Successful Enterprise 2.0 and Social Media

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Slides used at KMWorld 2007 by Ross Dawson in his speech on Successful Enterprise 2.0 and Social Media - for more details see: http://www.rossdawsonblog.com/weblog/archives/2007/11/successful_ente.html

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Successful Enterprise 2.0 and Social Media

  1. 1. Successful Enterprise 2.0 and Social Media Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships
  2. 2. A portal to an infinite world
  3. 3. Anyone can publish on the web
  4. 4. Collaborative documents
  5. 5. This is what I think is interesting
  6. 6. The birth of the global brain
  7. 7. <ul><li>“ Finite players play within boundaries; </li></ul><ul><li>infinite players play with boundaries” </li></ul><ul><li>- James Carse </li></ul>
  8. 8. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  9. 9. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  10. 16. Key issues for Enterprise 2.0 <ul><li>How do we gather inputs from people’s behaviors and opinions? </li></ul><ul><li>What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization? </li></ul><ul><li>How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise? </li></ul><ul><li>What tools give power and value to users? </li></ul>
  11. 17. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  12. 18. User filtered content
  13. 19. Collaborative filtering
  14. 20. The shift to social search
  15. 21. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  16. 22. Pulling data together
  17. 23. Easy recombination of pieces
  18. 24. Work as play
  19. 25. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  20. 26. The network organisation
  21. 27. Small applications that fit together
  22. 28. Motivation and value in networks Financial Contribution Outcome Learning Community Reputation Coolness Fun Fairness
  23. 29. Key dimensions of social networks Formal Structure Ad-hoc Defined Roles Undefined Open Scope Closed Voluntary Participation Mandated High Liquidity Low Explicit Norms Unclear Clear Identity None Homogenous Expertise Diverse
  24. 30. Successful technology purchasing decisions
  25. 31. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  26. 32. The long, long tail
  27. 33. Media anywhere Photo: Noys, Flickr
  28. 34. Towards infinite content Photo: Goldberg, Flickr
  29. 35. e-paper will transform print
  30. 37. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  31. 38. Lessons for Enterprise 2.0 <ul><li>It is about the architecture </li></ul><ul><li>Capture inputs </li></ul><ul><li>Create relevance </li></ul><ul><li>Establish guidelines </li></ul><ul><li>Enable Do-It-Yourself applications </li></ul><ul><li>Experiment! There are no answers yet </li></ul>
  32. 39. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
  33. 40. Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows

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