Keynote: The Evolution and Key Success Factors of Web 2.0 in the Enterprise

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Slides from Ross Dawson opening keynote at IBM Collective Intelligence BusinessSphere - March 2010

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Keynote: The Evolution and Key Success Factors of Web 2.0 in the Enterprise

  1. 2. The birth of social networks
  2. 3. Traditional hierarchical organisations Photo credit : liber, http://www.flickr.com/photos/liberato/171610084/
  3. 4. How organisations really work today
  4. 5. The two layers of organisations Ad-hoc networks Standardised processes
  5. 6. Value creation with Web 2.0 Source : McKinsey & Co
  6. 7. Taking diverging paths
  7. 8. Practical steps for value creation
  8. 9. Governance Benefits Risks/ Concerns Risks of NOT using social tools Productivity and efficiency Productivity loss Reduced competitiveness Staff engagement Loss of control Harder to attract talented staff Knowledge access Information reliability Fragmentation of information Reputation as leader Reputational damage Unauthorized use of web tools
  9. 10. Typical governance process Identify key stakeholders and interests Nominate project leader and project sponsor Identify key risks and concerns Set IT strategies and guidelines Prioritize desired outcomes Establish and communicate HR policies
  10. 11. Enterprise 2.0 resources www.ImplementingEnterprise2.com www.RossDawsonBlog.com www.AHTGroup.com
  11. 12. Create the future of the enterprise

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