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The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

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  • + gleonhard Gerd Leonhard 2 weeks ago
    Great stuff Ross - I was just in Turkey a few weeks ago (Bilisim Zervesi), too... great place. Guelle Guelle!
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The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul - Presentation Transcript

  1. The Future of Interactive Marketing Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawson.com
  2. Source : US DoC; Cap Gemini Ernst & Young
  3. Media is everything
  4. Everything is media
  5.  
  6. Digital explosion Source: Carat Flickr credit: Maistora
  7.  
  8.  
  9.  
  10. Media fragmentation Mobility Personalization Everything IP Participation Influence
  11. Media fragmentation Mobility Personalization Everything IP Participation Influence
  12. Increased media consumption Source: Carat
  13. Fragmentation
  14. Media fragmentation Mobility Personalization Everything IP Participation Influence
  15. Everything to IP
  16. Rapid transitions
  17. Media fragmentation Mobility Personalization Everything IP Participation Influence
  18.  
  19.  
  20. Media fragmentation Mobility Personalization Everything IP Participation Influence
  21. Personalized advertising and content Source: eMarketer
  22. Media fragmentation Mobility Personalization Everything IP Participation Influence
  23. Influence drives content and publishing
  24. Influence drives content and publishing
  25. Media fragmentation Mobility Personalization Everything IP Participation Influence
  26. Mobile phones can do everything
  27. The power of location
  28.  
  29. Distributed conversations
  30.  
  31. Distributed identity
  32. Take your identity with you
  33. Social search
  34.  
  35. Social innovation
  36.  
  37. Social CRM
  38.  
  39. Social commerce
  40. Conversations about products
  41.  
  42.  
  43.  
  44.  
  45.  
  46.  
  47.  
  48.  
  49. From content to devices All the libraries of the world in your hands
  50.  
  51. The power of augmented reality Flickr credit: The Lightworks Photo credit: The Next Web
  52.  
  53. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
  54. Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing
  55.  
  56.  
  57. Free resources, chapters, downloads: www.rossdawsonblog.com
  58.  

+ rossdawsonrossdawson, 4 weeks ago

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