Web 2.0 and Social Media: LinkedIn, Facebook, Twitter… Ross Fishman Fishman Marketing, Inc. Tel: 1-847/HEADLINE [email_address] © 2009 Fishman Marketing, Inc. .

Agenda Introduction iGoogle Google Profiles Google Alerts LinkedIn Facebook Twitter Podcasts

Introduction

iGoogle

Google Profiles

Google Alerts

LinkedIn

Facebook

Twitter

Podcasts

What is the “Social Web?” Internet-based way to share w/ colleagues, friends, family … and total strangers Writings, thoughts, observations Videos, pictures, music Easy, regular updates Etc .

Internet-based way to share w/ colleagues, friends, family … and total strangers

Writings, thoughts, observations

Videos, pictures, music

Easy, regular updates

Etc .

Features of the Social Web Simple publishing Friends Comments Recommendations Sharing Everything’s connected

Simple publishing

Friends

Comments

Recommendations

Sharing

Everything’s connected

Web 2.0 “ While the old Web was about Web sites, clicks, and ‘eyeballs,’ the new Web is about communities, participation and peering. “ As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. – Wikinomics, Don Tapscott & Anthony D. Williams

“ While the old Web was about Web sites, clicks, and ‘eyeballs,’ the new Web is about communities, participation and peering.

“ As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. – Wikinomics, Don Tapscott & Anthony D. Williams

Firm-wide Social Media Policy What happens on the Internet… FOREVER “Use your best judgment” “The cover of the Washington Post.” If written, it can be forwarded Nothing about clients http://123socialmedia.com/2009/01/23/social-media-policy-examples/

What happens on the Internet…

FOREVER

“Use your best judgment”

“The cover of the Washington Post.”

If written, it can be forwarded

Nothing about clients

Social Media Policy Inappropriate commentary or posts can: Get the Company, and you, in legal trouble with gov’t agencies, other companies, customers or the public. Diminish the Company’s brand name by creating negative publicity for the Company, owners, partners and yourself. Cause damage to the Company by releasing non-public information or proprietary information . Undermine our competitive advantage. Cost you your job at the Company. Be careful and responsible Use common sense and sound judgment. Network Solutions policy: http://blog.networksolutions.com/2009/sxsw-follow-up-corporate-social-media-guidelines/

Inappropriate commentary or posts can:

Get the Company, and you, in legal trouble with gov’t agencies, other companies, customers or the public.

Diminish the Company’s brand name by creating negative publicity for the Company, owners, partners and yourself.

Cause damage to the Company by releasing non-public information or proprietary information .

Undermine our competitive advantage.

Cost you your job at the Company.

Be careful and responsible

Use common sense and sound judgment.

Assignment Review budget for Social Media Revise, as necessary, to accommodate Research Social Media Policies Inventory personnel activities Unknown blogs? Who tweets? Educate firm re risks / responsibilities Create and circulate a firm-wide policy

Review budget for Social Media

Revise, as necessary, to accommodate

Research Social Media Policies

Inventory personnel activities

Unknown blogs? Who tweets?

Educate firm re risks / responsibilities

Create and circulate a firm-wide policy

Wikipedia

Wikipedia – Deloitte

Assignment Draft a Wikipedia entry Brief Be objective, credible Need links to prove the data Complicated

Draft a Wikipedia entry

Brief

Be objective, credible

Need links to prove the data

Complicated

and

LinkedIn Facebook Twitter Clig Search

Website Website LinkedIn Facebook YouTube

Flickr Slideshare YouTube LinkedIn Twitter Website

“ Ross Fishman” www.google.com/alerts

Assignment Sign up for iGoogle Add apps and widgets Manage your online life, data Sign up for Google Alerts Manage your online brand, reputation Follow yourself, the firm, client(s), competitors Include alternate (mis)spellings and variations “ Ross Fishman,” “Russ Fishman,” “Fishman, Ross” Act on relevant information

Sign up for iGoogle

Add apps and widgets

Manage your online life, data

Sign up for Google Alerts

Manage your online brand, reputation

Follow yourself, the firm, client(s), competitors

Include alternate (mis)spellings and variations

“ Ross Fishman,” “Russ Fishman,” “Fishman, Ross”

Act on relevant information

Assignment Fill out Google Profile Fill out a personal and Firm profile Ensure it’s “verified” Create Flickr, Picasa accounts Upload relevant images, materials

Fill out Google Profile

Fill out a personal and Firm profile

Ensure it’s “verified”

Create Flickr, Picasa accounts

Upload relevant images, materials

LinkedIn Business network Network Recruit Research Promote Ask Individual and firm pages Growing 150% / year

Business network

Network

Recruit

Research

Promote

Ask

Individual and firm pages

Growing 150% / year

LinkedIn sign-up page

LinkedIn sign-up page

Travel Schedule Online PPT Online PPT

LinkedIn – Assignment Draft a complete profile Personal Firm Use SEO words Use status updates Applications Slideshare, Google Presentations Travel / TripIt Track firm with Company Buzz Upload your contacts Seek Recommendations Join / Create Groups Check monthly

Draft a complete profile

Personal

Firm

Use SEO words

Use status updates

Applications

Slideshare, Google Presentations

Travel / TripIt

Track firm with Company Buzz

Upload your contacts

Seek Recommendations

Join / Create Groups

Check monthly

Facebook

Facebook info 175 million users 75% of adults 18-24 “No one emails any more.” “I’m going to Facebook her.” More personal Lighter, informal Friends and family Some business

175 million users

75% of adults 18-24

“No one emails any more.”

“I’m going to Facebook her.”

More personal

Lighter, informal

Friends and family

Some business

Facebook Sign Up

Invite friends

AAM / LA

What to put on your firm page Post photos of products, services, employees, clients Video of firm List seminars and conferences Alumni

Post photos of products, services, employees, clients

Video of firm

List seminars and conferences

Alumni

Service of Process via Facebook?

Facebook – Assignment Draft a complete profile Personal Firm Use searchable words re your practice Send weekly status updates Join / Create Groups Check weekly

Draft a complete profile

Personal

Firm

Use searchable words re your practice

Send weekly status updates

Join / Create Groups

Check weekly

What are you doing?

Twitter Mix of business and personal Tweet, tweet, tweet 140 characters max Notes and links Grew 1400% this year

Mix of business and personal

Tweet, tweet, tweet

140 characters max

Notes and links

Grew 1400% this year

Twitter “ What are you doing?” Reach pre-approved group of “friends” “ Self-indulgent, 24/7 exhibitionism?” - The Week , May 1, 2009 “ The water cooler of the 21 st century.” - Joel Comm, Twitter Power 14 million users 2.25 million tweets ¼ of 535 members of Congress Tweeting during inauguration

“ What are you doing?”

Reach pre-approved group of “friends”

“ Self-indulgent, 24/7 exhibitionism?” - The Week , May 1, 2009

“ The water cooler of the 21 st century.” - Joel Comm, Twitter Power

14 million users

2.25 million tweets

¼ of 535 members of Congress

Tweeting during inauguration

Twitter “ See something, say something” Give it away URL shortener tinyurl.com http://cli.gs Retweet (RT) Forward other messages @rossfishman #ABAChicago hashtag

“ See something, say something”

Give it away

URL shortener

tinyurl.com

http://cli.gs

Retweet (RT)

Forward other messages

@rossfishman

#ABAChicago

hashtag

TweetDeck

"Look, some of my best friends are tweeting. But at the risk of unilaterally offending 14 million people, I need to say this: If Twitter were a person, it would be an emotionally unstable person. It would be that person we avoid at parties and whose calls we don’t pick up. “ It would be the person whose willingness to confide in us at first seems intriguing and flattering but eventually makes us feel kind of gross because the friendship is unearned and the confidence is unjustified. “ The human incarnation of Twitter, in other words, is the person we all feel sorry for, the person we suspect might be a bit mentally ill, the tragic oversharer." - Meghan Daum, in the LA Times

“ I’m wearing a yellow shirt, eating tepid Thai food, I haven’t shaved, and my puppies are asleep.” no life. I have Everything in moderation Forwarding email jokes I officially declare myself a Celebrity “ 30 minutes per day” Most sent from work Un-following

Everything in moderation

Forwarding email jokes

I officially declare myself a Celebrity

“ 30 minutes per day”

Most sent from work

Un-following

Too much information

Assignment Sign up for Twitter Twitter.com Follow twitter.com/rossfishman @rossfishman Find an interesting article Shorten the URL tiny.cc, cli.gs Tweet it Some personal is OK Avoid over-sharing Check daily

Sign up for Twitter

Twitter.com

Follow twitter.com/rossfishman

@rossfishman

Find an interesting article

Shorten the URL

tiny.cc, cli.gs

Tweet it

Some personal is OK

Avoid over-sharing

Check daily

Podcasts

iTunes

Thanks! Ross Fishman, Esq. Fishman Marketing 1-847/HEADLINE (847.432.3546) [email_address] www.fishmanmarketing.com LinkedIn: linkedin.com/in/rossfishman Twitter: twitter.com/rossfishman Google: google.com/profiles/rossfishman123

Ross Fishman, Esq.

Fishman Marketing

1-847/HEADLINE (847.432.3546)

[email_address]

www.fishmanmarketing.com

LinkedIn: linkedin.com/in/rossfishman

Twitter: twitter.com/rossfishman

Google: google.com/profiles/rossfishman123