 6. Web 2.0 <ul><li>“ While the old Web was about Web sites, clicks, and ‘eyeballs,’ the new Web is about communities, participation and peering. </li></ul><ul><li>“ As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. – Wikinomics, Don Tapscott & Anthony D. Williams </li></ul>
  6. 7. Firm-wide Social Media Policy <ul><li>What happens on the Internet… </li></ul><ul><ul><li>FOREVER </li></ul></ul><ul><li>“Use your best judgment” </li></ul><ul><ul><li>“The cover of the Washington Post.” </li></ul></ul><ul><ul><li>If written, it can be forwarded </li></ul></ul><ul><ul><li>Nothing about clients </li></ul></ul>http://123socialmedia.com/2009/01/23/social-media-policy-examples/
  7. 8. Social Media Policy <ul><li>Inappropriate commentary or posts can: </li></ul><ul><ul><li>Get the Company, and you, in legal trouble with gov’t agencies, other companies, customers or the public. </li></ul></ul><ul><ul><li>Diminish the Company’s brand name by creating negative publicity for the Company, owners, partners and yourself. </li></ul></ul><ul><ul><li>Cause damage to the Company by releasing non-public information or proprietary information . </li></ul></ul><ul><ul><li>Undermine our competitive advantage. </li></ul></ul><ul><ul><li>Cost you your job at the Company. </li></ul></ul><ul><li>Be careful and responsible </li></ul><ul><ul><li>Use common sense and sound judgment. </li></ul></ul>Network Solutions policy: http://blog.networksolutions.com/2009/sxsw-follow-up-corporate-social-media-guidelines/
  8. 9. Assignment <ul><li>Review budget for Social Media </li></ul><ul><ul><li>Revise, as necessary, to accommodate </li></ul></ul><ul><li>Research Social Media Policies </li></ul><ul><ul><li>Inventory personnel activities </li></ul></ul><ul><ul><ul><li>Unknown blogs? Who tweets? </li></ul></ul></ul><ul><ul><li>Educate firm re risks / responsibilities </li></ul></ul><ul><ul><li>Create and circulate a firm-wide policy </li></ul></ul>
  9. 11. Wikipedia
  10. 14. Wikipedia – Deloitte
  11. 15. Assignment <ul><li>Draft a Wikipedia entry </li></ul><ul><ul><li>Brief </li></ul></ul><ul><ul><li>Be objective, credible </li></ul></ul><ul><ul><li>Need links to prove the data </li></ul></ul><ul><ul><li>Complicated </li></ul></ul>
  12. 16. and
  13. 18. LinkedIn Facebook Twitter Clig Search
  14. 19. Website Website LinkedIn Facebook YouTube
  15. 20. Flickr Slideshare YouTube LinkedIn Twitter Website
  16. 23. “ Ross Fishman” www.google.com/alerts
  17. 24. Assignment <ul><li>Sign up for iGoogle </li></ul><ul><ul><li>Add apps and widgets </li></ul></ul><ul><ul><li>Manage your online life, data </li></ul></ul><ul><li>Sign up for Google Alerts </li></ul><ul><ul><li>Manage your online brand, reputation </li></ul></ul><ul><ul><li>Follow yourself, the firm, client(s), competitors </li></ul></ul><ul><ul><ul><li>Include alternate (mis)spellings and variations </li></ul></ul></ul><ul><ul><ul><ul><li>“ Ross Fishman,” “Russ Fishman,” “Fishman, Ross” </li></ul></ul></ul></ul><ul><ul><li>Act on relevant information </li></ul></ul>
  18. 25. Assignment <ul><li>Fill out Google Profile </li></ul><ul><ul><li>Fill out a personal and Firm profile </li></ul></ul><ul><ul><li>Ensure it’s “verified” </li></ul></ul><ul><li>Create Flickr, Picasa accounts </li></ul><ul><ul><li>Upload relevant images, materials </li></ul></ul>
  19. 27. LinkedIn <ul><li>Business network </li></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Recruit </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Promote </li></ul></ul><ul><ul><li>Ask </li></ul></ul><ul><li>Individual and firm pages </li></ul><ul><li>Growing 150% / year </li></ul>
  20. 28. LinkedIn sign-up page
  21. 29. LinkedIn sign-up page
  22. 38. Travel Schedule Online PPT Online PPT
  23. 44. LinkedIn – Assignment <ul><li>Draft a complete profile </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Firm </li></ul></ul><ul><ul><li>Use SEO words </li></ul></ul><ul><li>Use status updates </li></ul><ul><li>Applications </li></ul><ul><ul><li>Slideshare, Google Presentations </li></ul></ul><ul><ul><li>Travel / TripIt </li></ul></ul><ul><ul><li>Track firm with Company Buzz </li></ul></ul><ul><li>Upload your contacts </li></ul><ul><li>Seek Recommendations </li></ul><ul><li>Join / Create Groups </li></ul><ul><li>Check monthly </li></ul>
  24. 45. Facebook
  25. 46. Facebook info <ul><li>175 million users </li></ul><ul><li>75% of adults 18-24 </li></ul><ul><ul><li>“No one emails any more.” </li></ul></ul><ul><ul><li>“I’m going to Facebook her.” </li></ul></ul><ul><li>More personal </li></ul><ul><ul><li>Lighter, informal </li></ul></ul><ul><ul><li>Friends and family </li></ul></ul><ul><ul><li>Some business </li></ul></ul>
  26. 47. Facebook Sign Up
  27. 48. Invite friends
  28. 54. AAM / LA
  29. 58. What to put on your firm page <ul><li>Post photos of products, services, employees, clients </li></ul><ul><li>Video of firm </li></ul><ul><li>List seminars and conferences </li></ul><ul><li>Alumni </li></ul>
  30. 59. Service of Process via Facebook?
  31. 60. Facebook – Assignment <ul><li>Draft a complete profile </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Firm </li></ul></ul><ul><ul><li>Use searchable words re your practice </li></ul></ul><ul><li>Send weekly status updates </li></ul><ul><li>Join / Create Groups </li></ul><ul><li>Check weekly </li></ul>
  32. 61. What are you doing?
  33. 62. Twitter <ul><li>Mix of business and personal </li></ul><ul><ul><li>Tweet, tweet, tweet </li></ul></ul><ul><ul><li>140 characters max </li></ul></ul><ul><li>Notes and links </li></ul><ul><li>Grew 1400% this year </li></ul>
  34. 63. Twitter <ul><li>“ What are you doing?” </li></ul><ul><ul><li>Reach pre-approved group of “friends” </li></ul></ul><ul><ul><li>“ Self-indulgent, 24/7 exhibitionism?” - The Week , May 1, 2009 </li></ul></ul><ul><ul><li>“ The water cooler of the 21 st century.” - Joel Comm, Twitter Power </li></ul></ul><ul><li>14 million users </li></ul><ul><ul><li>2.25 million tweets </li></ul></ul><ul><ul><li>¼ of 535 members of Congress </li></ul></ul><ul><ul><ul><li>Tweeting during inauguration </li></ul></ul></ul>
  35. 64. Twitter <ul><li>“ See something, say something” </li></ul><ul><ul><li>Give it away </li></ul></ul><ul><li>URL shortener </li></ul><ul><ul><li>tinyurl.com </li></ul></ul><ul><ul><li>http://cli.gs </li></ul></ul><ul><li>Retweet (RT) </li></ul><ul><ul><li>Forward other messages </li></ul></ul><ul><li>@rossfishman </li></ul><ul><li>#ABAChicago </li></ul><ul><ul><li>hashtag </li></ul></ul>
  36. 68. TweetDeck
  37. 71. &quot;Look, some of my best friends are tweeting. But at the risk of unilaterally offending 14 million people, I need to say this: If Twitter were a person, it would be an emotionally unstable person. It would be that person we avoid at parties and whose calls we don’t pick up. “ It would be the person whose willingness to confide in us at first seems intriguing and flattering but eventually makes us feel kind of gross because the friendship is unearned and the confidence is unjustified. “ The human incarnation of Twitter, in other words, is the person we all feel sorry for, the person we suspect might be a bit mentally ill, the tragic oversharer.&quot; - Meghan Daum, in the LA Times
  38. 72. “ I’m wearing a yellow shirt, eating tepid Thai food, I haven’t shaved, and my puppies are asleep.” no life. I have <ul><li>Everything in moderation </li></ul><ul><ul><li>Forwarding email jokes </li></ul></ul><ul><ul><li>I officially declare myself a Celebrity </li></ul></ul><ul><ul><li>“ 30 minutes per day” </li></ul></ul><ul><ul><ul><li>Most sent from work </li></ul></ul></ul><ul><ul><li>Un-following </li></ul></ul>
  39. 73. Too much information
  40. 74. Assignment <ul><li>Sign up for Twitter </li></ul><ul><ul><li>Twitter.com </li></ul></ul><ul><li>Follow twitter.com/rossfishman </li></ul><ul><ul><li>@rossfishman </li></ul></ul><ul><li>Find an interesting article </li></ul><ul><ul><li>Shorten the URL </li></ul></ul><ul><ul><ul><li>tiny.cc, cli.gs </li></ul></ul></ul><ul><ul><li>Tweet it </li></ul></ul><ul><li>Some personal is OK </li></ul><ul><ul><li>Avoid over-sharing </li></ul></ul><ul><li>Check daily </li></ul>
  41. 75. Podcasts
  42. 76. iTunes
  43. 88. Thanks! <ul><li>Ross Fishman, Esq. </li></ul><ul><li>Fishman Marketing </li></ul><ul><li>1-847/HEADLINE (847.432.3546) </li></ul><ul><li>[email_address] </li></ul><ul><li>www.fishmanmarketing.com </li></ul><ul><li>LinkedIn: linkedin.com/in/rossfishman </li></ul><ul><li>Twitter:    twitter.com/rossfishman </li></ul><ul><li>Google: google.com/profiles/rossfishman123 </li></ul>

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