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Keynote: The Business Opportunities of the Future

Keynote: The Business Opportunities of the Future



Slides for Ross Dawson's keynote at MyBiz2011

Slides for Ross Dawson's keynote at MyBiz2011



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    Keynote: The Business Opportunities of the Future Keynote: The Business Opportunities of the Future Presentation Transcript

    • Business
      of the Future
      • Futurist
      • Entrepreneur
      • Keynote speaker
      • Author
    • The only way
      you can control your destiny
      is to be more flexible
      than your environment
      - The Law of Requisite Variety
    • Opportunities
    • World-class expertise
      Flickr credit: eriwst
    • Project management
      Flickr credit: paul (dex)
    • Healthy, easy, local food
      Flickr credit: netefekt
    • Experiences
      Flickr credit: denn
    • Community
      Flickr credit: ^rika^
    • Co-working spaces
      Flickr credit: .dh
    • Quality of life for the elderly
    • Everything mobile
    • High-value recycling
      Flickr credit: cogdogblog
    • Clean energy
      Flickr credit: Pink Despatcher
    • Personal services
      Flickr credit: istolethetv
    • Keeping smart
    • If you help bring the networks to life…
      …you will create success for yourself
      Image credit: Lumeta/ jurvetson: http://www.flickr.com/photos/jurvetson/63009926/
    • Rapidly scaling yourbusiness
    • CLOUD
      • Start with what will make the most difference to your business
      • Set yourself up to be able to work anywhere
      • Grasp the possibilities of remote teamwork
      • Be sure to have online back-up
      • Manage your subscriptions
    • The
    • CROWD
      • Work out what you want and write it down clearly
      • Look for the best people, not the lowest price
      • Start with small, clearly defined tasks
      • Build ongoing relationships based on respect
      • Tap the power of crowdfunding
    • Who ARE you?
    • Anyone can do it
    • CREATE
      • If you’re ready, blog!
      • Take compelling content and add your thoughts
      • Create and share presentations
      • Videos can be easy to make
      • Put thought into your content
      • Make your branding obvious, but don’t sell too hard
    • CURATE
      • Choose a channel on which to share content
      • Mini-blogs provide great personal branding and great return on effort
      • Choose your target audience and what you will share
      • Spend a little time each day looking for great content and sharing the best
      • Don’t spend too much time on it
      • Focus initially on one social platform
      • Work out what you want: build relationships, find customers, be visible…
      • Carefully think through how you want to be seen
      • Decide who you do and don’t want to connect with
      • Be yourself
      • Decide if you want to converse widely
      • Your profile and picture are you!
      • Follow interesting people
      • Be interesting! Share the gems you find
      • Don’t promote yourself too much
      • Engage and interact – have conversations!
      • Don’t feel you have to keep up