The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

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Ross Dawson's keynote at IPZ09 in Istanbul on September 21, 2009 on the Future of Interactive Marketing. Slides designed to accompany presentation, not as stand-alone. For more info see www.rossdawson.com

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The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

  1. 1. The Future of Interactive Marketing Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawson.com
  2. 2. Source : US DoC; Cap Gemini Ernst & Young
  3. 3. Media is everything
  4. 4. Everything is media
  5. 6. Digital explosion Source: Carat Flickr credit: Maistora
  6. 10. Media fragmentation Mobility Personalization Everything IP Participation Influence
  7. 11. Media fragmentation Mobility Personalization Everything IP Participation Influence
  8. 12. Increased media consumption Source: Carat
  9. 13. Fragmentation
  10. 14. Media fragmentation Mobility Personalization Everything IP Participation Influence
  11. 15. Everything to IP
  12. 16. Rapid transitions
  13. 17. Media fragmentation Mobility Personalization Everything IP Participation Influence
  14. 20. Media fragmentation Mobility Personalization Everything IP Participation Influence
  15. 21. Personalized advertising and content Source: eMarketer
  16. 22. Media fragmentation Mobility Personalization Everything IP Participation Influence
  17. 23. Influence drives content and publishing
  18. 24. Influence drives content and publishing
  19. 25. Media fragmentation Mobility Personalization Everything IP Participation Influence
  20. 26. Mobile phones can do everything
  21. 27. The power of location
  22. 29. Distributed conversations
  23. 31. Distributed identity
  24. 32. Take your identity with you
  25. 33. Social search
  26. 35. Social innovation
  27. 37. Social CRM
  28. 39. Social commerce
  29. 40. Conversations about products
  30. 49. From content to devices All the libraries of the world in your hands
  31. 51. The power of augmented reality Flickr credit: The Lightworks Photo credit: The Next Web
  32. 53. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
  33. 54. Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing
  34. 57. Free resources, chapters, downloads: www.rossdawsonblog.com

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