Keynote: Social Media and the Future

Social Mediaand the Future  Futurist  Strategy advisor  Author @rossdawson

How we spend our timeSource: Nielsen

Taking diverging paths

Not keeping pace30% US economy: Return on Assets10%-10%-30%-50%-70% Top Quartile Bottom Quartile-90% 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008 Source: The Shift Index, Deloitte Center for the Edge

DriversTimelineTrendsOrganisationsCapabilities

Drivers

Central control

Supercomputers in our hands

Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%Source: Morgan Stanley, Informa 3G Subscription Growth YoY

Increased expectations

How organisations really work

Value from social technologiesSource: McKinsey & Co.

TimelineFlickr credit: h.koppdelaney

TrendsFlickr credit: uzi yachin

Visual

Mobile

Curation

Reputation

InteroperabilityFlickr credit: INTVGene

GamificationFlickr credit: nan palmero

CommerceFlickr credit: Jo Jakeman

Interfaces

Global / LocalImage credit: NASA

Battle of the platforms

Organisations

The two layers of organisations… Standardised Ad-hoc processes networks

Embedding social into the organisation

The inside is the outside

“No matter who you are, most of the smartest people work for someone else.” Bill Joy, Co-Founder, Sun MicrosystemsFlickr credit: Andrew Morrell Photography

Information across boundaries

CapabilitiesFlickr credit: reed_flickr

Culture and organisational change

Linking social and CRM

Managing privacy and customer data

Experimentation and iterationFlickr credit: Idle Type

Governance for transformationBenefits Risks/ Concerns Risks of NOT taking actionProductivity and Productivity loss Reducedefficiency competitivenessStaff satisfaction and Loss of control Harder to attractengagement talented staffAccess to information Information reliability Fragmentation ofand processes informationFlexibility in work Systems security Unauthorized use of technology

Enabling high-performance organisations

DriversTimelineTrendsOrganisationsCapabilities

http://www.scoop.it	3632
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http://ajitkular.tumblr.com	73
http://translate.googleusercontent.com	15
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http://www.bravenewtalent.com	5
https://twimg0-a.akamaihd.net	5
https://si0.twimg.com	4
http://bundlr.com	3
http://www.twylah.com	2
http://www.newsblur.com	2
http://bottlenose.com	2
http://webcache.googleusercontent.com	2
http://ranksit.com	1
http://www.boostzone-editions.fr	1
http://olivierberard.tumblr.com	1
http://www.hanrss.com	1
http://dev.feretris.com	1
http://future.rossdawson.com	1
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Keynote: Social Media and the Future

by Ross Dawsn on Jul 23, 2012

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Keynote: Social Media and the Future Presentation Transcript