The Potential of Enterprise 2.0 Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

The weightless economy Source: US DoC; Cap Gemini Ernst & Young

A portal to an infinite world

Anyone can publish on the web

This is what I think is interesting

Micro-messages rule OK

The birth of the global brain

“ Finite players play within boundaries; infinite players play with boundaries” - James Carse

“ Finite players play within boundaries;

infinite players play with boundaries”

- James Carse

Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

Creating value Web 2.0 in the Enterprise Going deeper Making it happen Business drivers

What does a transaction cost?

Business becomes modular

The network organisation

The network economy

Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

Key issues for Enterprise 2.0 How do we gather inputs from people’s behaviors and opinions? What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization? How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise? What tools give power and value to users?

How do we gather inputs from people’s behaviors and opinions?

What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization?

How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise?

What tools give power and value to users?

Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

The long, long tail

Collaborative filtering

The shift to social search

Pulling data together

Easy recombination of pieces

Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

Business value from blogs

Collaborative documents

A new information architecture

Small applications that fit together

We are librarians

Work in virtual worlds

Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

Governance first

Lessons for Enterprise 2.0 Make governance an enabler Start from business applications, not tools Make work easier Build strategies at the architecture level Allow users to experiment Create pilots that yield useful lessons

Make governance an enabler

Start from business applications, not tools

Make work easier

Build strategies at the architecture level

Allow users to experiment

Create pilots that yield useful lessons

Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen

Online resources Organisations represented include: Australian Financial Review Australian Information Industry Association BBC CapGemini CNET Harvard Business School IBM Westpac www.futureexploration.net/e2ef

Organisations represented include:

Australian Financial Review

Australian Information Industry Association

BBC

CapGemini

CNET

Harvard Business School

IBM

Westpac

Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows