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Keynote: Social Media and the Future
 

Keynote: Social Media and the Future

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Slides for Ross Dawson's keynote at Australian CIO Summit on July 24, 2012

Slides for Ross Dawson's keynote at Australian CIO Summit on July 24, 2012

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http://www.scoop.it 3642
http://rossdawsonblog.com 3072
http://rossdawson.com 438
http://techday.com 275
http://ajitkular.tumblr.com 73
http://translate.googleusercontent.com 16
http://feeds.feedburner.com 10
http://pinterest.com 10
http://www.bravenewtalent.com 5
https://twimg0-a.akamaihd.net 5
http://webcache.googleusercontent.com 4
https://si0.twimg.com 4
http://bundlr.com 3
http://www.twylah.com 2
http://www.newsblur.com 2
http://bottlenose.com 2
http://www.boostzone-editions.fr 1
http://www.hanrss.com 1
http://www.linkedin.com 1
http://future.rossdawson.com 1
http://olivierberard.tumblr.com 1
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    Keynote: Social Media and the Future Keynote: Social Media and the Future Presentation Transcript

    • Social Mediaand the Future  Futurist  Strategy advisor  Author @rossdawson
    • How we spend our timeSource: Nielsen
    • Taking diverging paths
    • Not keeping pace30% US economy: Return on Assets10%-10%-30%-50%-70% Top Quartile Bottom Quartile-90% 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008 Source: The Shift Index, Deloitte Center for the Edge
    • DriversTimelineTrendsOrganisationsCapabilities
    • Drivers
    • Central control
    • Supercomputers in our hands
    • Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%Source: Morgan Stanley, Informa 3G Subscription Growth YoY
    • Increased expectations
    • How organisations really work
    • Value from social technologiesSource: McKinsey & Co.
    • TimelineFlickr credit: h.koppdelaney
    • 2000
    • 2001
    • 2002
    • 2003
    • 2004
    • 2005
    • 2006
    • 2007
    • 2008
    • 2009
    • 2010
    • 2011
    • 2012
    • TrendsFlickr credit: uzi yachin
    • Visual
    • Video
    • Mobile
    • Curation
    • Reputation
    • InteroperabilityFlickr credit: INTVGene
    • GamificationFlickr credit: nan palmero
    • CommerceFlickr credit: Jo Jakeman
    • Interfaces
    • Global / LocalImage credit: NASA
    • Battle of the platforms
    • Organisations
    • The two layers of organisations… Standardised Ad-hoc processes networks
    • Embedding social into the organisation
    • The inside is the outside
    • “No matter who you are, most of the smartest people work for someone else.” Bill Joy, Co-Founder, Sun MicrosystemsFlickr credit: Andrew Morrell Photography
    • Information across boundaries
    • CapabilitiesFlickr credit: reed_flickr
    • Culture and organisational change
    • Linking social and CRM
    • Managing privacy and customer data
    • Experimentation and iterationFlickr credit: Idle Type
    • Governance for transformationBenefits Risks/ Concerns Risks of NOT taking actionProductivity and Productivity loss Reducedefficiency competitivenessStaff satisfaction and Loss of control Harder to attractengagement talented staffAccess to information Information reliability Fragmentation ofand processes informationFlexibility in work Systems security Unauthorized use of technology
    • Enabling high-performance organisations
    • DriversTimelineTrendsOrganisationsCapabilities