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The Power of Social Media - Keynote slides
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The Power of Social Media - Keynote slides


Slides for Ross Dawson's keynote at Oracle Cloud Day, Auckland, August 9, 2013. The slides are designed to accompany Ross's keynote, not as stand-alone slides, but may still be interesting to those …

Slides for Ross Dawson's keynote at Oracle Cloud Day, Auckland, August 9, 2013. The slides are designed to accompany Ross's keynote, not as stand-alone slides, but may still be interesting to those who did not attend. For extensive complete resources see www.rossdawson.com

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  • 1. The Power of Social Media  Futurist  Strategy advisor  Author @rossdawson Flickr: dorena-wm
  • 2. Note! These slides were used with Ross Dawson’s keynote at Oracle Cloud Day in Auckland, August 9, 2013. They were designed to accompany Ross’s keynote presentation and not to be useful as stand-alone slides, however they may still be of interest. For extensive stand-alone content including keynote videos, frameworks, and articles, see: rossdawson.com
  • 3. 2:50 3:43 4:10 4:13 5:03 5:12 5:52 6:28 6:28 7:17 7:43 0:00 1:12 2:24 3:36 4:48 6:00 7:12 8:24 Japan (Apr10) Switzerland (Apr10) France (Apr10) Germany (Apr10) Brazil (Apr10) Spain (Apr10) United Kingdom (Apr10) Italy (Apr10) United States (Jul12) Australia (May11) New Zealand (Oct12) Hours per month on social media Global social media usage World leaders! Source: Nielsen
  • 4. Extending conversations
  • 5. Landscape Leadership Engagement Organisations Individuals Strategy
  • 6. Flickr credit: Irargerich Landscape
  • 7. More than 1.7 billion people are on social networks Source: eMarketer
  • 8. Over 30 billion pieces of content are shared on Facebook monthly Source: Facebook
  • 9. 46% of consumers have used social media to help make purchasing decisions Source: Nielsen
  • 10. 55% of under 35s share bad customer service experiences on social media Source: YouGov Flickr image: Zach Klein
  • 11. Managers who use social media are 39% more likely to have been promoted recently Source: Millward Brown
  • 12. 36% of 60-year old New Zealanders are on Facebook Source: Facebook, Statistics New Zealand 0 50 100 150 200 250 300 350 400 450 13-19 20-29 30-39 40-49 50-64 65+ ‘000people New Zealand Facebook demographics Male Female
  • 13. US$900-1300 billion annual value that could be unlocked by social technologies Source: McKinsey Global Institute Flickr image: 401K2013
  • 14. Source: Dubai School of Government Flickr credit: monasosh Governments have changed in Egypt, Libya, Tunisia and Yemen
  • 15. Engagement
  • 16. Join the conversation
  • 17. Investing in social engagement
  • 18. Engaging customers
  • 19. The inexorable rise of social shopping
  • 20. Organisations
  • 21. How organisations really work
  • 22. Ad-hoc networks Standardised processes The two layers of organisations…
  • 23. Better networked companies Source: Deloitte Australia Social Media Report 2012
  • 24. Linking social and customer relationships
  • 25. The inside is the outside
  • 26. Flickr credit: Village9991 Individuals
  • 27. Who are you?
  • 28. If you help to bring the networks to life… Flickr credit: Lumeta/ jurvetson/ …you will create success for yourself
  • 29. Creation
  • 30. Curation
  • 31. Flickr credit: chrisgj6 Strategy
  • 32. Leadership Flickr credit: Calsidyrose
  • 33. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
  • 34. Governance for transformation Benefits Risks/ Concerns Risks of NOT taking action Productivity and efficiency Productivity loss Reduced competitiveness Staff satisfaction and engagement Loss of control Harder to attract talented staff Access to information and processes Information reliability Fragmentation of information Flexibility in work Systems security Unauthorized use of technology
  • 35. Experiment and learn
  • 36. Landscape Engagement Strategy Organisations Individuals Leadership