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The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
The Power of Social Media in Retail
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The Power of Social Media in Retail

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Slides for Ross Dawson keynote to national team of senior shopping center managers at in-house event in Melbourne, Australia. For more see www.rossdawson.com

Slides for Ross Dawson keynote to national team of senior shopping center managers at in-house event in Melbourne, Australia. For more see www.rossdawson.com

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  • 1. <ul><li>Futurist </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Keynote speaker </li></ul><ul><li>Author </li></ul>The Power of Social Media
  • 2. We are #1! Are you?
  • 3.  
  • 4.  
  • 5. Social Landscape Social Media Strategy Being Social
  • 6. Social Landscape
  • 7. Status updates and followers
  • 8. Facebook demographics
  • 9. Always connected
  • 10. Increasingly mobile
  • 11. I’m going shopping!
  • 12. I like brands
  • 13. It’s raining men
  • 14. Unbounded conversations
  • 15. We are world-class tweeters
  • 16. Anyone can do it
  • 17.  
  • 18. Moving up
  • 19.  
  • 20.  
  • 21. Social Media Strategy
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.  
  • 32. Being Social
  • 33.  
  • 34. Why we like brands
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. Attention and conversations
  • 40. Sharing
  • 41. People want to be heard
  • 42. Don’t talk about yourself
  • 43. Keep it simple
  • 44. Making it happen <ul><li>Give people good reasons to Like you </li></ul><ul><li>Be human, personal, interesting, fun </li></ul><ul><li>Have conversations and respond </li></ul><ul><li>Give clear roles to the right people </li></ul><ul><li>Promote social media everywhere </li></ul><ul><li>Participate don’t steamroller </li></ul>
  • 45. Social Landscape Social Media Strategy Being Social
  • 46.  

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