Enterprise 2.0 Executive Forum 2009
8.00am Registration
8.30am The State of the Nation: Enterprise 2.0
9.00am Case Studies: Four leading Australian examples of Enterprise 2.0
10.00am Keynote: JP Rangaswami, BT Design
10.30am Q&A: JP Rangaswami
10.45am Break and networking
11.00am Panel: Enterprise 2.0 in Australia
11.30am IBM: Web 2.0 and the Enterprise - Tools for Enterprise Productivity,
Efficiency and Collaboration
11.45am Panel: Social networks in the enterprise
12.20pm Lunch served
12.35pm Keynote: David Backley, Westpac
1.15pm Break and networking
1.35pm Enterprise 2.0 Mini-workshops
3.00pm Optus Business: Mobile workflow in the enterprise
3.15pm Mobile enterprise case study: Tennis Australia
3.30pm Break and networking
3.45pm Practical implementation of Enterprise 2.0
4.10pm Audience roundtables: Implementation
4.30pm Panel: Action and implementation for Enterprise 2.0 in Australia
5.15pm Drinks reception
6.15pm Close

Workshops
Workshop topic Workshop Leader
Business objectives: The foundation of successful social Steven Noble
strategies
Crowd-sourcing a social media strategy: what works and what Alex Manchester
doesn't
Enterprise 2.0 will transform the way frontline staff work James Robertson
How to establish and implement a governance framework Laurie Lock Lee
Improved competitive intelligence through blogs and wikis Brad Howarth
Playing Nice: Developing Guidelines and Policies for Social Matt Moore
Software use
Social networks in the enterprise: buy, build, or use Facebook? Stephen Collins
Successfully implementing wikis in the enterprise James Dellow
Tapping External Social Networks to Create Business Value Stan Relihan
Understanding and leveraging generational change with Web 2.0 Jeff Gilling
technologies
Using social media to accelerate innovation and product Jenny Williams
development
Virtual Worlds in the Enterprise – hype or high-performance? David Holloway
What does Enterprise 2.0 mean for the IT department? Kate Carruthers

Twitter: #e2ef

Enterprise 2.0
State of the Nation
Ross Dawson
Chairman, Future Exploration Network
Author, Living Networks and
Developing Knowledge-Based Client Relationships

What is Enterprise 2.0?
The application of Web 2.0, mobile and other
emerging technologies to enhance
organizational performance.
Establishing the organizational structures and
processes that will drive success in an
intensely competitive connected economy.

Trends in enterprise Web 2.0 use
Source: McKinsey & Co.

Web 2.0 in fast-growing and
established companies
Source: McKinsey & Co., University of Massachusetts Dartmouth

How Web 2.0 is being used
Source: McKinsey & Co.

The state of the nation
•There is activity in ev
•Widespread investiga
•Key industries and se
•What about the econ

What drives Enterprise 2.0?
Increased productivity
Productivity &
Faster innovation and product development
efficiency
More efficient project management
Reduced email overload
Improved team performance
Better internal communication
Staff
Greater staff engagement
engagement
Enhanced collaborative behaviours
More effective learning & development
Easier access to expertise and organizational
Knowledge
capabilities
Enhanced search
Attractiveness as an employer
Reputation
Improved firm reputation
Increased visibility in marketplace
Source: Implementing Enterprise 2.0, p34

Source: Implementing Enterprise 2.0, p40

Source: Implementing Enterprise 2.0, p41-42