Implementing Enterprise 2.0 in the Real World Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships www.futureexploration.net

What is Enterprise 2.0? The application of Web 2.0 and other emerging technologies to enhance organizational performance. Establishing the organizational structures and processes that will drive success in an intensely competitive connected economy. 1 2

Where does it start? Productivity & efficiency Increased productivity Faster innovation and product development More efficient project management Reduced email overload Improved team performance Staff engagement Better internal communication Greater staff engagement Enhanced collaborative behaviours More effective learning & development Knowledge Easier access to expertise and organizational capabilities Enhanced search Reputation Attractiveness as an employer Improved firm reputation Increased visibility in marketplace

Barrier Relevance (1-10) Response Culture Strongly hierarchical Risk averse Lack of trust in employees History of failure Embedded habits Executive attitudes Poor understanding of benefits and risks Fear of loss of control Power of legal and risk functions Vested interests Impact on existing investments Impact on IT function Loss of power Design of initiatives Wrong language Technology rather than business focus No solid business case Initiatives too complex

Iterate and refine Establish initiatives Set framework Understand business drivers 1 2 3 4 Enterprise 2.0 Implementation Framework Create Governance framework Map internal stakeholders and culture Identify and support internal champions Identify and seed pilot projects Drivers of E2 implementation Identify key potential value to organization Identify key risks and concerns for organization Establish policies and parameters Build business case Monitor pilots: support, modify, or discontinue Identify highest potential business applications Ongoing culture and communication initiatives Communicate policies Select enterprise IT platforms Implement enterprise IT platforms Enterprise wide user adoption initiatives

Enterprise Speakers include: JP Rangaswami , Managing Director, BT Design David Backley , General Manager – Applications Development, Westpac Ross Dawson , Chairman, Future Exploration Network Nathan Wallace , Associate Director – Technology, Janssen-Cilag Chrissy Burns , Director IT & Knowledge, Blake Dawson Wendy Hogan , Managing Director, CBS Interactive Australia Peter Williams , CEO, Deloitte Digital www.futureexploration.net/e2ef09 Key features: Insights and practical experience from real-life case studies Workshop sessions with Australia’s leading experts Highly participative All participants receive complimentary copy of Implementing Enterprise 2.0 report, value at US$195 Topics include implementation, governance, business value, mobile workflow , and social networks Sydney, 24 February 2009 Discount code: NSWKMF

Speakers include:

JP Rangaswami , Managing Director, BT Design

David Backley , General Manager – Applications Development, Westpac

Ross Dawson , Chairman, Future Exploration Network

Nathan Wallace , Associate Director – Technology, Janssen-Cilag

Chrissy Burns , Director IT & Knowledge, Blake Dawson

Wendy Hogan , Managing Director, CBS Interactive Australia

Peter Williams , CEO, Deloitte Digital

Key features:

Insights and practical experience from real-life case studies

Workshop sessions with Australia’s leading experts

Highly participative

All participants receive complimentary copy of Implementing Enterprise 2.0 report, value at US$195

Topics include implementation, governance, business value, mobile workflow , and social networks

Who should read Implementing Enterprise 2.0 : Senior executives CIOs and IT managers Change agents HR managers Learning executives Strategy team Operational executives Risk executives Internal and external consultants Use Implementing Enterprise 2.0 Report to: Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations Identify opportunities for value creation Provide a structured view of benefits and risks Establish governance initiatives Create and communicate a clear Enterprise 2.0 strategy for your organization Convince executives to take action Design and implement successful projects US$195 Special offer - Australia only (until 31 March 2009): A$195 + GST Available: End February 2009

Who should read Implementing Enterprise 2.0 :

Senior executives

CIOs and IT managers

Change agents

HR managers

Learning executives

Strategy team

Operational executives

Risk executives

Internal and external consultants

Use Implementing Enterprise 2.0 Report to:

Gain a clear understanding of Enterprise 2.0 and Web 2.0 in organizations

Identify opportunities for value creation

Provide a structured view of benefits and risks

Establish governance initiatives

Create and communicate a clear Enterprise 2.0 strategy for your organization

Convince executives to take action

Design and implement successful projects