Creating
the Future
of Arab Media
 Futurist
 Strategy advisor
 Author
@rossdawson
rossdawson.com
 Futurist
 Keynote speaker
 Strategy advisor
NOTE: These slides were created to support a keynote presen...
Media is at the heart of our future
Driving Forces
Value
Crowds
Channels
Arab World
Leadership
Driving Forces
Seven driving forces of media
Increased media consumption
Fragmentation
Participation
Personalization
Evolved revenue mode...
Increased media consumption
Source: Carat
Fragmentation
Source: UK Ofcom
Participation
Personalization
Generational change
Increased bandwidth
Source: Cisco Visual Networking Index Mobile 2014
Value
The implications of the ‘long tail’
The flow of news
Providing perspective
Visual insights into news and data
Community filtered news
Journalist reputation
Social filtering
Human and algorithmic filtering
Crowds
News applications of crowds
Application Description
Reporting On-the-spot reporting and information, often as news happens...
Reporting
Investigation
Data gathering
Data sifting
Story selection
Fact checking
Story/ content compilation
Writing
Metadata
Funding
Filtering content
Types of crowds for content
Crowd type Key characteristics
Professional Closed community
Experienced
Significant rewards
A...
Channels
Revenue slides
Source: Newspaper Association of America
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
1980
1981
1982
...
Arab World
Rising connectivity
Source: International Telecommunications Union (ITU)
0
10
20
30
40
50
60
70
80
90
100
2005 2006 2007 2...
Over-subscribed
Source: International Telecommunications Union (ITU)
0
50
100
150
200
250
2005 2006 2007 2008 2009 2010 20...
Mobile connectivity
Source: Statista, Google
Smartphone penetration
Economic diversity
Source: World Bank
Gross National Income per capita (Purchasing Power Parity)
More people in cities
Source: World Bank
0
10
20
30
40
50
60
70
80
90
100
Urbanization %
Qatar
Kuwait
Bahrain
Lebanon
Unit...
Here and there
Source: Northwestern University in Qatar
Finding news
Source: Northwestern University in Qatar
Connecting with others
Source: Northwestern University in Qatar
Source: United Nations
Leading in social media
Social networks rise
Source: Dubai School of Government
Facebook penetration
High mobile internet usage
Facebook penetration
Perspectives on Arab media
Leadership
Shifting channels
Flickr credit: NS Newsflash
Local vs global strategies
Investment
Flickr credit: Stu
Community and crowds
Flickr credit: Stu
Aggregation
Experimentation
Driving Forces
Value
Crowds
Channels
Arab World
Leadership
rossdawson.com
futureexploration.net
 Futurist
 Keynote speaker
 Strategy advisor
 Long-term strategy
 Scenario plann...
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
Keynote slides: Creating the Future of Arab Media
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Keynote slides: Creating the Future of Arab Media

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Slides for Ross Dawson's keynote at Arab Media Forum in Dubai, For more content on the future see www.rossdawson.com.

Published in: Business, News & Politics

Keynote slides: Creating the Future of Arab Media

  1. 1. Creating the Future of Arab Media  Futurist  Strategy advisor  Author @rossdawson
  2. 2. rossdawson.com  Futurist  Keynote speaker  Strategy advisor NOTE: These slides were created to support a keynote presentation by Ross Dawson at Arab Media Forum in Dubai. They were not designed to stand alone, but may still be of interest to those who did not attend the keynote. For more content from Ross Dawson go to www.rossdawson.com.
  3. 3. Media is at the heart of our future
  4. 4. Driving Forces Value Crowds Channels Arab World Leadership
  5. 5. Driving Forces
  6. 6. Seven driving forces of media Increased media consumption Fragmentation Participation Personalization Evolved revenue models Generational change Increasing bandwidth
  7. 7. Increased media consumption Source: Carat
  8. 8. Fragmentation Source: UK Ofcom
  9. 9. Participation
  10. 10. Personalization
  11. 11. Generational change
  12. 12. Increased bandwidth Source: Cisco Visual Networking Index Mobile 2014
  13. 13. Value
  14. 14. The implications of the ‘long tail’
  15. 15. The flow of news
  16. 16. Providing perspective
  17. 17. Visual insights into news and data
  18. 18. Community filtered news
  19. 19. Journalist reputation
  20. 20. Social filtering
  21. 21. Human and algorithmic filtering
  22. 22. Crowds
  23. 23. News applications of crowds Application Description Reporting On-the-spot reporting and information, often as news happens. Investigation Gathering information relating to specific questions and issues. Data gathering Collecting information on the ground. Data sifting Going through large data releases to identify newsworthy issues. Story selection Selecting the most interesting, relevant, and appropriate content. Fact checking Checking facts in articles before or after publication Story compilation Weaving a story through selection of quotes and content. Writing Contribution of completed articles. Video Contribution of live or recorded video, usually of news events. Copyediting Correcting and improving written grammar and language. Metadata Identifying relevant tags or descriptive data to content Funding Crowdfunding journalistic initiatives.
  24. 24. Reporting
  25. 25. Investigation
  26. 26. Data gathering
  27. 27. Data sifting
  28. 28. Story selection
  29. 29. Fact checking
  30. 30. Story/ content compilation
  31. 31. Writing
  32. 32. Metadata
  33. 33. Funding
  34. 34. Filtering content
  35. 35. Types of crowds for content Crowd type Key characteristics Professional Closed community Experienced Significant rewards Aspiring professional Talented Less experienced Profile is highest reward Amateur Invite-only or open Aimed at diversity Often rewarded
  36. 36. Channels
  37. 37. Revenue slides Source: Newspaper Association of America $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 U.S. Newspaper advertising revenue ($ million) New revenue Digital advertising Classifieds Retail advertising National advertising
  38. 38. Arab World
  39. 39. Rising connectivity Source: International Telecommunications Union (ITU) 0 10 20 30 40 50 60 70 80 90 100 2005 2006 2007 2008 2009 2010 2011 2012 Individual Internet access Qatar Bahrain United Arab Emirates United States Kuwait Oman Morocco Saudi Arabia Egypt Tunisia Jordan Syria Sudan Yemen Algeria Libya Iraq
  40. 40. Over-subscribed Source: International Telecommunications Union (ITU) 0 50 100 150 200 250 2005 2006 2007 2008 2009 2010 2011 2012 Mobile phone subscriptions per capita Saudi Arabia Bahrain Oman Kuwait Libya United Arab Emirates Jordan Qatar Morocco Egypt Tunisia Algeria United States Iraq Lebanon Zambia Sudan Syria Yemen
  41. 41. Mobile connectivity Source: Statista, Google Smartphone penetration
  42. 42. Economic diversity Source: World Bank Gross National Income per capita (Purchasing Power Parity)
  43. 43. More people in cities Source: World Bank 0 10 20 30 40 50 60 70 80 90 100 Urbanization % Qatar Kuwait Bahrain Lebanon United Arab Emirates Jordan United States Saudi Arabia Libya Oman Tunisia Iraq Morocco Arab World Syrian Arab Republic Egypt, Arab Rep. Sudan Yemen, Rep.
  44. 44. Here and there Source: Northwestern University in Qatar
  45. 45. Finding news Source: Northwestern University in Qatar
  46. 46. Connecting with others Source: Northwestern University in Qatar
  47. 47. Source: United Nations
  48. 48. Leading in social media
  49. 49. Social networks rise Source: Dubai School of Government Facebook penetration
  50. 50. High mobile internet usage Facebook penetration
  51. 51. Perspectives on Arab media
  52. 52. Leadership
  53. 53. Shifting channels Flickr credit: NS Newsflash
  54. 54. Local vs global strategies
  55. 55. Investment Flickr credit: Stu
  56. 56. Community and crowds Flickr credit: Stu
  57. 57. Aggregation
  58. 58. Experimentation
  59. 59. Driving Forces Value Crowds Channels Arab World Leadership
  60. 60. rossdawson.com futureexploration.net  Futurist  Keynote speaker  Strategy advisor  Long-term strategy  Scenario planning  Thought leadership content

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