The Potential of Enterprise 2.0

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The Potential of Enterprise 2.0 - Presentation Transcript

  1. The Potential of Enterprise 2.0 Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships
  2. The weightless economy Source: US DoC; Cap Gemini Ernst & Young
  3. A portal to an infinite world
  4. Anyone can publish on the web
  5. This is what I think is interesting
  6. Micro-messages rule OK
  7. The birth of the global brain
    • “ Finite players play within boundaries;
    • infinite players play with boundaries”
    • - James Carse
  8. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen
  9. Creating value Web 2.0 in the Enterprise Going deeper Making it happen Business drivers
  10. What does a transaction cost?
  11. Business becomes modular
  12. The network organisation
  13. The network economy
  14. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen
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  21. Key issues for Enterprise 2.0
    • How do we gather inputs from people’s behaviors and opinions?
    • What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization?
    • How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise?
    • What tools give power and value to users?
  22. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen
  23. The long, long tail
  24. Collaborative filtering
  25. The shift to social search
  26. Pulling data together
  27. Easy recombination of pieces
  28. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen
  29. Business value from blogs
  30. Collaborative documents
  31. A new information architecture
  32. Small applications that fit together
  33. We are librarians
  34. Work in virtual worlds
  35. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen
  36. Governance first
  37. Lessons for Enterprise 2.0
    • Make governance an enabler
    • Start from business applications, not tools
    • Make work easier
    • Build strategies at the architecture level
    • Allow users to experiment
    • Create pilots that yield useful lessons
  38. Business drivers Creating value Web 2.0 in the Enterprise Going deeper Making it happen
  39. Online resources
    • Organisations represented include:
    • Australian Financial Review
    • Australian Information Industry Association
    • BBC
    • CapGemini
    • CNET
    • Harvard Business School
    • IBM
    • Westpac
    www.futureexploration.net/e2ef
  40. Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows

+ rossdawsonrossdawson, 2 years ago

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