Creating the Future of Media Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawsonblog.com

Source : US DoC; Cap Gemini Ernst & Young

Increased media consumption Source: Carat

Fragmentation

Everything to IP

We are now participants

Influence drives content and publishing

Journalist reputation

Everything is media

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Crowdsourcing content

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Strategy in the flow economy

From content to devices

Scaling Innovation mechanisms Link economy Network business models Community Repositioning

Rapid transitions

The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety

Generate NEW strategic options Develop relevant capabilities Embed innovation Invest in transformation Strategic action

Scenario Framework: Future of Media Concentrated Fragmented Open Proprietary Platform Plays Titans Clash People Power Waiting For The Future OWNERSHIP PLATFORMS

Generate NEW strategic options Develop relevant capabilities Embed innovation Invest in transformation Strategic action

Resources, free chapters, analysis, reports: www.rossdawsonblog.com