The 11 themes of the Zeitgeist for 2011

1 networked or not? 2 debt anxiety 3 mobile universe 4 end of 9 to 5The Zeitgeist: 2011 5 brands in the blender 6 sensory indulgence 7 immersive entertainment 8 terror tomorrow 9 social news curationCreated by: 10 wrath of crowds 11 everyone naked

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 1 4 end of 9 to 5 networked or not? 5 brands in the blender 6 sensory indulgence 7 immersive entertainment We are all facing a fundamental choice 8 terror tomorrow 9 social news curation that will shape our lives. Many dive 10 wrath of crowds headlong into a world of always-on 11 everyone naked connection, open social networks, and oversharing. A few cry halt and choose to live only in the old world of tight-knit personal communication. The result is an increasing rift across society.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 2 4 end of 9 to 5 debt anxiety 5 brands in the blender 6 sensory indulgence 7 immersive entertainment With the global economy seemingly 8 terror tomorrow 9 social news curation continually teetering on the verge of an 10 wrath of crowds abyss, few feel assured about the next few 11 everyone naked months, let alone beyond. Determined debt avoidance will push discount hunting and postponement of desire. Governments ﬁnd that debt is the unavoidable elephant that tramples on their best-laid plans.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 3 4 end of 9 to 5 mobile universe 5 brands in the blender 6 sensory indulgence 7 immersive entertainment We experience the explosive inﬂection 8 terror tomorrow 9 social news curation point of almost everything we know 10 wrath of crowds shifting to mobile. The inﬁnite resources 11 everyone naked of the web are used mainly on mobile devices, location-based services give us context where’er we go, and printed newspapers and magazines are supplanted by the iPad. Our entire world will be wherever we are.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 4 4 end of 9 to 5 end of 9 to 5 5 brands in the blender 6 sensory indulgence 7 immersive entertainment Work has already moved far beyond the 8 terror tomorrow 9 social news curation office. Organizations respond by offering 10 wrath of crowds flexibility to avoid traffic, pick up the kids, 11 everyone naked and manage personal affairs at work. The dramatic rise of global work means many have phone calls at odd hours or find their primary clients or suppliers in far-flung places. Work now transcends time.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 5 4 end of 9 to 5 brands in the blender 5 brands in the blender 6 sensory indulgence 7 immersive entertainment The time it takes for a powerful new brand 8 terror tomorrow 9 social news curation to grow is the same it takes for an old 10 wrath of crowds brand to be trashed: next to no time. As 11 everyone naked reputation shifts from corporations to individuals, trying to keep control has the opposite effect. Chopping and remixing brand identity is better done by choice than by others.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 6 4 end of 9 to 5 sensory indulgence 5 brands in the blender 6 sensory indulgence 7 immersive entertainment With many of our basic desires assuaged, 8 terror tomorrow 9 social news curation we are free to indulge our senses, 10 wrath of crowds exploring how richly we can taste, feel, 11 everyone naked hear, and see. Fine dining explodes as an affordable luxury, while we all become oenophiles. Sensory luxury at home as well as on excursions is a basic expectation.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 7 4 end of 9 to 5 immersive entertainment 5 brands in the blender 6 sensory indulgence 7 immersive entertainment Aldous Huxley’s vision of the ‘feelies’ is 8 terror tomorrow 9 social news curation here, as we use surround sound, big 10 wrath of crowds screens, 3D, Kinect motion sensors, video 11 everyone naked glasses, augmented reality, haptic suits, and more to give us a complete experience of our entertainment. Any and all technology that immerses us in other worlds is taken up with alacrity.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 8 4 end of 9 to 5 terror tomorrow 5 brands in the blender 6 sensory indulgence 7 immersive entertainment With terror yesterday and terror 8 terror tomorrow 9 social news curation tomorrow, the interregnum is more 10 wrath of crowds tedious than terrifying. Calls rise for 11 everyone naked personal freedom and inviolate junk. That is, until tomorrow becomes today, bringing additional control and surveillance to everyday life, with more pushback than last time.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe 9 4 end of 9 to 5 social news curation 5 brands in the blender 6 sensory indulgence 7 immersive entertainment Who goes to the newspaper front page or 8 terror tomorrow 9 social news curation 6pm news for their news fix? As more of 10 wrath of crowds us share what we like and who our friends 11 everyone naked are, individually curated news is at each of our fingertips. Web, tablets, and mobiles will offer us the all the news that fits who we are.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe10 4 end of 9 to 5 wrath of crowds 5 brands in the blender 6 sensory indulgence 7 immersive entertainment BP and Nestlé have experienced how 8 terror tomorrow 9 social news curation global mobs can egg each other on and 10 wrath of crowds amplify their voices to ravage reputations. 11 everyone naked Across nations, politics is becoming more volatile, with missteps and mismatched moods crystallizing concerted opposition. The wrath of many will be expressed more powerfully than ever before.

The Zeitgeist: 2011 1 networked or not? 2 debt anxiety 3 mobile universe11 4 end of 9 to 5 everyone naked 5 brands in the blender 6 sensory indulgence 7 immersive entertainment WikiLeaks moving into the crosshairs 8 terror tomorrow 9 social news curation marks the point when society becomes 10 wrath of crowds transparent. As individuals we are already 11 everyone naked scrutinized by marketers who know us better than we do. Corporations succeed governments in their fear of inner workings being unmasked. Many rail and ﬂail but there is no going back.

Created by:Ross Dawson is globally recognized Future Exploration Network helpsas a leading futurist, entrepreneur, leading companies and governmentkeynote speaker, and bestselling agencies to engage with the future,author. He is founding Chairman of build effective strategies, innovate, andAdvanced Human Technologies, achieve outcomes.Future Exploration Network, TheInsight Exchange, and Repyoot. Services include: • Scenario PlanningKeynote Speaker. Dawson deliversinspirational keynotes around the • Frameworks for Long-term Strategyworld on the future of business. • Strategies for InnovationStrategy Advisor. Dawson helps • Thought Leadership Contentsenior executive teams to preparefor the future. • Executive Briefings and Workshopsrossdawson.com futureexploration.netenquiries@rossdawson.com fen@futureexploration.netUSA: (415) 439 4890 USA: (415) 315 9566Australia: +61-2 9994 8066 Australia: +61-2 9994 8011

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The 11 themes of the Zeitgeist for 2011

by Ross Dawsn on Jan 11, 2011

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The 11 themes of the Zeitgeist for 2011 — Presentation Transcript