Creating Business Value from Enterprise 2.0 Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships

The weightless economy Source: US DoC; Cap Gemini Ernst & Young

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Business drivers What is Enterprise 2.0? Culture and governance The state of Enterprise 2.0 in Australia

Competition intensifies Competition intensifies

The network organisation

The network economy

E asily R epeatable P rocesses

Business drivers What is Enterprise 2.0? Culture and governance The state of Enterprise 2.0 in Australia

Business drivers What is Enterprise 2.0? Culture and governance The state of Enterprise 2.0 in Australia

Enterprise 2.0 in Australia Financial services Property/ construction Universities Government Telecoms/ technology Media Professional services Agriculture Travel

Business drivers What is Enterprise 2.0? Culture and governance The state of Enterprise 2.0 in Australia

The business value of social networks

Governance first

Risks Productivity Information loss Reputation Network penetration Culture Action Enable end-users Provide robust platforms Refine staff policies and guidelines Evolve system architecture Ensure solid firewalls/ security policies Value Increased efficiency and cost savings Enhanced collaboration More responsive Faster to market Attract and retain talent Reduced IT costs Enterprise 2.0 Governance Framework Version 0.7

Risks

Productivity

Information loss

Reputation

Network penetration

Culture

Action

Enable end-users

Provide robust platforms

Refine staff policies and guidelines

Evolve system architecture

Ensure solid firewalls/ security policies

Value

Increased efficiency and cost savings

Enhanced collaboration

More responsive

Faster to market

Attract and retain talent

Reduced IT costs

Business drivers What is Enterprise 2.0? Culture and governance The state of Enterprise 2.0 in Australia

Lessons for Enterprise 2.0 Make governance an enabler Start from business applications, not tools Make work easier Build strategies at the architecture level Allow users to experiment Create pilots that yield useful lessons

Make governance an enabler

Start from business applications, not tools

Make work easier

Build strategies at the architecture level

Allow users to experiment

Create pilots that yield useful lessons