Enterprise 2.0: Practical Tools and Approaches

Slide 1: Enterprise 2.0: Practical Tools and Approaches Jonathan Stern Business Unit Executive Lotus Software A/NZ

Slide 2: What’s on the mind of business leaders ? CEOs: sources of new ideas and innovation Employees Business partners (general population) Research and Clients development (internal) Consultants Sales or service units  75% of CEOs indicated that collaboration was important to innovation Competitors Other  Top sources of innovation were employees, Associations, trade groups, Think tanks conference boards business partners and customers  To thrive in this environment Academia Internet, blogs, bulletin boards companies must: 45% 35% 25% 15% 5% 5% 15% 25% 35% 45% – Weave communities into the product development process IBM Institute for Business Value. CEO Study 2006 – Execute innovative ideas quickly

Slide 3: Changing expectations about the web Service, Software as COMMUNITY Users add value not software a mechanisms • Recommendations • User-driven SERVICE • Social networking Web 2.0 adoption features • Value on demand • Tagging • Low cost of entry • User comments • Public • Community rights infrastructure management • Tight feedback loop between providers and SIMPLE Easy to use, consumers user interface easy to remix • Responsive UIs (AJAX) and data • Feeds (Atom, RSS) services • Simple extensions • Mashups (REST APIs)

Slide 4: Sametime broke through barriers

Slide 5: IBM Software Group The world is changing From hierarchies… to networked hierarchies Exploration & Production O’Brien Senior Vice President Stock Jones Explorations Drilling Production Williams Taylor Stock Shapiro Paine G&G Petrophysical Production Reservoir Cohen Cross Sen O’Brien Shapiro Smith Andrews Moore Paine Cohen Cole Jones Formal Work Domain: Informal Work Domain: Hughes Miller Kelly  Operations, Performance Management  Virtual Teams Andrews Ramirez Human Resource Management  Communities of Practice Smith Miller Hughes Williams  Bell Supply Chain Management  Expert Networks Cross  Cole Geographical Divisions  Knowledge Communities Hussain Taylor  Marketing  Inside and outside the Hussain  Manufacturing Moore Ramirez organizationalBellboundaries Sen Kelly  etc.

Slide 7: Find the expertise, skills, knowledge required Experience & skills Access a person’s Communities, Blogs, Bookmarks and Activities

Slide 8: Business-ready social software

Slide 11: Where from here ? • Build selfish benefits • Identify needs to share tacit information • Encourage those who self-publish • Check out: www.ibm.com/lotus/connections Latest product info, research, podcasts, and more