Keynote: Social Media and the FuturePresentation Transcript
Social Mediaand the Future Futurist Strategy advisor Author @rossdawson
How we spend our timeSource: Nielsen
Taking diverging paths
Not keeping pace30% US economy: Return on Assets10%-10%-30%-50%-70% Top Quartile Bottom Quartile-90% 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008 Source: The Shift Index, Deloitte Center for the Edge
DriversTimelineTrendsOrganisationsCapabilities
Drivers
Central control
Supercomputers in our hands
Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%Source: Morgan Stanley, Informa 3G Subscription Growth YoY
Increased expectations
How organisations really work
Value from social technologiesSource: McKinsey & Co.
TimelineFlickr credit: h.koppdelaney
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
TrendsFlickr credit: uzi yachin
Visual
Video
Mobile
Curation
Reputation
InteroperabilityFlickr credit: INTVGene
GamificationFlickr credit: nan palmero
CommerceFlickr credit: Jo Jakeman
Interfaces
Global / LocalImage credit: NASA
Battle of the platforms
Organisations
The two layers of organisations… Standardised Ad-hoc processes networks
Embedding social into the organisation
The inside is the outside
“No matter who you are, most of the smartest people work for someone else.” Bill Joy, Co-Founder, Sun MicrosystemsFlickr credit: Andrew Morrell Photography
Information across boundaries
CapabilitiesFlickr credit: reed_flickr
Culture and organisational change
Linking social and CRM
Managing privacy and customer data
Experimentation and iterationFlickr credit: Idle Type
Governance for transformationBenefits Risks/ Concerns Risks of NOT taking actionProductivity and Productivity loss Reducedefficiency competitivenessStaff satisfaction and Loss of control Harder to attractengagement talented staffAccess to information Information reliability Fragmentation ofand processes informationFlexibility in work Systems security Unauthorized use of technology