Keynote: The Evolution and Key Success Factors of Web 2.0 in the Enterprise

The birth of social networks

Traditional hierarchical organisations Photo credit : liber, http://www.flickr.com/photos/liberato/171610084/

How organisations really work today

The two layers of organisations Ad-hoc networks Standardised processes

Value creation with Web 2.0 Source : McKinsey & Co

Taking diverging paths

Practical steps for value creation

Governance Benefits Risks/ Concerns Risks of NOT using social tools Productivity and efficiency Productivity loss Reduced competitiveness Staff engagement Loss of control Harder to attract talented staff Knowledge access Information reliability Fragmentation of information Reputation as leader Reputational damage Unauthorized use of web tools

Typical governance process Identify key stakeholders and interests Nominate project leader and project sponsor Identify key risks and concerns Set IT strategies and guidelines Prioritize desired outcomes Establish and communicate HR policies

Enterprise 2.0 resources www.ImplementingEnterprise2.com www.RossDawsonBlog.com www.AHTGroup.com

Create the future of the enterprise

http://rossdawsonblog.com	371
http://www.cobianchi.net	35
http://www.rossdawsonblog.com	26
http://www.slideshare.net	8
http://connections.ad.ergogroup.no	3
http://futureexploration.org	3
http://valuenetworks.com	1
http://glkas0650:8080	1
http://translate.googleusercontent.com	1

Keynote: The Evolution and Key Success Factors of Web 2.0 in the Enterprise

by Ross Dawsn on Mar 03, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

9 Embeds 449

Statistics

Keynote: The Evolution and Key Success Factors of Web 2.0 in the Enterprise — Presentation Transcript