Successful Enterprise 2.0 and Social Media Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

A portal to an infinite world

Anyone can publish on the web

Collaborative documents

This is what I think is interesting

The birth of the global brain

“ Finite players play within boundaries; infinite players play with boundaries” - James Carse

“ Finite players play within boundaries;

infinite players play with boundaries”

- James Carse

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

Key issues for Enterprise 2.0 How do we gather inputs from people’s behaviors and opinions? What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization? How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise? What tools give power and value to users?

How do we gather inputs from people’s behaviors and opinions?

What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization?

How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise?

What tools give power and value to users?

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

User filtered content

Collaborative filtering

The shift to social search

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

Pulling data together

Easy recombination of pieces

Work as play

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

The network organisation

Small applications that fit together

Motivation and value in networks Financial Contribution Outcome Learning Community Reputation Coolness Fun Fairness

Key dimensions of social networks Formal Structure Ad-hoc Defined Roles Undefined Open Scope Closed Voluntary Participation Mandated High Liquidity Low Explicit Norms Unclear Clear Identity None Homogenous Expertise Diverse

Successful technology purchasing decisions

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

The long, long tail

Media anywhere Photo: Noys, Flickr

Towards infinite content Photo: Goldberg, Flickr

e-paper will transform print

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

Lessons for Enterprise 2.0 It is about the architecture Capture inputs Create relevance Establish guidelines Enable Do-It-Yourself applications Experiment! There are no answers yet

It is about the architecture

Capture inputs

Create relevance

Establish guidelines

Enable Do-It-Yourself applications

Experiment! There are no answers yet

Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media

Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows