Successful Enterprise 2.0 and Social Media

Successful Enterprise 2.0 and Social Media Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

A portal to an infinite world

Anyone can publish on the web

Collaborative documents

This is what I think is interesting

The birth of the global brain

“ Finite players play within boundaries;
infinite players play with boundaries”
- James Carse

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

Key issues for Enterprise 2.0
How do we gather inputs from people’s behaviors and opinions?
What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization?
How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise?
What tools give power and value to users?

User filtered content

Collaborative filtering

The shift to social search

Pulling data together

Easy recombination of pieces

Work as play

The network organisation

Small applications that fit together

Motivation and value in networks Financial Contribution Outcome Learning Community Reputation Coolness Fun Fairness

Key dimensions of social networks Formal Structure Ad-hoc Defined Roles Undefined Open Scope Closed Voluntary Participation Mandated High Liquidity Low Explicit Norms Unclear Clear Identity None Homogenous Expertise Diverse

Successful technology purchasing decisions

The long, long tail

Media anywhere Photo: Noys, Flickr

Towards infinite content Photo: Goldberg, Flickr

e-paper will transform print

Lessons for Enterprise 2.0
It is about the architecture
Capture inputs
Create relevance
Establish guidelines
Enable Do-It-Yourself applications
Experiment! There are no answers yet

Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows

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Successful Enterprise 2.0 and Social Media

by Ross Dawsn on Nov 07, 2007

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Successful Enterprise 2.0 and Social Media — Presentation Transcript