The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

The Future of Interactive Marketing Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawson.com

Source : US DoC; Cap Gemini Ernst & Young

Media is everything

Everything is media

Digital explosion Source: Carat Flickr credit: Maistora

Media fragmentation Mobility Personalization Everything IP Participation Influence

Increased media consumption Source: Carat

Fragmentation

Everything to IP

Rapid transitions

Personalized advertising and content Source: eMarketer

Influence drives content and publishing

Mobile phones can do everything

The power of location

Distributed conversations

Distributed identity

Take your identity with you

Social search

Social innovation

Social CRM

Social commerce

Conversations about products

From content to devices All the libraries of the world in your hands

The power of augmented reality Flickr credit: The Lightworks Photo credit: The Next Web

The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety

Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing

Free resources, chapters, downloads: www.rossdawsonblog.com

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The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

by Ross Dawsn on Oct 24, 2009

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The Future of Interactive Marketing: Ross Dawson’s keynote at IPZ09 in Istanbul — Presentation Transcript